The Industrial Talk Podcast with Scott MacKenzie The Industrial Talk Podcast with Scott MacKenzie

Industrial Talk is onsite at Xcelerate 24 and talking to Lee Morgan, Sr. Global Product Marketing Manager with Fluke Reliability about "Vertically integrated asset management solution that leverages vibration AI".

Scott MacKenzie and Lee Morgan discussed the potential of advanced predictive maintenance solutions for industrial assets, highlighting the importance of real-time data and the ability to provide predictive maintenance. Speaker 3 provided insights into Fluke's role in providing solutions for asset management, reliability, and vibration monitoring, emphasizing the scalability and flexibility of the new X5 platform.

Action Items
[ ] Connect existing Fluke Reliability customers to Azima services.
[ ] Customers interested in Azima should contact Lee Morgan via LinkedIn.
[ ] Promote the Xcelerate 2025 user conference for asset management and reliability professionals.
Outline
Fluke Reliability's Azima platform and its capabilities in providing vibration monitoring insights.
Lee Morgan, is a senior global product marketing manager at Fluke Reliability.
He oversees the Fluke reliability portfolio, including Azima and Proof Technic, and email asset management software.
Lee explains that x5 is more scalable and flexible than x4, with added insight from Zima platform.
Azima platform provides trillions of data points, making vibration analysts 3-5 times more efficient than others.
Predictive maintenance platform for industrial machinery, highlighting its capabilities and potential applications.
Lee explains how the platform provides peace of mind by predicting failures months in advance and offering real-time data insights.
The platform's wireless sensors operate on a self-healing mesh network, ensuring reliable data collection even in challenging environments.
Lee: "We've got trillions of data points and over 50 machine types in our library."
Lee: "We've enabled software transfer from MTC to Azima for Azima watchman services."
Predictive maintenance platform for asset management.
Fluke's Azima system provides predictive maintenance for customers.
Lee discusses global maintenance, reliability, and asset management solutions.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

LEE MORGAN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/lee-morgan-fluke/

Company LinkedIn: https://www.linkedin.com/company/fluke-reliability/

Company Website: https://reliability.fluke.com/

Industrial Talk is onsite at DistribuTECH and talking to Miguel Morales, Commercial IoT Lead with Software AG and Ty Roberts, Vice President of Marketing with Itron, Inc. about "Grid Edge - How utilities will manager their distributed energy assets.". Here are some of the key takeaways from our conversation:

The conversation centered around the importance of collaboration and innovation in the utility industry, particularly in managing distributed assets and leveraging software platforms like Cumulocity. Speakers emphasized the complexity of grid edge technology and the need for leaders to guide the charge towards a more sustainable and efficient future. They also discussed the importance of utilities managing energy demand and infrastructure with smart devices, reducing investments in poles and wires, and changing their relationship with consumers from energy providers to partners in the energy transition.

Action Items
[ ] Itron and Software AG will continue collaborating to more quickly connect diverse devices and bring data together
[ ] Interested parties can contact Miguel at miguel.morales@softwareag.com or Ty at ty.roberts@itron.com for more information
Outline
Grid edge technology and its impact on utilities.
Miguel Morales is the commercial lead at cumulocity, IoT part of software. AG.
Morales has experience in IoT, including Azure IoT and industrial IoT practice at a fortune 250 industrial startup.
Miguel shares their admiration for Itron and experiences working with them.
Ty discusses the focus on grid edge technology and utilities managing distributed assets.
Utilizing data to manage energy consumption and infrastructure.
Miguel: Consumers want more control over energy consumption, but may lack awareness of available solutions.
Scott MacKenzie: Utilities face challenge of providing visibility into diverse range of devices for efficient energy management.
Ty: Utilities need to reduce investments in poles and wires by leveraging smart devices and control.
Miguel: Cities also need capex for visibility and load management to deliver reliability.
Miguel: Utilities can leverage standard cellular network for data collection without additional investment.
Ty: Targeted approaches with utilities to mitigate local problems, starting with specific areas of concern.
Utilities' role in energy transition, collaboration, and consumer education.
Collaboration necessary for secure, reliable power distribution.
Utilities must change relationship with customers by providing proactive insights and value.
Incentivizing consumers to contribute to solving energy problems through positive reinforcement and collaboration between software companies and utilities.
Miguel suggests utilities need to incentivize users with positive reinforcement, such as celebrating small wins or saving turtles.
Scott MacKenzie agrees, noting that leaders in the utility industry must take the first step towards incentivizing users in a more engaging way.
Scott MacKenzie: Collaboration with Software AG for faster data connection and insights.
Utilities are being matched with partners for end-to-end solutions, including Itron and Software AG.
Utilizing software to streamline grid edge operations.
Miguel compares software development to cooking, using meal kits as an analogy.
Ty is optimistic about the show's impact, citing increased customer interest in utilities changing their priorities.
Miguel and Ty discuss grid edge technology in utilities with expertise and enthusiasm.
If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MIGUEL MORALES' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/moralesamiguel/

Industrial Talk is onsite at OMG, Q1 Meeting and talking to Brian Schmidt, Technical Fellow and Chief Engineer with Northrop Grumman about "Digital Twin in the Defense and Aerospace Industry".

Brian Schmidt and Scott MacKenzie discussed the potential of digital twin technology in various industries, highlighting its benefits, challenges, and the importance of collaboration to overcome them. They emphasized the need for trustworthiness and security in digital twins, as well as their potential to optimize operations and improve efficiency. Brian shared his experience as a new co-chair of the aerospace and defense working group within the Digital Twin Consortium, while Scott provided insights and questions to further explore the topic.

Action Items
[ ] Produce a white paper from the Aerospace and Defense working group.
[ ] Make the Excel spreadsheet version of the periodic table artifact available from the Digital Twin Consortium.
[ ] Reach out to Brian Schmidt via LinkedIn for more information.
Outline
Digital twin technology and its applications in the aerospace and defense industry.
Brian Schmidt shares his background and experiences at Northrop Grumman.
Brian leads aerospace and defense working group, meets biweekly with industry colleagues.
Digital twins, data, and cyber security challenges in various industries.
Brian highlights the importance of digital twins in making informed decisions and iterating on ideas through simulations.
Brian: Industry still in early stages of leveraging digital twin capabilities.
Brian: Collaboration in working groups crucial to overcome challenges.
Brian: Digital twins require data, interoperability, and cyber security to be effective.
Brian: Trustworthiness and security are paramount for digital twins in aerospace and defense.
Digital twins and their potential to optimize manufacturing processes.
Scott MacKenzie and Brian discuss the benefits of digital twins in manufacturing, including efficiency and cost savings.
The digital twin consortium is creating a periodic table of sorts to organize and connect people working on similar projects.
Members of the consortium are regularly meeting in person and virtually to share ideas and produce white papers.
Brian is passionate about digital twin technology and collaboration.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BRIAN SCHMIDT'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/brian-schmidt-5195b58/

Company LinkedIn: https://www.linkedin.com/company/northrop-grumman-corporation/

Company Website: https://www.northropgrumman.com/

Industrial Talk is onsite at PowerGen and talking to John Dutcher, Director Regional Sales with DEUTZ Corporation about "Power Generation Rental Market and Solutions".

John Dutcher and Scott MacKenzie discussed the latest trends and innovations in engine manufacturing, equipment rental, and asset management for the industrial sector. They highlighted the growing demand for multiple fuel sources, battery electric technology, and refurbishment of old machinery, and emphasized the importance of staying up-to-date with market demands and adapting to new regulations. Both speakers agreed that rental is a prime driver for the industry and that collaboration and innovation are crucial for addressing challenges ahead.

Action Items
[ ] None explicitly mentioned. The meeting was an informational interview to discuss John's background and DEUTZ AG's products and strategies in the evolving industrial equipment market.
Outline
Industrial innovation and market changes with an engine manufacturer.
John Dutcher has 32 years of experience in the industry, mostly in sales.
John enjoys his work and finds it fun, coming from a service background.
John discusses company's engine manufacturing, including multi-fuel options and foray into battery electric space.
John predicts diesel production will change with synthetic or natural alternatives, while small machinery will transition to batteries.
Rental industry market trends and challenges.
John highlights rental industry's significant impact on equipment manufacturing and service parts market.
Maintenance and repair of rental assets pose workforce challenge for companies, requiring technicians to travel and handle tasks in the field.
John explains how their company's unique distribution strategy sets them apart from competitors.
John: Long-term rental business model may not be sustainable due to changing market dynamics and customer preferences.
Collaboration with trusted companies can help smooth out operational challenges and ensure continued revenue streams.
Retrofitting old machinery for extended use.
Refurbishment businesses are prevalent, upgrading old machinery with new technology.
John Dutcher provides contact information and discusses industrial collaboration.
If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JOHN DUTCHER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/john-dutcher-a884519/

Company LinkedIn: https://www.linkedin.com/company/deutz-corporation/

Company Website: https://www.deutzusa.com/home

Industrial Talk is onsite at IoT Solutions World Congress and talking to Erik Brunnefreef, Space and IoT Data Business Builder with Deutsche Telekom about "Seamless Connectivity Coverage between Cellular and Satellites".

Scott MacKenzie and Erik Brunnekreef discussed satellite connectivity for IoT devices, emphasizing resilient connectivity in remote areas. Erik Brunnekreef joined the conversation, highlighting the future of satellite communications and the need for seamless connectivity between cellular and satellite technologies. The speakers stressed the importance of making satellite communications more accessible and user-friendly while addressing concerns about efficiency and cost-effectiveness.

Action Items
[ ] Provide Erik's contact details on LinkedIn for people to connect with him about the satellite connectivity solution.
[ ] Schedule another conversation from the IoT Solutions World Congress event to continue the discussion.
Outline
Satellite and cellular connectivity for critical infrastructure and safety.
Erik from T Mobile discusses marriage between cellular and satellite technology.
Speakers discuss changes in conference conversations over the past 5-6 years.
Speaker Erik discussed his company's unique product, a converged satellite and cellular product for secure connectivity in critical infrastructure, operations, and businesses.
Speaker Erik highlighted the importance of satellite connectivity in addressing critical life, money, and national safety issues, citing examples of recent floods in various countries.
Satellite connectivity for IoT devices, with a focus on Germany and Europe.
Telecom's satellite connect product provides resilient connectivity for IoT devices in remote locations.
Erik explains how their company provides uninterrupted data flow for flood monitoring and management using cellular and satellite technology.
Erik discusses partnerships with satellite companies to provide global connectivity.
Seamless satellite and cellular connectivity for IoT solutions.
Scott MacKenzie and Erik discuss the future of satellite communications, including making it more accessible and user-friendly.
They emphasize the importance of simplicity and ease of use, as well as reducing waste and costs.
Erik discusses seamless connectivity between cellular and satellite technology.
Contact information for Erik will be available on industrial talk platform.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ERIK BRUNNEKREEF'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/erikbrunnekreef/

Company LinkedIn: https://www.linkedin.com/company/tech-business-builders/

Company Website: https://www.t-mobile.com/

Industrial Talk is onsite at OMG, Q1 Meeting and talking to David McKee, DTC Ambassador with Digital Twin Consortium about "Data - Your digital journey must start with trustworthy data".

Scott MacKenzie and David McKee discussed the importance of disrupting traditional business models for sustainability, emphasizing the need for companies to adopt sustainable practices not just for environmental reasons but also for societal impact. They highlighted the potential of digital technologies to drive sustainability in various sectors, including healthcare, construction, and energy. Later, Speaker 2 and Scott MacKenzie discussed the importance of sustainable digital twins and data management, emphasizing the need for responsible compute, energy, power, and storage, as well as the potential of digital twin technology to revolutionize the way complexes are managed and maintained.

Action Items
[ ] Demonstrate the cross-functional use case project at the Transform conference in June 2022.
[ ] Continue iterating on requirements and challenges with end users and vendors involved in the cross-functional use case project.
[ ] Deploy the cloud implementation of the cross-functional use case project and have end users like White Rose Park utilizing it.
Outline
Industry trends and innovations with a focus on exiting a company and starting another.
David McKee is a problem solver and innovator discussed on the podcast.
David reflects on their entrepreneurial journey, exiting a company and accidentally starting another.
Sustainable business growth and digital transformation.
David discusses counterpoint technologies, a company focused on sustainability and growth.
David highlights the importance of slowing down and assessing customer needs to ensure long-term success.
David highlights the importance of basics in digital transformation, focusing on highly regulated sectors like healthcare and construction.
Digital twins, sustainability, and platform architecture.
David discusses the importance of sustainability in digital twin technology, mentioning the need for responsible compute, energy, power, and storage.
David and Scott MacKenzie discuss the concept of sustainable digital twins, including the need for a light touch but regulated and assured platform.
David describes the Digital Consortium's work in developing a capabilities and technologies working group, which has identified common capabilities across various use cases.
The consortium has published two outputs: a capabilities periodic table and a platform stack architecture framework, which provide a foundation for accelerating through the initial stage of requirements.
David: Digital twin building blocks include IT system, computing, networking, storage, and models/simulation.
David: Periodic table and architecture framework provide a quick way to identify needed capabilities.
Using digital twins for operational resilience in various industries.
Speaker discusses cross-functional use case for digital twin technology to improve resilience in the face of unexpected events.
David highlights the diverse range of participants in a consortium spanning three continents, including a university, hospital, and businesses.
Digital twin technology for businesses, including data integration and synchronization.
David discusses how a digital twin system is being developed for a hospital, including viral dispersion monitoring and data visualization.
Members from various companies are collaborating on the project, including software engineers and those from other fields, to create a full digital twin system within 6-9 months.
David: Digital twin brings data to life, makes it actionable (0:23:34)
Digital twin is a virtual representation of a real-world entity or process (0:24:00)
Using digital twins to optimize business operations.
David emphasizes the importance of starting with a solid data landscape and returning value quickly.
David and Scott MacKenzie discuss the