Selling AV — rAVe [Publications]

rAVe [Publications]
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Selling AV — rAVe [Publications]

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. Listen to this short 5 minute podcast as Mark gives you pointers on the art of making the sale in the Audio Visual industry!

  1. 02.12.2019

    Selling AV — Episode 104: Enough With About Us

    This week I’m in flooding social media with a rant in a common way everyone starts their presentations. Click play to hear why you should never start a meeting with your “About Us” slide.

    5 min.

  2. 13.11.2019

    Selling AV — Episode 103: Don’t be Over Prepared

    Big meetings can be nerve-wracking, and it’s tempting to plan your responses down to the letter. This week I talk about the difference between being prepared and being scripted.

    3 min.

  3. 08.10.2019

    Selling AV — Episode 102: The Bouncy Ball

    Sometimes we need to leave tech speak behind and adopt analogies that everyone can understand. Today I offer a fun way to talk about audio.

    3 min.

  4. 28.09.2019

    Selling AV — Episode 101: Responsiveness

    Seeing that this episode is 101, I thought I’d go back to basics. Responsiveness is the stone in your sling that will help defeat Goliath.

    3 min.

  5. 23.08.2019

    Selling AV — Episode 100: Connection

    When meeting with a client, not all roads have to lead back to your product or service. In this episode, I talk about how connection may be a more realistic and valuable goal for your meeting than a PO.

    5 min.

  6. 31.07.2019

    Selling AV — Episode 99: Failure to Communicate

    AV is an industry built around communication, but often times we fail to communicate or even understand our true value proposition. Listen to this episode to find out what we should be communicating to our clients.

    5 min.

  7. 09.07.2019

    Selling AV — Episode 98: Taking A Step Back

    This week’s Selling AV comes from a post I did on Linked In stating that I no longer want to have technology conversations. How do you have deeper conversations? Take a step back.

    5 min.

  8. 28.06.2019

    Selling AV — Episode 97: Selling Impact

    A major reason industries get commoditized is that they fall into selling products. This week I talk about asking a single question that helps you sell impact instead, which is something worth paying for.

    4 min.
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Om

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. Listen to this short 5 minute podcast as Mark gives you pointers on the art of making the sale in the Audio Visual industry!

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