Dodgeball Marketing Podcast Michael Utley

In this episode, we talk about getting the most value from your content strategy.

00:00:13 - Start with Your Customer's Pain Points and Develop Topics from There
00:02:26 - Align Your Content Strategy with Your Top Nav and Footer Nav
00:06:16 - Plan a Variety of Content Formats: Blog Posts, Ebooks, Infographics
00:08:15 - Plan a Variety of Content Formats: Videos and Podcasts
00:12:54 - Support Your Sales and Customer Nurture Programs with Your Content

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

In this episode, we talk about how to think about SEO services and pricing.

00:00:58 - Determine How Results Will Be Judged Before Starting
00:04:03 - Understand What You Will Do and What Your SEO Agency Will Do
00:06:54 - Understand How Long It Takes for SEO to Gain Traction
00:09:53 - Understand Who Will Be Your Point of Contact with Your Agency
00:11:50 - Understand the Short and Long Term Value of Content and SEO Work

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

In this episode, we talk about anticipating SEO problems before they happen.

00:00:44 - Maintain Documentation of Hosting Locations
00:03:17 - Plan Workflows of New Content, Site Updates, and Changes
00:05:53 - Redesign Your Website Every Two Years for SEO Purposes
00:09:48 - Plan for Rankings to Drop with a New Site Launch
00:12:42 - Plan to Test Page Speed with New Add-Ons and Plug-Ins

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://craftcms.com/

In this episode, we talk about alternative strategies for nurturing soft leads to a close.

00:00:49 - Traditional Lead Capture: Get an Email Address and Send Content
00:03:00 - Manual Nurture: Use Your Flow of Content to “Give” Some Value in Follow-Ups
00:06:25 - Get Users to Visit Your Website so You Can Show Them Ad Retargeting
00:10:22 - Create a Members-Only Content Access Group With Valuable Content
00:12:50 - Engage Prospects as Content Generators: Interview Them for Your Own Content

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

In this episode, we talk about getting the most SEO value out of your webinar content.

00:01:54 - Use Your Landing Page as an SEO Content Page
00:03:17 - Load the Full Webinar Transcript to Your YouTube Description
00:05:05 - Make the Full Transcript Available on a Web Page
00:09:33 - Build Links to New Content from Older Pages
00:12:32 - Use Keyword Research to Develop Your Content

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.rev.com/
https://vimeo.com/

In today's episode, we're going to talk about using the power of story to drive your business growth.

00:01:44 - Tell Your Story Well.
00:04:00 - Make Your Ideal Customer the Hero of Your Story.
00:06:33 - Turn Your Customers' Stories into Content.
00:10:06 - Speak to Your Audience with Stories That Work for Each Stage in the Buyer Journey.
00:13:00 - Make an Emotional Connection.

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/