8 episodes
Marketing That Actually Works Growth Marketing Institute
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- Business
The most effective marketing is not marketing. It’s growth marketing. Yet most businesses and organizations don’t do growth marketing. They do “ordinary” marketing. Which produces ordinary results. Growth marketing is a different way — a better way — for businesses and organizations of all kinds and sizes to dramatically perform better, grow faster, and take advantage of other lucrative benefits.
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How to Systematically Acquire and Retain Customers, at Scale
Learn why and how to build what we call a "strategic marketing funnel."
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How to Think About Marketing in 2024
Marketing is a battle of attention, not a battle of products and services.
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How to Increase Customer Loyalty, Advocacy, and Lifetime Value at Scale
"Content experiences" are the single-greatest way to increase customer loyalty, advocacy, and lifetime value at scale.
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How to Most Successfully Communicate With Prospective and Existing Customers
Use this marketing strategy to maximize the perceived value (what prospective and existing customers are willing to pay) for your business or organization's product or service.
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Win your customers' trust and confidence with these two types of stories.
Every business or organization should have two types of stories: an origin story and a conversion story.
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How to Increase What People Are Willing to Pay for Your Product or Service
Implement this marketing strategy to help customers better understand your value and make it more relevant to them, while putting competitors at a disadvantage (or making them irrelevant).