285 episodes

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

eCommerce MasterPlan Chloë Thomas

    • Marketing

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

    Using Delivery Tracking data to streamline the customer experience with Scurri's Rory O'Connor

    Using Delivery Tracking data to streamline the customer experience with Scurri's Rory O'Connor

    We've got Scurri founder and CEO Rory O'Connor on the show to help us understand the opportunities and challenges of delivery tracking. From the retailer and customer's point of view. There's a lot here you can use to increase sales and repeat orders.

    • 29 min
    How the world's largest art gallery do it - Rebecca Wilson from Saatchi Art

    How the world's largest art gallery do it - Rebecca Wilson from Saatchi Art

    Rebecca Wilson is the chief curator at Saatchi Art, the world’s leading online art gallery. Launched online in 2011 in Q3 2019 they grew by a whopping 35%. It's always nice to chat to a business that's leading the way, and it's always nice to chat to a business doing eCommerce in a different way - well we have both in this episode! As well as art we discuss the importance of understanding the customer, optimisation, content marketing, and offline marketing - including pop ups and catalogues.

    • 37 min
    Colin McIntosh explains how he took Sheets & Giggles to $1m in 12 months

    Colin McIntosh explains how he took Sheets & Giggles to $1m in 12 months

    Colin McIntosh is the founder and CEO at Sheets and Giggles (awesome business name), which is the fastest growing bedding brand in the USA. It all started in 2018 with a crowdfunding launch, and in the first 12 months they hit $1m in sales. In this episode… you’re going to hear about to grow your business fast. We’ve got a bit about crowdfunding, brand, sustainability, getting traffic, building your team and much more. I thoroughly enjoyed my chat with today’s guest and I know you’re going to too.

    • 50 min
    JJ Resnick explains how stories have been at the heart of his eCommerce success

    JJ Resnick explains how stories have been at the heart of his eCommerce success

    JJ Resnick is the founder of multiple 7-figure brands, including the Moscow Copper Co – the creators of the famous Moscow Mule cocktail. JJ’s joining us to talk about some of the brands he’s built, and how story has been central to success in each case. 

    • 43 min
    What is your top tip for growing an eCommerce business in 2020? Our eCommerce Experts tell all

    What is your top tip for growing an eCommerce business in 2020? Our eCommerce Experts tell all

    Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2020? The answers are VERY wide ranging from delivery to international, lots of marketing tips, and much more. The answers will help you work out your plans for 2020. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rachel Jacobs from eCommerce Partnerships, Ria Fiscina from Parkfield, Alex O'Byrne from WeMakeWebsites AND Rytis Lauris from Omnisend. There's so much in this episode you're going to listen more than once!

    • 22 min
    Finding your path to Growth with Rob Kessler of Million Dollar Collar and Go Tie Less

    Finding your path to Growth with Rob Kessler of Million Dollar Collar and Go Tie Less

    In the first few years of an eCommerce business (or any business!) there’s often a lot of tooing and froing trying to find the right pathway. The right products, the right path to market, the right marketing methods.


    Tons of testing, and of course ‘optimisation!’.


    That’s what today’s guest is joining us to talk about – 4 years ago he designed a really clever new product that solves a frustration for many people around the world. When we caught up with him 2 years ago he was busying testing different routes to market – online sales vs licencing to manufacturers, vs selling wholesale to tailors and dry cleaners.


    In today’s episode you’re going to find out how all that has been going, the marketing testing he’s been doing, AND how he’s ended up creating a whole new brand as yet another route to market. Some of the lessons from how he’s done all that are priceless.


    The business he’s building is still a work in progress – and in this episode you get to see (very candidly) behind the scenes to hear how he manages all the different ideas, and how they all start coming together to create the platform from which growth is (I think) just about to go crazy!


    Rob Kessler is the Inventor and co-founder of Million Dollar Collar. Where he creates fashion accessories for men which provide a classy polished appearance. Rob launched the business in Jan 2016 and they have now sold over 250,000 units in 111 countries to over 18,000 customers. We last chatted 2 years ago so I’m excited to find out what Rob’s been up to. 

    • 36 min

Customer Reviews

PoppelP ,

New favorite podcast

Just started as CMO in a SaaS company providing solutions to e-commerce and I’m getting so many insights from the guests I can use.

Great show and great host ⭐️⭐️⭐️⭐️⭐️

SorenSkovdahlHansen ,

Finally a great eCommerce podcast

I've been in eCommerce for years and finding a podcast which is directed to my issues is absolutely great. Chloe's insight and choice of great guests makes this a great podcast. Thanks Chloe.

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