I Love Mortgage Brokering I Love Mortgage Brokering

In this short 10 minute podcast series, Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover:
If they don’t commit, you don’t submit;
Do the lender’s job for them;
Always drive the bus.
Follow me on Instagram (instagram.com/scottpeckford/) or find out more about what we are doing at BRX (whybrx.com).
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
In this episode of the 10-Minute Tactical podcast, we will talk about the tactics that industry leaders use to consistently outperform the competition. I will show this mindset shift can revolutionize your funding rate and dissect the reasons why top brokers fund more mortgages than others, and the critical importance of working with fully committed clients. We'll explore how to proactively engage with lenders to make their jobs easier and boost your chances of file approval.
 
Key talking points from this episode:
Prioritize clients who are ready to proceed and willing to undergo a credit check and provide all necessary documents.
Emulate the practice of requiring complete documentation before underwriting
The needs of lenders and be proactive in facilitating their work to increase chances of approval.
Following established processes preserves mortgage approval integrity and success.
Ensuring successful outcomes by sticking to best practices
Sticking to best practices ensures success and builds a strong reputation.

Today, we're joined by David Krichmar who is an LO based out of Houston Texas, who sends 1.2 million emails a month.
He is also the creator of the Mortgage Nugget, a 3x per weekly email for Mortgage Professionals with 40,000 subscribers.
 
In this episode, we will cover: 
How to come up with ideas for email; 
Why he sends emails to his list 3 to 5 times a week; 
How to combine your email with your social media; 
And How he segments his list
To connect with Dave Krichmar, you can check him out on:Instagram 
Mortgage Nuggets 
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
For more tips and tactics, follow me on Instagram: (@scottpeckford) I Love Mortgage Brokering
Find out more about what Scott is doing at BRX Mortgage
 
We’re going to dive deep today in the world of email marketing for mortgage professionals with Dave Krichmar as he shares his high frequency email strategies that defy conventional wisdom. Discover how Dave’s consistent and targeted approach, with over a million emails sent monthly, leads to impressive client engagement and business growth. Tune in for actionable insights on content curation, personal branding and the use of platforms like Active Campaign to enhance your mortgage marketing campaigns.
 
Key talking points from this episode:
Traditional views on email frequency by sending over a million emails monthly to realtors and clients.
The need for mortgage professionals to choose topics wisely, suggesting sources like mortgage related articles or personal success stories.
Advising not to fret over unsubscribes but to concentrate on the subscribers who remain interested.
Dave’s journey in personal branding, positioning himself as “Dave Your Mortgage Guy” and stresses the significance of establishing oneself as an expert.
Technical aspects of email marketing, such as the limitations of certain CRM platforms and the need for robust systems like Active Campaign.
Making consistent calls, sending emails and nurturing an email list from scratch to achieve sustainable business growth over time.

In this episode, I'm going to share one of the mistakes I frequently observe brokers making when they aim to scale but find themselves unable to do so.
Because I didn't do this before, I once made a $6k mistake that cost me the client and the realtor.
This episode is a part of our customer journey training at BRX. I wanted to share it with you because I believe it's relevant to anyone serious about scaling their business.
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
For more tips and tactics, follow me on Instagram: @scottpeckford 
I Love Mortgage Brokering: ilovemortgagebrokering.com 
Find out more about what Scott is doing at BRX Mortgage: whybrx.com
 
Today, we will learn the transformative power of checklists in the mortgage industry and discover how this simple tool can prevent costly mistakes and replicate the consistent success of businesses like Starbucks. Explore the crucial role checklists play in high-stakes industries such as healthcare and aviation, and how to apply these lessons to elevate your mortgage business. Whether you're looking to scale your operations or refine your service, this episode provides the strategies to ensure your brokerage thrives with excellence.
 
Key talking points from this episode:
How simple tools like checklists can help mortgage brokers scale their business while maintaining high service standards.
The parallels between the mortgage industry and other high-stakes fields like healthcare and aviation.
The concept of the "Starbucks secret," which is the ability to deliver a consistent and replicable service through structured processes.
Seeking out those solutions, learning from others, and share insights through platforms like Instagram
 

In this episode Linden and I talk about…
A script he used to get renewals from FB contacts even (Keep in mind he is only 23!!)
How he called 300 contacts on his phone over a 2 week period
How he leveraged voice memos and videos to get more out of networking events
Linden Crain is a new mortgage broker and city councilor based out of the Windsor Ontario area. In his first 12 months . He is a top 20% broker in all of DLC in his first 12 months he funded 35 loans in his first year.
To Follow Linden on Instagram (instagram.com/supermortgagecrain/) Check out Linden’s Podcast Coffee With Crainer (coffeewithcrainer.podbean.com/)
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: (finmo.ca/ilmb)
For more tips and tactics, Instagram: Instagram (@scottpeckford) I Love Mortgage Brokering: (ilovemortgagebrokering.com) Find out more about what Scott is doing at BRX Mortgage: (whybrx.com)
Join me as I sit down with the incredible Linden Crain, a 23-year-old mortgage broker phenom and city councilor, who's already ranking in the top 20% at DLC. Linden talked about the grit behind his rise, from the hustle of 300 calls in two weeks to his personalized follow-up tactics that keep him top-of-mind among clients.  If you're looking to scale your business or just need some inspiration to revamp your networking skills, this is the episode for you.
 
Key talking points from this episode:
Unique social media strategies to engage with clients and revolutionize industry renewals.
Methods for building a professional network, securing renewals and business scaling.
Practical advice on personalizing communication with clients.
How to combine innovation with traditional business development.
Leveraging educational content on social media for business growth.

In this short 10-minute podcast series, Scott some of the lessons learned from hiring help for your mortgage business.
He will cover:
3 different strategies you can use and their pros and cons;
The #1 method I see nearly every top producer use (And it’s not what most people do);
The biggest mistake brokers make when hiring part time help
If you are needing to hire or are thinking about hiring I recommend you go back and listen to Episode 544 where I share the replacement ladder and I break down who to hire in what order.
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
For more tips and tactics, Instagram: Instagram (@scottpeckford) I Love Mortgage Brokering: ilovemortgagebrokering.com Find out more about what Scott is doing at BRX Mortgage: whybrx.com
I explore the effective hiring strategies for mortgage and real estate assistants in this short 10-minute podcast, where insights and real-life examples from onboarding over a hundred assistants will serve as a guide on how to scale business efficiently. 
 
Key talking points from this episode:
The importance of hiring mortgage or real estate assistants at the right time.
Benefits of sharing an assistant between brokers or agents as a cost-effective and time-efficient hiring strategy.
Advantages of hiring part-time assistants, including flexibility and the ability to delegate a wider range of tasks beyond file management.
Testing of technical skills to ensure that the assistant can perform at the expected level.
Long-term employment of assistants is often a sign of a successful and stable business.

Don’t know what to say when making calls? Most people struggle because they don’t know what to talk about.
In this episode Paula shares:
3 Different openings to use when calling your past clients
The best questions to ask to build rapport with a new realtor
A very clever trick to increase the number of debt consolidation loans
Paula Nisrchl is the head coach for the Guild Mortgage Elevate program and Scotsmens guide ranked LO based out of Vancouver, Washington.
To connect with Paula Nirschl you can check out the links below: Elevate Coaching Program | Guild Mortgage (guildmortgage.com/about-us/elevate-coaching-program/)
Switch to Guild | Guild Mortgage Career Opportunities (guildmortgage.com/switchtoguild/)
LinkedIn (linkedin.com/in/paula-nirschl-robb-wa-mlo-383396-1a279839/)
Instagram (instagram.com/your_loan_coaches/)
Facebook (facebook.com/mortgagepartners)
 
Follow Scott on social media!
For more tactics and tips follow Scott on Instagram
I Love Mortgage Brokering.
Find out more about what Scott is doing at BRX Mortgage.
Join me as I talk with Paula Nirschl, a Vancouver, Washington-based Scotsman Guide Rank Loan Officer and chief coach for the Guild Mortgage Elevate Program. Find out how her experience coaching basketball helped her become a remarkable cold caller in the mortgage industry. Through role-playing and real-world scenarios, we go deeply into the nuances of cold calling methods, creating an entertaining discussion.
 
Key talking points from this episode:
Building relationships and focusing on how one can provide value to others, rather than showcasing expertise
Asking open-ended questions and being genuinely curious about the person you're interacting with.
Active listening and genuine curiosity about others' interests, family, business, or background fosters a sense of value and care.
Adapting to changes in technology and consumer behavior in the mortgage industry.
Viewing oneself as a prospector first and foremost, regardless of the industry.