It's Marketing's Fault

Eric Rutherford
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  • MARKETING
  • UPDATED WEEKLY
It's Marketing's Fault Podcast

Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not. Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way. As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence.  If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)

  1. 5 DAYS AGO

    Building Emotive Brands with Purpose - Jim Pietruszynski

    In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Jim Pietruszynski, CEO of Soulsight, a brand design agency with over 30 years of experience. They explore the concept of emotive brands, emphasizing the importance of emotional connections in consumer decision-making. Jim shares insights on how 95% of our purchasing decisions are driven by subconscious emotions, highlighting the need for brands to understand and quantify these emotions. The discussion delves into the role of purpose in branding, the influence of culture, and the significance of consistency across brand touch points. Jim also touches on the importance of having the right people in brand marketing, emphasizing creativity and strategic thinking. Tune in to learn how brands can inspire affinity and drive purchase intent through emotional engagement. https://www.soulsight.com/https://www.linkedin.com/in/jim-pietruszynski-4a30836/ ★ Support this podcast ★

    24 min

  2. 11 SEPT

    Unlocking Mexico's E-Commerce Potential - Ramiro Velasco

    In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Ramiro Velasco, founder of GoAvance, about the unique challenges and opportunities of entering Mexico's e-commerce market. Ramiro shares his journey from engineering to marketing, highlighting the practical and philosophical motivations behind GoAvance. They discuss the importance of influencer marketing in Mexico, the barriers to entry for foreign brands, and the evolving landscape of e-commerce in the region. Ramiro also touches on the role of AI in marketing and the significance of strategic partnerships. Tune in for insights on how to successfully navigate Mexico's burgeoning e-commerce scene. https://goavance.com/https://www.linkedin.com/in/ramiro-velasco-mesina-a96bb8143/ ★ Support this podcast ★

    44 min

  3. 4 SEPT

    AI's Role in Customer Engagement - Nick Martin

    In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Nick Martin, co-founder of Direqt, a leading conversational AI platform.  They explore the evolution of chatbots from simple customer service tools to sophisticated AI-driven assistants that can engage users in meaningful conversations.  Nick shares insights on how brands like Nike, Amazon, and media companies are leveraging AI to build direct relationships with their audiences.  They discuss the potential of AI in enhancing customer service, marketing, and content engagement, and the importance of developing a unique brand voice.  Tune in to learn how AI is transforming the way businesses interact with their customers. https://www.direqt.ai/https://www.linkedin.com/in/nickmartindqt/ ★ Support this podcast ★

    51 min

  4. 28 AUG

    Systems for Entrepreneurial Success - Sonia Narvaez

    In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Sonja Narvaez, founder of Operation Qol and host of the "Talk Nerdy to Me" podcast. Sonja shares her insights on the importance of operations in business, emphasizing the need for systems that enhance quality of life rather than stifling it. They discuss the challenges visionary CEOs face in implementing effective systems without adding unnecessary bureaucracy. Sonja also highlights the significance of regular reviews and updates to operational processes to prevent bottlenecks and inefficiencies. Tune in to learn how to balance growth and quality of life in your business operations. https://www.linkedin.com/in/sonia-narvaez/ ★ Support this podcast ★

    43 min

  5. 21 AUG

    Building Two-Way Email Conversations - Josh Kropkof

    In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Josh Kropkof, co-founder and CEO of The Email Agency, to explore the intricacies of effective email marketing. Josh shares his insights on transforming email from a one-way advertising channel into a dynamic conversation tool. He discusses the importance of frequency, variety, and personality-driven content in email campaigns. Josh also highlights the significance of conversion-focused design and the benefits of building a strong relationship with your audience through consistent and engaging emails. Tune in to learn actionable strategies for enhancing your email marketing efforts. ★ Support this podcast ★

    46 min
  6. Transforming Text into Engaging Audio - Logan Underwood

    14 AUG

    Transforming Text into Engaging Audio - Logan Underwood

    Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Logan Underwood, CEO and co-founder of Adauris. They explore how Adauris is revolutionizing content repurposing by transforming written materials into engaging audio formats at unprecedented speeds. Logan shares insights on the growing trend of audio consumption, the benefits of converting text to audio for marketing and learning purposes, and how companies can leverage this technology to e...

    41 min
  7. Transforming Content into Gold - Michael Katz

    7 AUG

    Transforming Content into Gold - Michael Katz

    Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Michael Katz, founder and CEO of Flowsend. They explore the transformative power of repurposing original content, such as podcasts, videos, and webinars, into high-impact marketing assets. Michael shares his journey from working in China to founding Flowsend, highlighting the importance of understanding diverse perspectives and the challenges of content distribution. They discuss how Flowse...

    39 min
  8. Engaging B2B Podcast Strategies - Rita Richa

    30 JUL

    Engaging B2B Podcast Strategies - Rita Richa

    Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Rita Richa, founder and executive producer of Reignite Media and host of the Bippity Boppity Business podcast. Rita shares her insights on the importance of process in podcasting, drawing from her unique background in musical theater to emphasize audience connection and storytelling. They discuss the evolving landscape of B2B podcasting, the rise of video content, and the role of influencers. Rit...

    54 min
See All (80)

About

Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not. Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way. As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence.  If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)

Information

  • Creator
    Eric Rutherford
  • Years Active
    2022 - 2024
  • Episodes
    80
  • Rating
    Clean
  • Copyright
    © 2024 It's Marketing's Fault
  • Show Website
    It's Marketing's Fault

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