#751: The Secrets to Realistic Recurring Revenue with Stu McLaren

Learn membership expert Stu McLaren’s proven strategies for creating predictable recurring revenue that gives you the confidence to grow your business! 

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In this episode, we discuss: 

• (1:11) The story behind how Stu became the go-to membership expert 
• (9:49) Why less membership content actually creates better results (and how to break free from the “content hamster wheel”!)
• (12:42) The three green-light indicators that prove you’re in the perfect market for a membership 
• (16:20) Six powerful reasons people join memberships 
• (21:34) My favorite strategies for keeping members engaged and progressing 
• (25:24) The biggest mistakes to avoid when starting your membership (including the one that I made!) 
• (31:00) How established entrepreneurs can add a membership without sacrificing their premium offerings 
• (36:49) Proof that recurring revenue gives you the freedom to experiment and grow your business with confidence 

This conversation will completely transform how you think about memberships and the invaluable impact they can have on both your business and life 一 don’t miss it! 

Memberships Mentioned in the Episode

The Twisterhood Membership

Simply Skilled Teaching

EB Academics 

Glitterbombers Memberships   

Autism Little Learners 

P'zazz Art Studio Memberships

Beauty Content Studio 

Follow Stu 

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instagram.com/stumclaren 

membership.io

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Online Marketing Made Easy podcast

instagram.com/amyporterfield

amyporterfield.com

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