Letting Go Of Legacy with Cynthia Hollen

Our special guest, Cynthia Hollen, brings over 20 years of experience in retail to talk about the importance of merging online and offline shopping experiences.

• Why are retail leaders so unwilling to innovate? Should brick-and-mortar traditionalists be fearing their digitally native counterparts? Is mall-based shopping on its way out?
• We ask these questions and more of our special guest, Cynthia Hollen, CEO of Omnitail Strategies. Cynthia has over 20 years of experience working with the world’s top retailers, brands, and wholesalers, and has launched several successful companies herself, including one of the first eCommerce consultancies. In this podcast, she walks us through the challenges and many benefits associated with achieving “omnitailing” (a term she coined).