How Grenade Exited to Mondelez for £200 Million and Lessons in Unapologetic Authenticity

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Grenade Came. Saw. Conquered.

Grenade are THE O.G. quintessential challenger brand.

Juliet Barratt and Al Barratt quintessential challenger founders.

Grenade won listings at Waitrose & Partners, Sainsbury's, WHSmith Marks and Spencer, Tesco Morrisons and many, many more

In 2021, they sold to Mondelēz International for £200 million.

Thrilled to Welcome Jules as the latest guest on Hungry.


🍊ON THE MENU:

1. The TWAT factor: Why you must be DIFFERENT but not too DIFFERENT

2. The Raising Money Watch Outs: you're going to MARRY then DIVORCE your investors, so think about the DIVORCE first

3. The Dangers of selling to private equity: slows you down, makes you question your gut decision making

4. Why you must set your stool early and be unapologetically authentic

5. Why food and drink founders forget how much they've done to get to the bottom of the mountain - be kind to yourself

Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.

Mackenzie Jones - the FMCG recruitment specialists.

There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

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