BuzzStream Digital PR and Link Building Podcast

BuzzStream
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Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

  1. A Deep Dive into Journalist Requests with Greg Heilers

    2 DAGE SIDEN

    A Deep Dive into Journalist Requests with Greg Heilers

    In this episode of the BuzzStream podcast, host Vince Nero welcomes Greg Heilers, co-founder of Jolly SEO, to discuss the intricacies of using HARO (Help a Reporter Out) and similar platforms to build great links and coverage. Greg shares valuable tips on quality checks, dealing with fake experts, and cutting through the noise in an increasingly competitive landscape. ⏰ Timestamps 00:00 Intro 00:42 Meet Greg Heilers: Co-Founder of Jolly SEO 01:09 Understanding HARO and Pitching Platforms 02:03 Client Prerequisites for Successful Pitching 04:32 Exploring Various Quote Platforms 08:13 Direct Outreach and Digital PR Strategies 9:12 Proactive Pitching 11:01 Quality Checks 14:33 Evaluating Opportunities 18:40 More on Quality Checks 22:28 Challenges 25:35 The Fake Expert Problem 30:42 Tips for the Perfect Pitch 36:29 Reaching out on Behalf of a Client vs Direct 38:58 Navigating Client Timelines 40:36 The Future of HARO Type Outreach 📩 Check out JollySEO: https://www.jollyseo.com 🌐 Learn more about BuzzStream: https://www.buzzstream.com 👉 Don’t forget to like, comment, and subscribe so we can keep bringing you more conversations with the brightest voices in PR, SEO, and digital marketing.

    44 min.
  2. Building Your Personal Brand in PR with Grace Burton

    21. AUG.

    Building Your Personal Brand in PR with Grace Burton

    Building a Personal Brand in PR with Grace Burton In this episode of the BuzzStream Podcast, host Vince Nero sits down with Grace Burton, Senior Digital PR Executive at Digital Loft and co-creator of the PR Insider newsletter, to talk about one of the biggest growth levers for PR professionals today: building a personal brand. If you’ve ever struggled with consistency, confidence, or knowing what to post, this conversation is packed with actionable insights. We dive into: Why personal branding matters in PR (and how it benefits you and your agency)The surprising stats behind how few people actually post on LinkedInPractical tips for staying consistent without burning outHow to use commenting and engagement to grow your visibilityOffline networking strategies that don’t feel “salesy”Turning content ideas into a sustainable posting strategyHow newsletters and communities can supercharge your brand⏰ Timestamps 00:00 — Introduction00:33 — The Importance of Personal Branding in PR01:01 — Starting Your Personal Branding Journey04:27 — Benefits of Building a Personal Brand06:12 — Engaging on Social Media Platforms10:00 — Offline Networking Tips13:43 — Content Strategy for Personal Branding24:17 — The Value of Employee Personal Branding for Businesses27:57 — Conclusion and Final ThoughtsLinks 📩 Subscribe to PR Insider: https://www.theprinsider.com/ 🌐 Learn more about BuzzStream: https://www.buzzstream.com Enjoyed the episode? Like, comment, and subscribe so we can keep bringing you more conversations with the brightest voices in PR, SEO, and digital marketing.

    29 min.
  3. How to Steal SEO Strategies from Competitors

    14. AUG.

    How to Steal SEO Strategies from Competitors

    In this episode of the BuzzStream Podcast, host Vince Nero is joined by Shane Dutka, founder of SiteCurve and former VP of SEO at Three Ships. Shane discusses his strategies for analyzing competitors' link profiles, methods for handling toxic links, and the importance of keywords in an AI-driven world. Timestamps: 00:00 - Introduction 01:30 - Importance of Competitor Analysis 04:20 - Affiliate Marketing Trends 08:50 - Site Curve’s Keyword Tracking Approach 12:15 - Evaluating and Disavowing Toxic Links 17:30 - Role of AI in SEO 22:00 - Traditional SEO vs. AI-first Strategies 26:40 - Importance of Conversion Rate Optimization 31:00 - Wrapping Up Subscribe to the BuzzStream newsletter today: www.buzzstream.com/newsletter Try out our new media list building tool, ListIQ, for free with this link: www.buzzstream.com/listiq

    32 min.
  4. How GEO Is Changing Digital PR with Oliver Sissons of Reboot Online

    7. AUG.

    How GEO Is Changing Digital PR with Oliver Sissons of Reboot Online

    In this episode of the BuzzStream Podcast, host Vince Nero dives deep into the future of search with Oliver Sissons, Search Director at Reboot Online. We’re unpacking how AI is reshaping search visibility — from AI Overviews to Generative Engine Optimization (GEO) — and what that means for your PR, SEO, and brand strategy. 🔍 In this episode, we cover: - What is GEO (Generative Engine Optimization) and how it differs from traditional SEO - How PR and brand mentions influence LLMs like ChatGPT, Claude, and Gemini - What leaks and AI system prompts reveal about how AI decides who to cite - Why context wrapping is the next big thing in digital PR - How social posts (even LinkedIn!) are now feeding into AI answers - Reboot’s wild experiments: convincing AI of a fake football team and testing AI-generated PR campaigns🔥 Whether you're an SEO, PR pro, or content marketer — this is your crash course in how to future-proof your visibility strategy in the age of AI. ⏰ Timestamps: 00:00 - Intro 00:50 - Defining AI Terminology 03:11 - Insights on AI Leaks and Their Implications 09:20 - The Role of PR in AI Visibility 19:35 - Challenges and Strategies for Small Businesses 21:17 - Reboot's AI Experiments and Findings 25:47 - The Impact of Social Media on AI Results 28:45 - Concluding Thoughts and Future Directions 💻 Check out the full post: https://www.buzzstream.com/blog/geo-changing-pr-podcast/ 🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠ ⁠ ✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠

    32 min.
  5. Building Your Website's Topical Authority with Kevin Indig

    31. JUL.

    Building Your Website's Topical Authority with Kevin Indig

    In this episode of the BuzzStream Digital PR and Link Building podcast, host Vince Nero welcomes SEO expert Kevin Indig to discuss the crucial topic of topical authority. Kevin shares key insights from his Growth Memo newsletter, including the four levers of topical authority: content breadth and depth, smart internal linking, relevant backlinks and mentions, and content pruning. They explore the differentiation between topical authority and brand authority, the importance of quality over quantity in SEO, and the impact of AI on search results.⏰ Timestamps00:00 - Intro01:58 - Defining Topical Authority04:57 - Topical Authority in the Age of AI07:35 - The Role of Backlinks and Mentions10:37 - Content Strategies for Topical Authority13:27 - Four Levers of Topical Authority21:17 - Engagement and User Behavior29:03 - Future of Topical Authority and AI33:28 - Conclusion and Farewell💻 Check out the full post: 🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠⁠ 🌎 Follow us on X / ⁠@buzzstream⁠ ✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠

    35 min.
  6. Rewriting PR for the AI Era: From Links to Brand Signals

    24. JUL.

    Rewriting PR for the AI Era: From Links to Brand Signals

    With AI moving so quickly, my conversation with Beth Nunnington, founding member and Global VP of Digital PR at Journey Further, couldn't have come at a more critical time. (I actually bumped it up in the schedule so that people could heed Beth's great advice.) We discuss the evolving landscape of PR and its growing importance in a highly fragmented search environment. However, that's not all; brand awareness, the interactions between brand signals and AI technologies like Google and ChatGPT are becoming increasingly popular.In this chat, we discuss what that means for brands specifically. Tune in. ⏰ Timestamps 00:00 - Introduction 00:30 - Why PR is Having a Moment 01:50 - Understanding Brand Signals and Mentions 03:16 - International Perspective on PR Trends 04:05 - Defining Branding, Brand Awareness, and Brand Building 06:28 - The Role of PR in Brand Building 08:21 - Google and Brand Signals 10:30 - Impact of AI and LLMs on PR 15:01 - Relevance and Sentiment in PR 20:37 - Strategies for Building Brand Signals 27:10 - Measuring Success in Digital PR 30:55 - Future-Proofing PR Strategies 34:37 - Conclusion 💻 Check out the full post: https://www.buzzstream.com/blog/digital-pr-ai-podcast/ 🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠⁠ 🌎 Follow us on X / ⁠@buzzstream⁠ ✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠

    36 min.
  7. The Shocking State of Digital News with John Shehata

    17. JUL.

    The Shocking State of Digital News with John Shehata

    In this episode of the BuzzStream Podcast, host Vince Nero sits down with John Shehata, CEO and founder of NewzDash, to discuss the evolving digital news landscape. They examine the impact of AI on news publishing, SEO, and audience development, as well as the importance of brand loyalty and diversification in the current media landscape. They also provide actionable insights for PR professionals and discuss how tools like NewzDash can help optimize visibility on search and news platforms. Join the conversation for a deep dive into the future of digital news and strategies to navigate these changes effectively. ⏰ Time stamps 00:00 - Introduction 00:54 - Overview of News Dash 02:11 - The Changing Media Landscape 04:11 - Impact of AI on News Industry 07:35 - Big Brands vs. Small Brands in SEO 15:41 - Building Brand Loyalty 23:34 - Trends in US Media 26:03 - PR Pitches to News Publishers 28:30 - Conclusion 💻 Check out the full post: https://www.buzzstream.com/blog/digital-news-podcast/ 🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠ ⁠ 🌎 Follow us on X / ⁠@buzzstream ⁠✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠

    31 min.
  8. SEO Isn't Dead, It's Just Changing with Cyrus Shepard

    9. JUL.

    SEO Isn't Dead, It's Just Changing with Cyrus Shepard

    In this episode of the BuzzStream podcast, host Vince Nero is joined by Cyrus Shepard, founder of SEO agency, Zyppy SEO. They discuss the evolving landscape of SEO, addressing changes in link-building strategies, the importance of brand and reputation, and how traditional SEO practices fit into the modern digital marketing world. Cyrus also shares insights from his experience as a Google quality rater and offers advice on building authoritative content and effective link strategies. Whether you're a seasoned marketer or new to SEO, this episode provides valuable perspectives and actionable tips. Tune in for a deep dive into the current state and future of SEO. Timestamps: 00:00 Introduction 01:00 Cyrus's Background in SEO 02:45 Changes in Link Building and Ranking 05:30 Impact of Google's Helpful Content Update 09:25 The State of Affiliate Sites 13:00 The Importance of Brand and Reputation in SEO 17:40 Effective Anchor Text Strategies 21:13 Off-Page Reputation Management 24:40 Quality Rater Insights on E-E-A-T 29:15 Addressing Negative Reputation 32:10 Role of Unlinked Mentions 35:55 SEO and the Age of AI 41:00 Final Thoughts and Future of SEO 💻 Check out the full post: https://www.buzzstream.com/blog/seo-isnt-dead-podcast/ 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/

    32 min.
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Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

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