Beyond The Prompt - How to use AI in your company Jeremy Utley & Henrik Werdelin

In this episode, we explore the world of AI-generated imagery with the incredibly creative Salma Aboukar, founder of CREATE. Salma shares her journey from e-commerce to becoming a pioneer in AI-driven creative production, revealing how she harnesses tools like MidJourney, Stable Diffusion, and GPT to transform product photography. Its a very practical episode for everyone who is looking to use AI to make images for their products, services and sites.

Key Takeaways:
- Start with a conversation: Engage with GPT conversationally to generate initial ideas and refine your vision for the perfect product image.
- Leverage MidJourney for aesthetics: While GPT is great for ideation, MidJourney excels at capturing artistic elements like lighting, reflection, and refraction.
- Upscale for photorealism: Use upscalers like Crea or Magnific to add details and make images look photorealistic, especially when working with GPT-generated images.
- Experiment with styles: While focusing on photorealism for work, don't be afraid to explore different styles like anime or niche aesthetics for personal projects.

This is really an “do not miss episode”, as we are joined by Ethan Mollick, professor at Wharton and a leading voice on how artificial intelligence is transforming entrepreneurship and education. As an "accidental AI expert," Ethan shares his unique perspective on the AI revolution and provides practical insights for harnessing its potential in business and beyond. Ethan is really an incredible communicator and is one of the leading voices in how to use AI.

Key Takeaways:

1. Treat AI like a person: To get the best results, engage with AI conversationally and work with it like an editor.2. Use AI for everything you can: The only way to truly understand AI's capabilities is to use it for as many tasks as possible.3. Be prepared for exponential growth: AI's capabilities are rapidly expanding, so be ready for significant advancements in the near future.4. AI is a superpower for entrepreneurship: Entrepreneurs can leverage AI to generate ideas, validate concepts, and accelerate experimentation.5. Culture matters for AI adoption: Mission-driven organizations and startups have an advantage in deploying AI due to their willingness to share and collaborate.

Notable Quotes:

- "If you haven't had a crisis yet, then you haven't used it enough. And I think that there will be this coverage because the truth is out of the box, it's a huge performance improvement."

- "I think modeling serious use is the way you do this. Trusting your employees to some extent is a way that you do this too."

- "This is the accelerator that we always needed to make this happen. And entrepreneurs should be embracing this 1 billion percent."

Resources Mentioned:

- Ethan Mollick's book on A is called Co-Intelligence LIVING AND WORKING WITH AI

- Henrik’s new startup that helps you build a startup from scratch via AI: Audos.comYou should follow Ethan on Twitter/X

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In this episode of Beyond the Prompt, we chat with Kevin Williams from Lytho, revealing how they're leveraging AI to improve their marketing and sales function dramatically. From his roots in software sales to pioneering AI in sales tactics, Kevin shares Lytho's journey toward operational excellence and business expansion through generative AI. Unpack the secrets of integrating AI seamlessly, overcoming privacy hurdles, and the tangible benefits it brings to sales and marketing. If you're looking to harness AI's potential or eager for practical insights into its business applications, this episode is packed with Kevin's pro tips for AI-driven success.

"You Are Not So Smart" podcast host David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT.

Based on their new research, Stanford's Jeremy Utley and best-selling author Kian Gohar have created a new paradigm for getting the most out of AI-assisted ideation, which they call FIXIT. In this episode, we dive into the research and explore how you can become better at getting good ideas with AI.

Beyond The Prompt" shines the spotlight on David Okuniev, the visionary co-founder behind Typeform, as he takes us through the labyrinth of innovation at Typeform Labs. Dive into David's eclectic journey from musician to design maestro and entrepreneurial spirit, which paved the way for Typeform's creation. In this episode, David reveals the ethos driving Typeform Labs, where emerging ideas blossom and new technologies are not just tested but pushed to their limits. Get an insider’s look at the orchestration of international ventures, the spark of radical innovation, and the future of interaction as we know it. Tune in to explore how David's leadership, grounded in authenticity and creativity, disrupts the status quo and shapes the next frontier in AI and product design.

Join us in this insightful episode of Beyond the Prompt as we explore the multifaceted world of AI with Dan Shipper, Co-founder and CEO of Every. Dan, a pioneer at the intersection of business and technology, shares his unique perspective on using AI as a powerful tool for enhancing both personal life and professional ventures. Discover how custom AI instructions can revolutionize decision-making and streamline processes, leading to impactful changes in daily routines. Tune in for an intriguing discussion on integrating AI into our lives, beyond the hype and into practical, everyday applications. Don't miss this thought-provoking conversation that could change the way you think about and use AI