Brighton Business Show RadioReverb

PR can be something of a mystery. 
 
It stands for Public Relations and not Press release!

But what exactly does that mean and why is important to you and your business?
In this month's show, Helen and I share our experience of PR which includes how we both got featured in the press and on the radio!

We have a great guest, I am Julie Brown who is a Journalist and PR expert and she will be sharing her insight into how to make PR work for you and how it’s simpler than you think.

In Julie’s words ‘ The best person to do your PR is you’

Find out why on this month's Brighton Business Show.

This month’s @radioreverb Brighton Business Show is all about live events. 
Brighton is buzzing with events and festivals this summer.
 
Getting back out, experiencing what they have to offer and connecting with other humans is absolutely wonderful.

A lot goes on behind the scenes to make an event outstanding, and our guest Jake Leonard, creative director for @pubinthepark gave us some fantastic insight. 

We have a cracker of a show this month as are focusing on Intellectual Property.




Definition: (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.




It’s often an area that is overlooked by many small businesses. 




In the show, we cover what your IP assets are and unpick the jargon around the different legal rights that you have: including Trademarks, Copyrights and Patents.



Our guest expert this month is Stephen Carter, Owner of The Intellectual Property Works which he set up 4 years ago, following over 20 years as a recognized Patent attorney and IP strategist.




Learn the importance of IP to your business and the importance of having a plan in place to manage your IP as your business grows.

Tune into this month’s @radioreverb Brighton Business Show where this month Lisa and Helen speak to Business and Brand Strategist @nataliemontagnani on how to build a stand out brand.




We have some insightful and useful discussions about what a brand is and what it means to small and large businesses alike.




We also explore different facets of a brand, the journey, and each stage and draw on Natalie’s wealth of expertise in this area.




If you run your own business and feel like brand is just a logo and website, or are getting ‘social media marketing fatigue’ it’s well worth a listen!

This month's show airs on Sunday at 3pm and this month we focus on the power of Video.




In this digital age, as business owners, we hear more and more...DO VIDEO.



But is it as simple as just pressing record on your phone and that's it?



We interviewed Dan Ford from Story Screen Ltd who is a Videographer based here in Sussex.



StoryScreen creates ‘people first’ video for business and use videography, scriptwriting, and presentation coaching to help businesses tell their story on screen. 

Dan's focus is on connecting with an audience through capturing something really authentic about that business - its human side, its message, its offer. For StoryScreen the ‘story’ comes first. 



As you probably already know @Helenpackam and Lisa Moore - Fit For Moore LOVE a story and believe that it's such an important part of any business.



We really hope you love this month's show as much as we did.

Do you find it hard to have honest conversations in work, life and relationships?




Throughout our whole careers we have coached people and teams on this. We’ve also seen a big impact since the move to virtual following covid, escalating the need to open up lines of communication.



On this month’s @radioreverb brighton business show, we chat with Sally Williams who is an HR and recruitment specialist at Longwood business support services.

In the show we discuss:


our own experiences of honest conversations 


current issues and challenges we are facing at work in this area


the impact of NOT having honest conversations 


tips and tools for how to confidently speak up and be heard.