Tech, Innovation & Society - The Creative Process: Technology, AI, Software, Future, Economy, Science, Engineering & Robotics The Creative Process

“We and all living beings thrive by being actors in the planet’s regeneration, a civilizational goal that should commence and never cease. We practiced degeneration as a species and it brought us to the threshold of an unimaginable crisis. To reverse global warming, we need to reverse global degeneration.”

Can we really end the climate crisis in one generation? What kind of bold collective action, technologies, and nature-based solutions would it take to do it?

Paul Hawken is a renowned environmentalist, entrepreneur, author, and activist committed to sustainability and transforming the business-environment relationship. A leading voice in the environmental movement, he has founded successful eco-friendly businesses, authored influential works on commerce and ecology, and advised global leaders on economic and environmental policies. As the founder of Project Regeneration and Project Drawdown, Paul leads efforts to identify and model solutions to reverse global warming, showcasing actionable strategies. His pioneering work in corporate ecological reform continues to shape a sustainable future. He is the author of eight books, including Regeneration: Ending the Climate Crisis in One Generation.

“So, New York City will ultimately build a seawall that it estimates will cost somewhere in the order of 120 billion dollars. And, you know, the fact is that many cities in the United States will not be able to afford that, especially smaller ones and especially southern ones.
A part of planning for this needs to include thinking about managed retreat from highly vulnerable areas. The tax base of that community that supports schools undermines the real estate market and the value of property, and it can lead to a spiral of economic decline that can be really dangerous for the people who remain. This can really hollow out a community and that's an enormous challenge to deal with, but one way to deal with it is to try to keep the resources and infrastructure in a community proportional to the population that's utilizing it and to maintain some energy and prosperity and vitality. So, I think a lot of places in the United States need to plan to get smaller, which is really the antithesis of the American philosophy of growth and economic growth.
If you want to keep your community intact, you could move together, or you could move to a place where your neighbors have also moved or something like that. That's the kind of new idea that is being batted around that can help keep communities coherent.”

An estimated one in two people will experience degrading environmental conditions this century and will be faced with the difficult question of whether to leave their homes. Will you be among those who migrate in response to climate change? If so, where will you go?

“There’s a lot of greenwashing that's going on these days. It is great marketing. And that was really the reason why I wrote this book. I had started to see the patterns. You can start to tell them the companies that are genuinely doing it versus the companies that are just talking about it. So that was one indicator, you know, a company that would send out a press release about their goals and what they anticipated to do in the next 5 to 10 years was very different from companies who had said, you know what, this is what we've achieved. Regenerative started coming into the lexicon, the term in 2017, 2018. And regenerative means to regenerate, means to bring life into something. To sustain means to keep the status quo. And regenerative looks at things from a very holistic lens. You know, it's like if you're going to run a regenerative farm, it's all the different components of the farm and the ecosystem ideally come within the ecosystem.”

What is regenerative business? How can we create a business mindset that addresses social, economic and environmental issues?
Esha Chhabra has written for national and international publications over the last 15 years, focusing on global development, the environment, and the intersection of business and impact. Her work has been featured in The New York Times, The Economist, The Guardian, and other publications. She is the author of Working to Restore: Harnessing the Power of Business to Heal the Earth.