The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Dave Gerhardt
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The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Dave Gerhardt (Founder of Exit Five, former CMO) chats with top marketing leaders and CMOs. Join 5,000+ members in our private community at exitfive.com.

  1. 1 DAY AGO

    How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping

    #255 Leadership | In this episode, Dave is joined by Kelly Hopping, CMO of Demandbase, a B2B company known for pioneering account-based marketing. Kelly leads a 70+ person marketing org that spans brand, demand gen, product marketing, events, and SDRs, and she shares exactly how she structures and operates that team to drive results. Dave and Kelly cover: How to design and run a full-funnel marketing team that includes SDRs, content, field, and brand, and keep them aligned on pipelineThe annual planning strategy Kelly uses to balance short-term targets with long-term positioning (including what changes quarter to quarter)How her team is using AI right now and what she’s doing personally to stay sharp as the pace of change acceleratesWhether you're a first-time CMO or just trying to scale your B2B marketing engine, this one is packed with insights from someone who’s operating at a high level. Timestamps (00:00) - – Intro (03:08) - – What Demandbase actually does (05:08) - – How the Demandbase marketing team is structured (07:38) - – Who owns what: brand, content, demand, SDRs (10:08) - – Account-based marketing + broad demand gen (12:38) - – What a CMO actually does at this stage (15:08) - – Kelly’s early CMO learning curve (18:08) - – Planning your first 90 days as a CMO (20:08) - – Balancing pipeline today vs. positioning for tomorrow (22:38) - – What changed between a bad Q4 and strong Q1 (27:19) - – How Kelly thinks about yearly pipeline pacing (30:19) - – Staying relevant in a fast-moving MarTech world (32:49) - – Why marketers need to work like product teams (36:19) - – “I am the ICP”: Why product marketing works better (37:49) - – Kelly’s #1 job as CMO: Make sales love marketing (40:19) - – Becoming a peer to product and revenue leaders (42:49) - – Best-performing channel right now: in-person events (44:19) - – Brand, attribution, and pipeline are all connected (45:49) - – How Kelly’s team is using AI today (47:19) - – The future of marketing roles in an AI-powered world (49:49) - – Why she’s still learning new AI tools herself (52:19) - – Why AI is fun again for marketers (53:19) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    51 min

  2. 5 DAYS AGO

    How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising

    #254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way. Dave and Kira discuss: How to align marketing and sales through co-creation to ensure your sales team uses the content you createThe value of a strong messaging framework and how it drives consistency in B2B marketingWhy you need to time your product launches and ensure that marketing resonates with both your team and the market at the right momentTimestamps (00:00) - - Intro to Kira (06:02) - - Kira’s Career Journey From Sales Enablement to Product Marketing (09:16) - - Challenges of Building Community / Getting Connected with Exit Five (15:32) - - How To Get Sales To Use Content from Marketing (18:07) - - How to Align Marketing and Sales Teams (25:24) - - Effective Messaging and Having a Core Company Narrative (30:32) - - Why You Should Identify What Differentiates Your Business (34:15) - - How To Create Strong Brand Positioning (37:00) - - Why You Need To Have A Clear Vision And Strong Point of View in Marketing (38:44) - - “The Risk Of Insult Is The Price Of Clarity” Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    44 min

  3. 9 JUN

    Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams

    #253 Lifecycle Marketing | In this episode, we’re joined by two expert lifecycle marketers: Charlotte Hardin, Lifecycle Marketing Manager at Rebuy Engine, and Naomi West, Senior Product Manager at Customer.io. Charlotte and Naomi bring years of hands-on experience running email, onboarding, and retention programs inside B2B SaaS companies. They break down how B2B teams can use lifecycle marketing to drive more revenue, boost product engagement, and strengthen customer relationships, without needing a massive team. Charlotte and Naomi cover: How top B2B teams build high-performing welcome sequences, and why they’re constantly worth revisitingThe role of experimentation and how to prioritize AB tests that deliver learnings (even with small audiences)Strategic ways to keep users engaged post-onboarding, including behavior-based triggers and surprise-and-delight momentsTimestamps (00:00) - – Intro (02:38) - – Meet Charlotte and Naomi (04:23) - – How they define lifecycle marketing (06:08) - – What they’ve changed their minds about recently (09:18) - – Plain text vs. designed emails (11:08) - – Their frameworks for experimentation (13:38) - – How to test in low-volume environments (15:58) - – Common mistakes in A/B testing (17:08) - – What a day in lifecycle marketing looks like (19:18) - – How they (actually) use AI in their workflows (23:08) - – Building a reporting foundation for lifecycle (27:19) - – Naomi’s example of measuring aha moments (29:19) - – Quick definitions of lifecycle marketing (30:49) - – Tips for writing lifecycle campaigns that actually matter (31:19) - – Favorite lifecycle campaigns they’ve run (33:19) - – Why revamping welcome flows is always worth it (35:19) - - Frameworks they use for building new flows (38:19) - – What to do *after* onboarding ends (39:49) - – Using behavior-based triggers and milestones (41:49) - – Surprise and delight moments in B2B (43:19) - – Creating assets with a lean team (46:19) - – Systems and templates that save time (48:19) - – Navigating multi-year sales cycles with lifecycle content (51:19) - – Why benchmarks are often misleading (53:19) - – Final advice: audit often, talk to your team, and keep learning (55:19) - – Wrap-up and where to find Naomi and Charlotte Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    54 min

  4. 5 JUN

    Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)

    #252 Category Creation | Dave is joined by Josh Lowman, Founder and Creative Director of Gold Front, a category design studio that’s worked with brands like Uber, Notion, and Qualtrics. Josh is a leading voice in strategic brand positioning and category creation. He’s spent over a decade helping high-growth B2B companies define what makes them irreplaceable in crowded markets. Dave and Josh cover: Why most category creation efforts fail (and what to do instead)The four real paths to category leadership: create, transform, niche, or go soloHow B2B marketers can align product, brand, and messaging around a single strategy to stand out and scaleWhether you're launching a new product or repositioning an existing one, this episode is a masterclass in strategic clarity. Timestamps (00:00) - – Intro (02:38) - – Josh’s backstory and founding Gold Front (05:53) - – How Gold Front became a category design studio (08:08) - – What “category creation” really means (11:23) - – Why being irreplaceable is the real goal (14:28) - – The four paths to category leadership (18:13) - – Why Drift didn’t succeed in creating a true category (22:08) - – Clay and Notion as category-of-one examples (24:58) - – Marketing vs. actual customer perception (29:34) - – Can Exit Five be more than the “Dave Gerhardt community”? (32:29) - – How to scale brand DNA beyond the founder (35:19) - – Defining Exit Five’s ethos as a company (37:39) - – Strategy as a company-wide unifier (40:29) - – Advice for CMOs on driving strategy with CEOs (43:04) - – Why strategy is always the root cause (44:34) - – Vibe marketing and the rise of right-brain thinking (47:19) - – Josh’s mental health journey and long-term therapy (50:49) - – LinkedIn, self-worth, and staying grounded (53:19) - – Weightlifting, discipline, and mental clarity (56:19) - – Daily habits that improve mindset (59:34) - – What 30 days of silent meditation does to your brain (01:04:19) - – Final thoughts on presence, self-work, and leadership Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    1h 1m

  5. 2 JUN

    B2B Website Optimization: Real Examples and Live Feedback

    #251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark. This panel brings deep experience in conversion rate optimization, UX strategy, and messaging clarity, sharing practical tips and live feedback from real B2B websites submitted by Exit Five members. Danielle, Guy, Talia, and Scott cover: The #1 mistake B2B marketers make on their homepage and how to fix it with customer-driven messagingSmart ways to test and optimize (even if you don’t have high traffic)How to write CTAs that meet buyers where they are in the journey (and get more clicks)Whether you’re planning a homepage redesign or just want to tighten your headline and CTA copy, this session will help you make smarter website decisions grounded in expert feedback and real examples. Timestamps (00:00) - – Intro (02:08) - – Meet the expert panel (04:48) - – The biggest homepage mistake (07:28) - – What customers *really* want (08:08) - – The CTA copy test (09:18) - – Why A/B testing isn’t always right (11:58) - – Personalization you can actually use (14:08) - – What’s a “good” conversion rate? (17:28) - – CTA clarity vs. creativity (21:08) - – Why messaging must come first (23:08) - – How to do helpful personalization (30:29) - – Emotional drivers in B2B (32:29) - – Live teardown #1: ContactMonkey (39:09) - – Visuals, CTAs, and clarity (44:29) - – Live teardown #2: StreamTech (49:49) - – Outdated visuals and lost messaging (53:24) - – Chatbots: thoughtful vs. disruptive (54:39) - – Live teardown #3: CallTrackingMetrics (57:19) - – Final ratings + wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    1h 2m

  6. 29 MAY

    6 Steps to Building a Customer Insights Program with Shoshana Kordova

    #250 Customer Insights | Matt sits down with Shoshana Kordova, a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consultancy, Peel Product Marketing. Shoshana recently launched a customer insights playbook for the PMM Jetpack, equipping marketers with tools and templates to run more effective customer interviews. Matt and Shoshana cover: Why a customer insights program is more than “just talking to customers” and how to turn interviews into a repeatable system that drives messaging, positioning, and case studiesHow to collaborate across teams (especially with CS and product) to get buy-in and avoid stepping on toesThe most common mistakes B2B marketers make with interviews and how to get the kind of insights you can actually useWhether you're a product marketer, content strategist, or leading a GTM team, this episode is packed with actionable takeaways to build messaging that resonates. Timestamps (00:00) - – Intro (02:13) - – Meet Shoshana: From Journalism to Product Marketing (03:23) - – What Is “Customer-Infused Messaging”? (05:08) - – Why Customer Insights Beat Surface-Level Deliverables (07:08) - – How to Work with CS and Sales Without Stepping on Toes (10:08) - – Navigating Competing Priorities Across Teams (12:28) - – Selling the Value of Customer Interviews Internally (16:28) - – The 6 Steps to Building a Customer Insights Program (18:23) - – Step 1: Aligning Goals with Stakeholders (20:03) - – Step 2: Building a Customer Interview Pipeline (22:08) - – Step 3: Keeping Stakeholders in the Loop (Hint: Use Slack) (27:34) - – Step 4: How to Run a Great Customer Interview (33:04) - – Focus on Problems, Not Just the Product (35:39) - – Uncovering Real ROI with Better Follow-Ups (36:49) - – Step 5: Documenting What Actually Matters (39:09) - – How to Organize Insights into a Shared Database (41:59) - – Step 6: Putting Insights to Work (Case Studies, Messaging, ICPs) (44:19) - – Should You Hire an External Interviewer? (46:34) - – What’s a Realistic Interview Cadence? (48:04) - – Other Places to Find Customer Insights (When Interviews Aren’t Possible) (49:39) - – Final Tips: Mining G2 Reviews, Webinars, and Internal Teams (50:53) - – Wrap-Up and Where to Find Shoshana Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    54 min

  7. 26 MAY

    Cold Email: Lessons from Real Outbound Campaigns in 2025

    #249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don’t ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound at fast-growing B2B companies and helping clients do the same. Danielle and the crew cover: The biggest reasons cold emails flop and what great ones do differentlyHow to use personalization, targeting, and timing to get replies (not unsubscribes)The right way to blend automation and human touch in your outbound strategyIt’s an inside look at how marketers and founders approach outbound messaging, across strategy, execution, and scale. Timestamps (00:00) - — Intro and guest lineup (03:38) - — Why most cold emails fall flat (05:38) - — Common copy mistakes: too much “I,” not enough “you” (07:08) - — The automation vs. personalization debate (09:23) - — When *not* to send a cold email (11:38) - — What targeting gets wrong (and how to fix it) (13:38) - — Teardown #1: Robotics email with 0% replies (15:53) - — Subject line issues, tone, and CTA feedback (18:08) - — Teardown #2: CRM campaign with profanity (19:53) - — Why this email screams “marketing,” not “outbound” (23:19) - — Teardown #3: Direct debit email repurposed from a nurture (25:49) - — Why HTML-heavy emails kill deliverability (27:34) - — Teardown #4: Founder-led cold email from Breakout (29:49) - — What worked: relevance, format, and intent (32:19) - — Teardown #5: Cybersecurity email to bank execs (34:19) - — Final takeaways on relevance, timing, and strategy Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    50 min

  8. 22 MAY

    The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei

    #248 Marketing Strategy | Dave sits down with Jaleh Rezaei, founder and CEO of Mutiny, the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marketing expertise from her time building go-to-market teams at VMware, Gusto, and now Mutiny. She’s on a mission to help marketers ditch the spammy, scaled playbooks of the past and refocus on what really drives pipeline today: buyer experience.  Dave and Jaleh cover: Why the current use of AI is making marketing worse and how to use it to build better buying experiences insteadWhat marketers get wrong about speed (hint: it’s not about doing more, it’s about doing what matters)The principles of simplifying your go-to-market strategy to cut through noise and align your team around real revenue resultsMarketing is changing fast, but the teams who win will be the ones who prioritize real buyer experiences, move with speed, and stay aligned on what actually drives revenue. Jaleh breaks down how to make that shift before your strategy gets left behind. Timestamps (00:00) - – Intro (02:18) - – Why AI Is Backfiring in B2B (04:53) - – Outbound Is Broken (Here’s the Data) (07:13) - – What Buyers Actually Want (09:38) - – Gimmicks Don’t Scale (11:08) - – How to Build Marketing That Lasts (12:33) - – Why Marketing Is Harder Today (14:08) - – AI Efficiency vs. Buyer Experience (15:38) - – The Right Way to Prioritize Speed (18:34) - – Strategy First, Then Speed (20:24) - – How to Test Big Ideas Fast (22:39) - – Borrowing the YC Mindset (24:19) - – What Good Brand Marketing Looks Like (26:34) - – Best Brand Play: A Children’s Book? (28:19) - – What CEOs Really Want From Marketing (29:59) - – Simplifying Your Marketing Strategy (32:29) - – The Truth About Sales-Marketing Alignment (34:19) - – Common Execution Gaps That Hurt Revenue Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    38 min
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Dave Gerhardt (Founder of Exit Five, former CMO) chats with top marketing leaders and CMOs. Join 5,000+ members in our private community at exitfive.com.

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