B2B Marketing - A Guidebook for the Classroom to the Boardroom B2B Marketing Guidebook

Many believe lead scanning is dead as tradeshows and events belong to the past in the New Normal after the COVID pandemic. But what Oliver in this little coffee talk is talking about was even amazing Uwe himself, as connoisseur of the industry. It looks like that this topic is the new hidden champion when it comes to self-generated lead development through the clients themselves. 

Tune-in and find out how and why clients start developing leads for their suppliers, about how in the Asset-as-Service economy lead scanning will be your game changer and how you can profit from Oliver´s very special presentation for our community of this podcast getting one free workshop with some of his experts for your organization worth approximately 2500,- Euros.


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Uber as the largest mobility company does not own any cars. AirBnB as the words largest accommodation company does not own any hotels. Facebook as the words leading content generator does not create any content itself. So, why do industrial companies still think needing to own their equipment and machines? Maybe because Jeremy Rifkin´s hypothesis about "outdated" top managers is valide?

Matthias Schlipf from the Munich University of Applied Science currently runs the biggest study in the area of EaaS in order to enable B2B Marketers applying the concepts and models of the B2B Marketing Guidebook to also initiate and facilitate this paradigm shift in industrial companies in order to sustainable assure the survival of European industrial not only small and medium but also large-size companies. 

Tune-in to this groundbreaking coffee talk and learn what you need to learn and understand to get you into the EaaS-economy!


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This third BEST OF of the B2B Marketing Guidbeook podcast episode dives into the ever-more important topic of conent. Uwe is featuring terms such as Content Enablement, Smart Content, Customer Centricity or Contingence-centric Content Management. Tune-in and listen what leading B2B marketing experts such as Alexandra Enders from HILTI, Mark Herten and Johnathan Barrett from PUBLITEK, Lukas Konszuniak from GROW or Olaf Mörk share with us on all these topics. 

Tune-in and enjoy!


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The first BEST OF epiosde was a huge success and multiplied the reach of our B2B Marketing Guidebook podcast. Tune-in and find out which authors are being featured in this second BEST OF and do not miss to learn and profit from their unique experience.
Tune-in, enjoy and win! All comments, questions, posts, likes and shares received will be  entered into a draw for five signed copies of the English first edition  of the book. So take the chance and link, share and comment on them and  with a little luck one of the books will be sent out to you in the next  weeks immediately after publication. Get all infos at the end of this  first "Best Of" episode and send us your contributions to  b2bmarketingguidebook@gmail.com.

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Tune-in and win!
In recent months, the publisher of the B2B Marketing Guidebook Uwe Seebacher himself, has conducted more than 30 café talks with some of the best and leading international marketing managers and experts. This has resulted in a unique collection of interesting statements, opinions and above all future perspectives. In the coming weeks until the publication of this new, already prior to its publication highly praised standard work in the field of industrial goods marketing, the best statements and recordings will again be presented in several "Best of" Podcast episodes. Tune-in, enjoy and win!
All comments, questions, posts, likes and shares received will be entered into a draw for five signed copies of the English first edition of the book. So take the chance and link, share and comment on them and with a little luck one of the books will be sent out to you in the next weeks immediately after publication. Get all infos at the end of this first "Best Of" episode and send us your contributions to b2bmarketingguidebook@gmail.com.

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Many more interesting thoughts and perspectives on what industry and B2B markting will need to deal with in the near future are discussed and elborated. Tune-in to the second part of the coffee talk of Uwe and Waldemar on "Time to innovate" and find out why technical sales will disappear and how digital companies will play their part in the game. Learn what future successful top managers will need to do and profite from many different companies being discussed in this episode such as leading German company TRUMPH.
Enjoy!

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