The SEO Rant Podcast, hosted by Mordy Oberstein (Semrush's Head of Communications), gives its guests control of the mic so that they can share their deepest SEO thoughts without any inhibitions!
Hear what search marketers of all backgrounds are saying about SEO both as a craft and as an industry. By giving each guest full rein the SEO Rant gives you the opportunity to get deep into how SEO experts feel and think about what does and does not work for ranking sites on the web!
Why Curated Content Is The Future of Content [Episode #44]
Yuriy Yarovy joins the podcast to shamelessly promote his Twitter curation tool, Dewey, but also to share his thoughts on the role of curated content:
* Why content today demands curation
* The role of trust in the content curation process
* The future of content and where curation may or may not fit in
Why Curated Content Is the Hottest Thing Since Sliced Bread: Episode Synopsis
When it comes to understanding the value of curated content, Yuriy Yarovoy knows a thing or two. He's the founder of Dewey, a Chrome extension that lets you save tweets and categorize them in folders (as opposed to Twitter Bookmarks which is just a heap of unorganized mess).
His idea was that what you bookmark on Twitter says a lot about you. If you're an expert in whatever field others might be interested in what you bookmark. Being able to organize your bookmarks into folders, etc. is a way of curating content. Meaning, instead of you having to scour Twitter for content, just have a look at what your favorite personalities are saving via Dewey.
This speaks to a larger problem, the over-abundance of content. Anyone who's anyone is spitting out all sorts of content these days and most of it is utter crap. That means you need to spend way too much time sifting through content in order to separate out what's good and what's... not.
To combat this, curated content has taken off. This is the age of the newsletter. Why spend so much time reading all sorts of content from all sorts of sites when only 5% of it is decent? Why not subscribe to a newsletter where content is expertly picked for you? (Which is why I subscribe to the SEOFOMO newsletter and why you should too. Do it now.)
The point is, as the barrage of content continues, people will need a way to sift through it all without spending a ton of time doing so. Being someone who can do this for people, being someone who curates content, has a lot of potential in such an ecosystem.
If you're someone who people trust, who people would rely on to have you pick the content they consume for them... then you might want to seriously consider putting out some form of curated content!
Building Topical Authority From the Bottom Up [Episode #43]
Georgios Chasiotis joins the SEO Rant Podcast to talk about how to good SEO means building topical authority from the bottom up.
How to build your site's authority methodically
The difference between topical coverage and topical identity
How to use site identity & authority to move into more competitive areas on the SERP.
Building Authority by Association with Small Libraries:
Google works by associations. It understands that a site is associated with a given topic or set of topics. When thinking about your content from an SEO perspective it pays to start thinking about it in a far more targeted way. Think of your site as containing small libraries of very focused content that's clearly identifiable. By clearly identifiable we mean that it's clear that the topics are a focus of the site. This stands in contradistinction to casting a wide net with your content in the hopes of bringing in a large amount of content. Aside from targeted content being more valuable, you can't establish yourself as an authority in that manner. By creating small and concentrated libraries of focused content you're showing Google you comprehensively cover a topic. Meaning, you're showing Google you are an authority on the topic. In turn, when relevant keywords are entered into the search engine Google considers you relevant at the topical level.
This means you want to start targeting the small terms that show a refined understanding of the topic area. This allows you to grow into more competitive subtopics as Google already understands that you're a relevant authority. By building authority at the topic level from the bottom up you give your site a chance, ultimately, to compete in more competitive spaces.
What Makes Search Console So Useful For SEO [Episode #42]
Olga Zerzeczna joins the SEO Rant to discuss the central role that Search Console takes in doing SEO:
* What makes Search Console unique
* The data found inside of Search Console
* When to move to a third-party tool
When it comes to SEO tools and data Google's Search Console is foundational. It's fundamentally different than anything else out there. While third-party tools are great and essential for a heap of SEO tasks Search Console holds a special place in the hearts of SEOs.
In this episode, Olga and I discuss what makes Search Console so special and when you should move to a third-party tool.
How To Create Your SEO Career Path [Episode #41]
Christina LeVasseur joins the SEO Rant Podcast to discuss what it means to create your own path and identity in SEO.
* How to create a unique SEO career
* Why self-reflection and awareness is critical to creating a unique SEO career trajectory
* The stress of evaluating and reevaluating your SEO career choices
SEO is in more demand than ever and accordingly, there are more SEOs than ever. Standing out from the crowd and having a unique persona within the industry can give your career a boost. Instead of giving you a set of top-level and relatively meaningless tips on how to create a unique SEO career path... we're diving deep into the mindset that helps foster an upwards career trajectory.
Learning SEO By Standing on the Shoulders of Giants [Episode #40]
Darwin Santos joins the SEO Rant Podcast to talk about SEO knowledge and what he calls "standing on the shoulders of giants":
* The impact of individual SEOs on the career paths of new search marketers
* Why remembering we all learned SEO from someone else is vital
* Realizing SEO knowledge is a give and take scenario
We all take things for granted. Such is life. This is why every once in a while it's important to get some perspective. There are certain things in the world of SEO that are givens. There are certain ideas and practices that are no-brainers at this point. But if we stop and think for a second we'll quickly realize that these things are only obvious because of the ingenuity and hard work of other SEOs. And while we might have our own novel ideas, they're very often built on the foundation of someone else's ingenuity.
In this episode, Darwin and I talk about the continual building of SEO knowledge and the appreciation of those who made this possible for us.
How People Are Changing The Way They Search on Google [Episode #39]
Garrett Sussman joins the SEO Rant Podcast to discuss what does and will impact the way people search on Google:
* How educating the next generation about Google will impact the search results
* The role of evolving technology on search behavior
* How user need and demand for personalization might change Search behavior
The way people search on Google impacts everything. Users changing the way they consume content and search for information forces search engines to show different results on the SERP. Yet, not much time is spent talking about what impacts the way people utilize search engines and how and why people change their search behavior.
Which is why Garrett and Mordy talked exactly about that!