What If? So What?

Perficient, Inc.
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  • EVERY TWO WEEKS
What If? So What?

What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Principal and Digital Strategist, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”

  1. 9 OCT

    What If MarTech Isn’t Just for Marketers? An Interview With HubSpot’s Scott Brinker

    Send us a textIn this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketing technology (MarTech). They discuss how the definition of MarTech is expanding alongside the changing role of marketers, from customer acquisition to retention. Scott delves into the complexities of technology consolidation, the rise of customer data platforms, and the challenge of digit...

    29 min

  2. 25 SEPT

    What if Your Job Isn’t Done Until the Customer’s Job Is Done? An Interview With Sunbelt's Ron Gaines

    Send us a text | In this episode, Ron Gaines, senior manager of marketing technology and analytics at Sunbelt Rentals, joins the show to discuss the evolving landscape of equipment rentals and the critical role digital transformation plays in it. Ron shares insights into how Sunbelt Rentals is adapting to meet changing customer expectations, the importance of value communication, and the challenges of integrating digital tools with traditional sales tactics. He also offers valuable...

    20 min

  3. 11 SEPT

    What if You Had 10 Seconds to Figure Out Your Customer Journey? An Interview with AMA's Todd Unger

    Send us a text In this episode of the What If, So What podcast, Jim Hertzfeld speaks with Todd Unger, Chief Experience Officer of the American Medical Association and author of "The 10-Second Customer Journey." The conversation uncovered valuable insights on customer experience (CX) and its impact on business growth. Unger emphasized the importance of adapting to the rapid pace of customer decision-making in today's digital landscape and highlighted the need for organizations to uni...

    28 min

  4. 14 AUG

    What if Your Mobile Provider Could Predict When Your Car Would Break Down? An Interview With Kevin Colletti

    Send us a textIn this episode, Jim Hertzfeld explores the convergence of the communications, media, and technology (CMT) industries with guest Kevin Colletti from Perficient. Jim and Kevin discuss how digital transformation is reshaping these industries, from bundled consumer services to the impact of 5G and IoT on businesses. Kevin offers practical advice for companies navigating this rapidly evolving landscape, providing listeners with a glimpse into the future of digital connectivity and i...

    22 min

  5. 31 JUL

    What if Your Assembly Line Was Replaced by Lines of Code? An interview with Kevin Espinosa

    Send us a textIn this episode of “What If? So What?,” Jim chats with digital strategist Kevin Espinosa about the evolving landscape of manufacturing. Drawing from his diverse career experience, Kevin discusses major challenges facing the industry today, including supply chain issues, inflation, and labor shortages, while highlighting the transformative potential of connected products and the IoT. The conversation emphasizes the importance of customer-centric strategies, clear corporate goals,...

    25 min

  6. 17 JUL

    What if Semiconductors Were Gone For Just One Day? An Interview With Carolyn Henry of Intel

    Send us a textIn this compelling episode, host Jim Hertzfeld welcomes Carolyn Henry, vice president and general manager of Americas regional marketing at Intel. Together, they explore the pivotal role of semiconductors in the digital age and their fundamental impact on various industries and everyday life. Carolyn provides an in-depth look at Intel's groundbreaking work in AI and edge computing and reveals how these technologies are set to transform the future.The conversation takes an inspir...

    26 min

  7. 3 JUL

    What if You Didn’t Need People To Make Your Technology Work? An Interview With Bradie Speller

    Send us a textIn this episode of "What If? So What?" Jim Hertzfeld sits down with Bradie Speller, a seasoned expert in the intersection of technology and organizational behavior, to dive deep into the concept of socio-technical systems. Bradie, who has a rich tech history going back to the early days of personal computing, discusses the evolution of technology from bulky mainframes to the sleek devices we use today. He emphasizes the crucial role of training and development in leveraging tech...

    24 min

  8. 19 JUN

    What If Intuition Built Your Website? An Interview With Neelima Sharma of Lowe's

    Send us a textIn this episode of "What If? So What?" Jim talks with Neelima Sharma, the Senior Vice President of Ecommerce, Digital, and Technology at Lowe’s. They discuss the challenges and successes of transforming the retail industry through digital innovation. Neelima highlights the importance of teamwork, trust, and a customer-centric approach in driving the company's growth. And also emphasizes the significance of personalization and building long-term relationships with customers, espe...

    28 min
See All (57)

About

What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Principal and Digital Strategist, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”

Information

  • Creator
    Perficient, Inc.
  • Years Active
    2020 - 2024
  • Episodes
    57
  • Rating
    Clean
  • Copyright
    © 2024 What If? So What?
  • Show Website
    What If? So What?

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