Crypto Marketing with Ty Smith | A Coinbound Podcast Coinbound

In this episode, Ty shares his five predictions for crypto marketing in 2024. He discusses the potential for fractional CMOs, the revitalization of media, the SEO shakeup, the rise of inexpensive content production, and the increasing popularity of real-life events. These trends are expected to shape the marketing landscape in the coming year.

Takeaways

- Fractional CMOs are becoming popular in the web3 industry, providing flexible and on-demand marketing executives for early-stage companies.
- The digital media space, both inside and outside the web3 world, is experiencing a revitalization, with more budget and advertising opportunities.
- Google's algorithms are changing rapidly, leading to a significant SEO shakeup and the need for companies to re-earn their rankings.
- AI technology is making content production more affordable, but companies need to focus on creating unique and high-quality content to stand out.
- Real-life events and conferences are gaining popularity, offering immersive advertising opportunities and attracting attendees with increased spending power.

Go to Coinbound: https://coinbound.io
Follow Ty on Twitter/X: https://twitter.com/tysmithhq

In this episode, we explain everything you need to know about Web3 fractional CMOs. We cover what a fractional CMO does for Web3 companies, how they work, how (and how much) they charge, and why they might be a good fit for your Web3 business.

0:05 - What a Web3 Fractional CMO is
0:57 - What does a Web3 Fractional CMO do?
2:29 - Benefits of hiring a Fractional CMO
3:45 - How Fractional CMOs bill clients

Find us online:
Website: Coinbound.io
Ty on Twitter (X): x.com/tysmithhq
Coinbound on Twitter (x): x.com/coinboundio

Welcome to another episode of Coinbound Office Hours! 🚀 Today, Ty chats with Andrew Hyde, the Head of Communications at Render Network Foundation, the not-for-profit dedicated to growing its community and advancing the Next Generation of Rendering and AI Technology.

🚀Andrew, in the space since 2017, shares his views on web3 dynamics, emphasizing the key roles of community and relationship building in turbocharging marketing strategies and what that's done for Render.

🚀Tune in as Ty and Andrew talk old-school and new-school marketing tactics, community, relationship-building, and the art of web3 marketing in the. 🎙️💡 #CoinboundOfficeHours #Web3Wisdom #CryptoMarketingMagic

🔗 Resources:

For more exclusive content and updates, visit the Coinbound Website and follow us on socials.

Follow Andrew on Linkedin: https://www.linkedin.com/in/andrewhyde/
Check out Render Network Foundation: https://renderfoundation.com/grants

Follow Ty on Twitter: https://twitter.com/tydanielsmith
Check out our agency: http://Coinbound.io.

🚀 In this exciting episode of The Web3 Marketing Show, Ty invites another successful trailblazer to the virtual stage. Join us as we delve into the fascinating world of Web3 marketing and community development with none other than Kelsey McGuire, the Chief Growth Officer (CGO) of Shardeum.

🚀 Kelsey McGuire is a seasoned expert in the Web3 space, known for her exceptional insights into the rapidly evolving digital landscape. As the CGO of Shardeum, a pioneering platform at the forefront of Web3 innovation, Kelsey has played a pivotal role in shaping the future of marketing and community building.

🚀 Throughout this engaging conversation, Ty and Kelsey will explore Kelsey's journey into the Web3 realm, her experiences in navigating this decentralized landscape, and shares her expertise on how businesses can harness these emerging technologies to foster vibrant and engaged communities.

🚀 Tune in to gain a deeper understanding of Web3 marketing strategies, community development tactics, and the evolving role of digital marketing in the decentralized era. Whether you're a marketing enthusiast, a crypto enthusiast, or simply curious about the future of online communities, this episode promises to be an enlightening and informative experience.

🚀 Don't miss out on this thought-provoking conversation with Kelsey McGuire, where we unlock the secrets to successful Web3 marketing and discover how to build thriving communities in the age of decentralization. Subscribe now and stay ahead of the curve in the ever-evolving Web3 landscape!

🚀 Connect with Kelsey on LinkedIn: https://www.linkedin.com/in/kelseykmcguire

🚀 Resources:
Follow Ty on Twitter: https://twitter.com/tydanielsmith
Check out our agency: http://Coinbound.io

In this episode, we're joined by an exceptional guest, John Jefferies, the Chief Marketing Officer of Blocknative. JJ is a true pioneer in the Web3 marketing landscape, having led marketing efforts for one of the industry's most innovative and groundbreaking companies. His insights into blockchain, decentralized finance, and the evolving marketing strategies within this space are second to none.

🚀 About Blocknative 🚀
Blocknative is at the forefront of Web3 infrastructure, specializing in empowering decentralized applications (dApps) with real-time transaction data and analytics. With John Jefferies at the helm, Blocknative has played a pivotal role in shaping the marketing strategies and user experiences that drive adoption in the Web3 ecosystem.

🎯 What to Expect in Today's Episode 🎯
In this insightful conversation, Ty Smith and John Jefferies will delve into the strategies and tactics that have made Blocknative a household name in the Web3 world. They'll discuss the challenges and opportunities of marketing in the blockchain space, explore the role of real-time data in dApp adoption, and share their predictions for the future of Web3 marketing.

So, whether you're a crypto enthusiast, a blockchain entrepreneur, or simply curious about the exciting world of Web3 marketing, this episode is a must-listen. Join Ty Smith and John Jefferies as they navigate the ever-changing landscape of Web3 marketing and provide you with invaluable insights to stay ahead of the curve.

Connect with JJ on LinkedIn: https://www.linkedin.com/in/johnjefferies

HIGHLIGHTS:
Intro (0:00)

Resources:
► Follow Ty on Twitter: https://twitter.com/tydanielsmith
► Check out our agency, Coinbound: Coinbound.io

In this episode, we have a very special guest, Katie Butler, a trailblazer in the realm of web3 marketing and the Director of Marketing at Moonbeam, is an experienced marketing professional with a unique expertise in web3 technologies and decentralized ecosystems. She possesses an extensive background in digital marketing, brand strategy, and community engagement, which she expertly intertwines with her deep understanding of blockchain and the web3 space.

As the Director of Marketing at Moonbeam, a leading blockchain platform, Katie has been instrumental in driving the adoption of web3 applications and services. Moonbeam's mission is to make decentralized applications (dApps) more accessible to developers by providing compatibility with Ethereum and other major networks. Under Katie's leadership, Moonbeam has been successful in empowering developers to build, deploy, and scale their web3 projects more efficiently.

Don't miss this opportunity to learn from the expertise of Katie Butler, as she shares her journey, insights, and predictions for the future of marketing in the web3 era. Tune in to our episode with Katie and let's unlock the secrets of web3 marketing together!

Connect with Katie Butler on LinkedIn: https://www.linkedin.com/in/kathleenlyonbutler

HIGHLIGHTS:
Intro (0:00)

Resources:
► Follow Ty on Twitter: https://twitter.com/tydanielsmith
► Check out our agency, Coinbound: Coinbound.io

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