12 episodes

Bosses for Breakfast is a marketers podcast where we speak to specialists and visionaries across industries, when we go on real life journeys to explore the landscape of advertising and marketing. By listening to us you will have a constant finger on the pulse and get in the knowhow of what’s moving and what’s moved on. The digital landscape is ever changing, follow what’s relevant right here and get inspiration for your own advertising journey.

Bosses for Breakfast Jessie Frahm

    • Business
    • 5.0 • 11 Ratings

Bosses for Breakfast is a marketers podcast where we speak to specialists and visionaries across industries, when we go on real life journeys to explore the landscape of advertising and marketing. By listening to us you will have a constant finger on the pulse and get in the knowhow of what’s moving and what’s moved on. The digital landscape is ever changing, follow what’s relevant right here and get inspiration for your own advertising journey.

    The business of getting business

    The business of getting business

    In this episode of Bosses for Breakfast, host Jessie Frahm interviews Joe Manausa, who is the founder of a thriving real estate brokerage and author of the book The Business of Getting Business. Joe has made his company successful by implementing a carefully structured digital strategy, and, after 13 years, realized that there was no resource to help other businesses do the same. Joe wrote the book he wishes he had when he was first starting out as a tool for other small business owners. He now uses the book as a training manual for his new employees, but also wrote it as a warning to new bloggers and business owners; digital marketing organizations are a new threat to small businesses. These organizations come into industries with no intention of servicing customers, but to generate opportunities and leads to sell to other businesses in the industry.
     
    Find Bosses for Breakfast wherever you find podcasts!
    Links:
    Find Joe’s book The Business of Getting Business on Amazon
    Check out Joe Manausa Real Estate: https://www.manausa.com/
    Find more information about Bosses for Breakfast: https://studioroo.com/bosses-for-breakfast

    • 20 min
    Modern journalism and the impact of amateurism - and why does it matter? With Johannes Langkilde

    Modern journalism and the impact of amateurism - and why does it matter? With Johannes Langkilde

    In this episode of Bosses for Breakfast, host Jessie Frahm joins journalist Johannes Langkilde at his home in Denmark for a cup of coffee. Johannes is a Danish news anchor, talk show host, and former US correspondent. Every morning, Johannes wakes up before his wife and kids, turns on his phones, reads two newspapers, and then goes downstairs to have his first cup of coffee. Johannes is an avid coffee drinker, already on his fifth cup as this interview begins.
    Much of the world’s bad journalism, Johannes says, is rooted in amateurism: the journalists simply aren’t good enough. Some of it is polluted by journalists who intentionally deceive and aim to move the public opinion through what they call objective journalism; this is what we now call “fake news.” Good journalism, however, is all about telling a story, knowing your audience, and being truthful. 
    Journalism is in a crisis because the media has lost the confidence of their audience. Fake news and biased writers have planted seeds of distrust in the population. 
    Join us on this journey and gather insights into why journalism still matters and how you can apply journalistic principles into your communication work. 
    Find Bosses for Breakfast wherever you find podcasts!
     
    Links:
    Find Johannes’s book, Da amerikanerne gik hver til sit on Goodreads
    Follow Johannes on Twitter @johslangkilde
    Follow Johannes on Instagram @johslangkilde
    Like Johannes on Facebook
     
    Find more information about Bosses for Breakfast: https://studioroo.com/bosses-for-breakfast

    • 23 min
    Reputation management. With Stuart Thomson.

    Reputation management. With Stuart Thomson.

    Host Jessie Frahm welcomes Stuart Thomson, Head of Public Affairs at BDB Pitmans in London, to this episode of Bosses for Breakfast. As Head of Public Affairs, Stuart helps his clients engage with political audiences, influence public policy, get their opinions across to the media, and guides reputation rebuilding. In this intriguing episode, he explains the importance of transparent leadership in the face of a crisis, as well as big mistakes that companies make in reputation management.
    Links:
    Learn more about BDB Pitmans: https://www.bdbpitmans.com/ 
    Find more information about Bosses for Breakfast: https://studioroo.com/bosses-for-breakfast

    • 26 min
    How to predict trends with semiotics and cultural insights. With Victoria Gerstman

    How to predict trends with semiotics and cultural insights. With Victoria Gerstman

    In this episode of Bosses for Breakfast, host Jessie Frahm chats with Victoria Gerstman, president of Canopy Insight’s North American arm.
    Canopy Insight is a cultural insight and innovation consultancy, which uses semiotics to help brands answer questions about what’s happening in specific cultures. They use their research to discover the implications for company behavior regarding outreach across different markets and cultures.
    A must listen for anyone working within branding and marketing. 
    Find Bosses for Breakfast wherever you find podcasts!
    Links:
    Check out Canopy Insight’s website: https://www.canopyinsight.com/
    www.bossesforbreakfast.com  

    • 25 min
    Political spin - are YOU getting tricked? With Paul Richards

    Political spin - are YOU getting tricked? With Paul Richards

    It’s election time in the UK, and so today’s episode of Bosses for Breakfast features the Spin Doctor, Paul Richards, to talk about how the scene is set, the current trends and what to look out for during the campaign. Paul has more than 25 years of experience supporting the messages of politicians. He’s the editor of Tony Blair: In His Own Words and he’s been the advisor to several Cabinet ministers. Paul explains the day-to-day combat that occurs between political parties and how they use both social media and mainstream media to influence who citizens will vote for.
    Subscribe, rate, and review wherever you listen to podcasts!
    Links:
    Read Paul Richard’s books, Tony Blair: In His Own Words  and How to Be a Spin Doctor
     
    Check out the Bosses for Breakfast  website for more information about the podcast and host, Jessie Frahm: www.bossesforbreakfast.com
     
    Follow Bosses for Breakfast on Twitter: @Boss_breakfast

    • 25 min
    Political communication in organisations with Iain Anderson

    Political communication in organisations with Iain Anderson

    In this episode of Bosses for Breakfast, host Jessie Frahm talks politics with lobbyist Iain Anderson.In 1997, Anderson began his career in communications as a lobbyist. Soon after working at an American communications agency, he would launch his own project, The Cicero Group, which has grown to serve clients across the European Union.With all this talent under his belt, Anderson decided to write a book, a reflection on Brexit politics called F**K Business: The Business of Brexit, which described the disintegrating relationship between businesses and politicians. He’s seen a lot of change with regard to decision making in government circles and how the government relates to business and had some good wisdom to offer, as well as some key insights and anecdotes from his personal experience advising candidates on policy.Listen to Bosses for Breakfast anywhere you find your favourite podcasts.Links:Check out Iain Anderson’s book, F**K Business: The Business of BrexitFind out more about The Cicero Group: https://cicero-group.com/Follow Iain Anderson on Twitter: @iain_w_andersonCheck out the Bosses for Breakfast website for more information about the podcast and host, Jessie Frahm: www.bossesforbreakfast.comFollow Bosses for Breakfast on Twitter: @Boss_breakfast

     

    • 26 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

SbechGuld ,

Love the set up and fun learnings

This is a great podcast! It's a nice format, with the right level of cosy conversations and interesting perspectives so I feel I learn while being entertained.

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