Event Yak Terri Walters

Episode Highlights:
Meeting a milestone, Episode #25!
Taking a holiday PAUSE from Event Yak.
Political turmoil – win or lose, I’m hopeful both sides can dig deep and find grace.
In the spirit of the holiday season … reflecting on what I’m thankful for and having perspective.
Thanks for taking the Event Yak ride with me and my fantastic guests!
Lessons in the rear-view mirror.
And remember … Standby to Standby!
 
Terri Walters
Twitter: @TerriLWalters - https://twitter.com/TerriLWalters
LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/
Email: Terri@MoonfishProduction.com
 
Event Yak
Website: https://www.eventyak.com/podcast
Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/
Email: terri@eventyak.com
 
Moonfish Production, Ltd.
Website: http://www.moonfishproduction.com/
LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/
Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/
Email: info@MoonfishProduction.com
 

In this episode, we speak with Experiential Marketer and Events Producer, Tiffany Green and ask her what makes for a memorable experience, and how brands can leverage events to push their messages forward. Other topics include the art of Collaboration; what elements help to make virtual events more engaging; and what virtual events might look like once IRL events come back.
 
Tiffany Green
Website:  www.xoxoTiffanyGreen.com
LinkedIn:  https://www.linkedin.com/in/tiffany-hollier
Twitter: @xoxoTGreen
 
Terri Walters
Twitter: @TerriLWalters - https://twitter.com/TerriLWalters
LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/
Email: Terri@MoonfishProduction.com
 
Event Yak
Website: https://www.eventyak.com/podcast
Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/
Email: terri@eventyak.com
 
Moonfish Production, Ltd.
Website: http://www.moonfishproduction.com/
LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/
Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/
Email: info@MoonfishProduction.com
 
Episode 24 By the Numbers:
04:04 | Terri Walters
Meet Tiffany Green: Director of Production, Industria Creative.
 
05:40 | Tiffany Green
Working a myriad production jobs within live theatre, in-between pursing my acting career, was my unexpected entrée into the Events Industry.
 
08:48 | Terri Walters / Tiffany Green
Defining the biggest buzz word in the Events Industry: EXPERIENTIAL.
 
11:20 | Terri Walters
What’s the power of EXPERIENTIAL as it relates to Brand Marketing?
 
13:25 | Tiffany Green
Our 360 degree perspective of events means virtual was an expansion, rather than a hard pivot, from IRL (In Real Life) – we’ve always been interested in putting more people in the (virtual) room.
 
15:24 | Tiffany Green
New thinking: How can we challenge the platforms that are currently available to us to really bring some of those successful IRL techniques into the virtual space? How can this new medium work?
 
16:48 | Terri Walters
What are some of the elements that make virtual events more engaging? How do you image it, from the beginning?
 
21:05 | Terri Walters / Tiffany Green
The key to an engaging event is to meet your guests where they’re at.
 
24:59 | Terri Walters / Tiffany Green
Because “out of your control” variables can be exponential in the virtual event world, time is your only friend.
 
31:39 | Terri Walters
Have we pushed the creative limits on virtual events, or is there more head-room?
 
32:36 | Terri Walters
Will IRL Events become exclusive in the future?
 
35:18 | Terri Walters / Tiffany Green
On providing strategies for making ZOOM-level content more engaging for your audience.
 
39:12 | Terri Walters
How long does collaboration last in a program? Does it have to end?
 

Sometimes, the path that you choose puts you right where you’re meant to be. That seems to be the case with Kyle Morris. His past experience has positioned him uniquely to ford the current stream of virtual events. In this episode, we discuss having the guts to take the virtual leap very early in the COVID crisis, how content is STILL King, some common misconceptions about virtual events, key differentiators for success while using virtual platforms, and how pros w/in the production industry must continue to evolve.
 
Kyle Morris
LinkedIn: https://www.linkedin.com/in/kylebmorris78
Email: kmorris@nmrevents.com
 
NMR Events
Website: https://www.nmrevents.com/
Facebook: https://www.facebook.com/NMREvents/
Twitter: https://twitter.com/NMR_Events
 
Terri Walters
Twitter: @TerriLWalters - https://twitter.com/TerriLWalters
LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/
Email: Terri@MoonfishProduction.com
 
Event Yak
Website: https://www.eventyak.com/podcast
Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/
Email: terri@eventyak.com
 
Moonfish Production, Ltd.
Website: http://www.moonfishproduction.com/
LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/
Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/
Email: info@MoonfishProduction.com
 
Episode 23 By the Numbers: 
00:00 | Terri Walters
Meet Kyle Morris: Vice President, Business Development at NMR Events.
 
04:15 | Kyle Morris
My very early start in the production and events business – learning that content was, and still is, KING.
 
07:44 | Terri Walters / Kyle Morris
The key to good content is knowing your audience and knowing how to speak to them.
 
08:49 | Terri Walters / Kyle Morris
The journey from hands-on production to sales and business development: Knowing your strengths.
 
12:38 | Terri Walters / Kyle Morris
A COVID-19 silver lining: How NMR made the leap into virtual and built their unique business model.
 
16:26 | Terri Walters / Kyle Morris
On how NMR takes it to the third-level (almost live) event experience.
 
23:12 | Terri Walters / Kyle Morris
Did having a “gear-centric company” with the right engineers already in place help you make the virtual leap in such short order? On making an incredible well-engineered solution for virtual events.
 
25:12 | Terri Walters / Kyle Morris
On how to think about virtual events – gear, people, execution and budgets. Really, nothing has changed.
 
28:23 | Terri Walters
How are clients reacting to this new virtual forum? Challenges, failures and successes.
 
33:12 | Terri Walters / Kyle Morris
How do you manage the “misconception” that virtual events should be virtually free? Educating clients to help them see the missed potential in their DIY events.
 
37:58 | Terri Walters / Kyle Morris
What are some of the misconceptions clients might have about doing a virtual event?
 
40:50 | Terri Walters / Kyle Morris
On a macro-level, how do you see COVID shaping the future of events? Timing, safety, and the hidden benefits of hybrid events.
 
45:42 | Terri Walters
What advice can you offer people in our industry who are still struggling?
 

Mike Aug is an amazing example of resiliency. As a Project Manager and a Production Manager, you have to be. In this episode, we talk about COVID-19 Compliance, and what film and event locations might look like in the coming months. We also discuss courses you can take to get certification as a COVID-19 Compliance Officer, and talk about who pays for your quarantine time, as well as the value and fun of re-inventing yourself in a niche business.
 
Mike Aug
LinkedIn: https://www.linkedin.com/in/mikeaug/
 
Concert Shop:
Website: https://concertshop.store
Facebook: https://www.facebook.com/concertshop.store
Twitter: https://twitter.com/theconcertshop
Instagram: https://www.instagram.com/theconcertshop/
 
Chicken Scratch LLC:
https://chickenscrtch.com
Facebook: https://www.facebook.com/chickenscrtch/
Twitter: https://twitter.com/chicken_scrtch
Instagram: https://www.instagram.com/chicken_scrtch/
 
Behind the Scenes Foundation:
https://wp.behindthescenescharity.org
 
Terri Walters
Twitter: @TerriLWalters - https://twitter.com/TerriLWalters
LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/
Email: Terri@MoonfishProduction.com
 
Event Yak
Website: https://www.eventyak.com/podcast
Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/
Email: terri@eventyak.com
 
Moonfish Production, Ltd.
Website: http://www.moonfishproduction.com/
LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/
Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/
Email: info@MoonfishProduction.com
 
Episode 22 By the Numbers:
00:00 | Terri Walters
Meet Mike Aug: Event Production Manager, Certified COVID-19 Compliance/Safety Officer, Entrepreneur and Gadget Geek.
 
04:05 | Mike Aug
Why I stepped off after 22 wonderful years at a staff position.
 
09:37 | Terri Walters / Mike Aug
On being a teacher/staffer vs. being an owner, the challenges of working for yourself, and the key to surviving.
 
12:36 | Terri Walters
Is there a difference between working corporation gigs vs. outdoor, festival-type events?
 
16:33 | Terri Walters / Mike Aug
A COVID-19 silver lining – safety first!
 
22:49 | Terri Walters
What surprised you the most during your COVID-19 safety compliance training?
 
24:39 | Terri Walters / Mike Aug
What happens when an event professional has to quarantine after traveling to an event? Who pays for your mandatory “down-time?” What does the new work model look like?
 
31:48 | Mike Aug
A new niche? The COVID-19 Compliance Officer (CCO) creates an entre for people wanting to get into production.
 
35:06 | Mike Aug
The Gadget Geek takes over and creates the “Concert Shop Store” – everything a black shirt (and dirty handers) needs on-site!
 
43:45 | Mike Aug
Charity Giving with the Behind the Scenes Foundation – helping entertainment technicians in need.
 

Hyatt Alum, Sarah Thompson takes time to talk with us in this episode about what guests should expect upon check-in, new positions evolving within the Hotel industry, creative new approaches to filling venues, the value CMP designation, and how working at Hyatt is a lot like having an extended family.
 
Sarah Thompson, CMP
Email: Sarah.Thompson2020@Yahoo.com
LinkedIn: @SarahThompsonCMP - https://www.linkedin.com/in/sarahthompsoncmp/
 
Terri Walters
Twitter: @TerriLWalters - https://twitter.com/TerriLWalters
LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/
Email: Terri@MoonfishProduction.com
 
Event Yak
Website: https://www.eventyak.com/podcast
Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/
Email: terri@eventyak.com
 
Moonfish Production, Ltd.
Website: http://www.moonfishproduction.com/
LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/
Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/
Email: info@MoonfishProduction.com
 
 
Episode 21 By the Numbers: 
00:00 | Terri Walters
Meet Sarah Thompson, Certified Meeting Professional (CMP): An Alum of Hyatt.
 
03:29 | Sarah Thompson
Hooked on Hyatt – starting from the ground up!
 
05:45 | Terri Walters / Sarah Thompson
Internships – the power of learning the nuts & bolts of an company and industry.
 
09:24| Sarah Thompson
The challenging road to obtaining a CMP designation.
 
13:22 | Sarah Thompson
Why I built my career at Hyatt.
 
15:40 | Terri Walters / Sarah Thompson
Hyatt in the time of COVID … how will they survive? What can guests expect today?
 
20:25 | Terri Walters
How can we do events again? Or will we?
 
22:35 | Terri Walters / Sarah Thompson
COVID-Secure-Weddings? Vertical Concerts? Outside Comedy Shows? Creating new ways to gather in hotels.
 
32:00 | Terri Walters / Sarah Thompson
Big city unrest around Hyatt city properties: Challenges and opportunities for hoteliers.
 
34:13 | Terri Walters / Sarah Thompson
On the future of hospitality.
 

What’s the one thing every successful presentation should have? Find out in this week’s episode where I speak with Graphic Designer and Technical Guru Adriana Boring. We discuss the finer points of budgeting, the importance of the message and content, what skills and traits make for the “ideal graphic designer,” and hear the one piece of advice this seasoned graphics tech has for all presenters.
Adriana Boring
Email: connect@lyndinstudio.com
Instagram: @AdrianaBoring - https://www.instagram.com/adrianaboring/
Instagram: @hummingbirdphx - https://www.instagram.com/hummingbirdphx/
Website: https://www.hummingbirdphx.com
LinkedIn: Adriana Boring - https://www.linkedin.com/in/adrianaboring/
Facebook: @hummingbirdphx - https://www.facebook.com/hummingbirdphx
 
Terri Walters
Twitter: @TerriLWalters - https://twitter.com/TerriLWalters
LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/
Email: Terri@MoonfishProduction.com
 
Event Yak
Website: https://www.eventyak.com/podcast
Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/
Email: terri@eventyak.com
 
Moonfish Production, Ltd.
Website: http://www.moonfishproduction.com/
LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/
Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/
Email: info@MoonfishProduction.com
 
Episode 20 By the Numbers:
00:00 | Terri Walters
Meet Adriana Boring: Graphics Op, Co-founder & Owner, Hummingbird.
 
02:49 | Terri Walters
GRAPHICS – where the rubber hits the road.
 
04:27 | Adriana Boring
How I got hooked on graphics.
 
07:10 | Terri Walters / Adriana Boring
Freelancing keeps you young!
 
08:23 | Terri Walters
What’s makes an ideal graphic designer? The art of talking three languages: Creative, Tech, and Client-Speak.
 
10:34 | Terri Walters / Adriana Boring
Creative and tech skills are givens, but grace under fire will carry the day.
 
13:28 | Terri Walters / Adriana Boring
Hummingbird – the backstory, the chemistry, and creating a stress-free, graphics-capable road model for events. Show ready in 20 minutes!
 
18:38 | Adriana Boring / Terri Walters
Content is (still) king – don’t lose sight of the most important thing … THE MEETING MESSAGE.
 
22:45 | Terri Walters / Adriana Boring
The COVID Crash – harsh realities, business adjustments, and new opportunities.
 
28:53 | Terri Walters / Adriana Boring
Designing for a the new virtual world – a steep learning curve, challenges and unknowns.
 
35:20 | Adriana Boring
My single best piece of advice to presenters – rehearse, rehearse, rehearse.
 
37:06 | Terri Walters
What is the ONE THING (or two or three) every presentation should have?