B2B Weekly Funky Marketing

This week, Marti and Nemanja talked about ways of involving team into companies core values, as well as about problems they're facing working with fast-growing tech companies

In this interview, Marti and Nemanja are joined by Trent Anderson, CMO at https://prewrite.com/ to talk about the importance of storytelling in B2B. 



Anderson explains that by telling a story you can help your audience understand what they need to do and how to do it. He also discusses the importance of developing an authentic voice for storytelling and tells us how you can do it, too.  



Instead of a detailed description, let us quote Trent on what he does:



"It's time to stop using "hope" and "luck" as your strategies for success.

You need to plan your work and work your plan.

You need to know where you're going so you don't end up somewhere else.

You need to measure twice, cut once.

You need Prewrite.

Developed from the first principles of storytelling, Prewrite's the tool used by creators at Netflix, HBO, and Vice to plan, write, organize, and pitch original content.

You can feel confident in your content thanks to Prewrite's analysis engine, which shows you where your content's 💪🏻 and where it needs help 🆘.

No more "publish and pray" anxiety.

No more "wtf am I doing wrong" moments.

No more "should I just give up" contemplations.

Just better content.

You've got a story to tell. Now share it with conviction at Prewrite.com"



Listen to the episode and make sure you get back to the comments to give us the feedback.

In this episode of B2B Weekly, Marti and Nemanja talked about multiple topics.



How to involve employees in B2B company branding

Why should companies invest in B2B LinkedIn branding

Creating content for LinkedIn as a way to differentiate

Help your employees build their brand

The importance of a growth mindset

How many people take to make LinkedIn hub?

Funky Marketing Accelerator

How to manage multiple projects?

Challenges of managing two business

Influencers on LinkedIn in B2B Marketing

B2B vs. B2C influencers

Importance of building relationships in B2B

How small business CEO can lead change?

In this episode of B2B Weekly, Marti and Nemanja talked about multiple topics.



Knowing the Clients’ problems is important

What should salespeople in b2b do more?

Blurring lines between b2b marketing and sales (Marti)

How can marketing contribute to sales?

How can Marketers be more revenue-oriented?

How to explain Lead Generation to SEO? 

Using KPI that generates revenue is a key

When you should say no to people? 

How to set Inbound vs.Outbound ratio?

How Inbound and Outbound Marketing work together?

The importance of empathy in b2b Marketing and Sales?

3 cases of good b2b Marketing practice

The impact of being Customer-centric

In this episode of B2B Weekly, Marti and Nemanja talked about the importance of having a pricing section on your website.  

Moved to discuss marketing for custom products and services, as well as innovation and competitive approach in B2B.   

They explained what B2B companies can do to make their clients happy in terms of strategy.

This week, Marti and Nemanja covered multiple topics but focused mostly on strategic narrative.




Twitter vs. LinkedIn for B2B Marketing 
B2B Content Strategy 
Niche Companies Strategy: Diversify
Big Companies Marketing: Tell Your Story
Importance of Strategic Narrative and Values
The Importance of Core Values for Remote Teams
New Strategic Narrative in B2B
Challenges of B2B Marketing
Why Clear Messaging and Differentiation Matter?