B2C Podcast - Business to Creatives B2C Podcast

When running a creative business, we usually encounter two paths: try to do everything ourselves, or bring in partners. There's no right or wrong here, but a lot of pros and cons for each one of them. In the second part of this episode, Julio Scarpelini and Felippe Silveira share the pros and cons of each paths and show how their distinctive experiences revealed different ways of running a creative business.

When running a creative business, we usually encounter two paths: try to do everything ourselves, or bring in partners. There's no right or wrong here, but a lot of pros and cons for each one of them. In the first part of this episode, Julio Scarpelini shares his experience trying to build a business with partners, twice, and why he decided to take the "solopreneur" path. At the same time that Felippe Silveira presents his good results working withy partners in his businesses.

Welcome to the B2C Podcast! Business to Creatives.

Moving from being a freelancer to direct and manage a team is a big shift in everyone's career. However, it doesn't mean this is the path you should pursue to be successful. It ends up becoming a natural path for many creative entrepreneurs. If this is something you have in mind, we share the different points of view of both sides. Some pros and cons, and what we experienced when this shift happened in our careers.

Welcome to the B2C Podcast! Business to Creatives.

One of the most significant shifts in mindset we did was separating the Artistic Vision from the Business Vision. As creatives, we tend to put a lot of attention and care on our craft. However, just being good at a particular creative area is not enough to be successful in business. It's essential to understand the client's goals and align them with an artistic vision.

Even if you are "just" a Freelancer, you should know you are already a business and because of that, you should commit to your business as much as you would commit to your craft. This transition of how we look at the work we do can be hard sometimes, but it's one of the pillars towards creating a successful creative business.

Welcome to the B2C Podcast! Business to Creatives.

We all heard about the importance of speaking your client's language in business. However, what if you spoke their "real" language. It's vital if you want to expand your business and deal with clients worldwide. Speaking a new language is not only a personal goal but can be a business goal. You don't need to speak as good as a native on that language, but putting the effort and being able to communicate in a new language, can open doors you never thought were possible before.

In our first episode, Felippe Silveira and Julio Scarpelini share how learning English and looking for ways to improve it, allowed them to grow their businesses and gave them the confidence to now produce an entire podcast in... well... English!