37 episodes
B2B Marketing Asia Joe Escobedo
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- Business
Get the latest and greatest B2B marketing strategies and tips from leaders across Asia.
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82) Revolutionizing Education: Lessons From Hyper Island's Co-founder
B2B Marketing Asia Podcast
Hosted by Joe Escobedo, CEO of Escomedia
Guest: Jonathan Briggs, Hyper Island Cofounder
Newsletter: https://joeescobedo.substack.com
Chapters:
0:00 Reimagining Education
1:08 Problem-Centered Learning
2:23 Identifying Relevant Problems
3:06 Building Relationships
7:05 Scaling Engagement
10:01 Structuring Long-Term Education
11:05 Structuring Short-Term Education
13:08 Favorite Interactive Exercises
16:19 Making Learning Tangible
17:41 Considering Cultural Nuances
18:10 Embracing Learners' Potential
18:27 Setting High Expectations for Learners
18:45 The Power of Taking on Big Tasks
19:04 Fostering Team Development and Safety
19:29 Designing Learning as Professional Problem Solvers
20:00 Using Hypothetical Scenarios for Learning
21:13 Crafting Immersive Learning Experiences
23:03 The Importance of Emotional Engagement
24:13 The Downfall of Microlearning
25:04 Learning Design with Impact in Mind
27:10 Assessing Learning from the Learner's Perspective
28:08 Incorporating Art School Principles in Learning Design
29:06 A Holistic Approach to Assessment and Design -
81) Performance Marketing Insights: AI, Targeting, & Tracking
Hosted by Joe Escobedo, CEO of Escomedia
Guest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The Economist
Newsletter: https://joeescobedo.substack.com
Chapters:
0:00 - Introduction
0:34 - Practical Applications of AI and Chat GPT
2:16 - Example of Rapid Adaptation in Marketing
4:42 - Using Canva's Magic Design Studio
6:06 - Impact of AI on Targeting
7:59 - Analyzing Audience Lists with AI
9:34 - Challenges in Tracking and Reporting
12:00 - Attribution Challenges with Dark Social
13:33 - Final Tips Success
15:56 - Closing Remarks -
80) The Future of Marketing and the Human Touch
Joe Escobedo's interview with Brandwatch
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79) Reinventing the Marketing Playbook: Lessons From The Hospitality Industry
B2B Marketing Asia Podcast
Hosted by Joe Escobedo, CEO of Escomedia
Guest: Steen Puggaard, Chief Executive Officer at Pirata Group
Newsletter: https://joeescobedo.substack.com -
78) From Comms Specialist to Rockstar & Standup Comedian: Vlad's Biggest Learnings
B2B Marketing Asia Podcast
Hosted by Joe Escobedo
Guest: Vladimir Guevarra, Communications Specialist
Newsletter: https://joeescobedo.substack.com -
77) Mastering Demand Creation: Aligning Sales & Marketing
B2B Marketing Asia Podcast
Host: Joe Escobedo, CEO of Escomedia
Guest: Arun Cavale, CMO
Newsletter: https://joeescobedo.substack.com