Can Marketing Save the Planet?

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Podcast de Can Marketing Save the Planet?

Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.

  1. HACE 6 H

    Episode 89: ‘A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group.

    Continuing with our Sustainable Leadership mini-series, in this second episode we’re joined by the brilliant Jon Miller, author and Partner at Brunswick Group, leading their Sustainable Business Practice. We wanted to catch up with Jon to talk about a subject which led him to co-author the book, The Activist Leader. Join us as we dive into the activist mindset and how anyone can becoman activist leader, something business and the world needs right now. Jon shares five key archetype activist leaders, what they are and how they show up – something all our listeners can explore and find out which Activist Leader archetype you are. Jon states that “there is more than one leader in an organisation and having the spirit of activism is what creates you as a leader, and that is the animating force of leadership – the definition of leadership.” Leadership isn’t just for the c-suite, when it comes to people and planet, we can all (and should) be leaders. The need for more than one activist leader and connecting them is fundamental to progress and change, Jon talks about “pockets of activism” which can be found all around organisations, and how input from these activist leaders is critical to commercial imperatives and enabling the long-term sustainability of a business. Every organisation needs to be asking, “what are the consequences of not doing this?” We could have talked to Jon for hours, he shares so much of his experience as well as giving great examples of brands, leaders and action. Tune in and have a notepad and pen ready! Join us on this episode as we talk to Jon about: How organisations are inextricably part of the big issues, and how they can be part of the solutions too. The five key archetype activist leaders – which one are you? How to find your activist leaders. The role of marketing and the need for strategic rigour and creative courage. ·How Marketers are bad at marketing themselves. Learning how to think ‘systems’ in order to drive progress. How Marketers can change the conversation. For more, follow and connect with Jon on LinkedIn - https://www.linkedin.com/in/jonmillerxx/ Visit The Activist Leader website for more info on finding out about his book and the 5 archetypes. Open for Business - The initiative supporing LGBTQ rights Another great episode in our Sustainable Leadership mini-series. More to come. Stay tuned. And if you love the podcast, do share with colleagues, peers and friends. ________________________________________________________________________________ About us… We help Marketers save the planet. 🌍 Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission. Get in touch to chat. You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

    44 min

  2. 12 SEPT

    Episode 88: ‘Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever

    It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge humanity has ever faced (and nope, we’re not being overly dramatic). Sustainable leadership is about making a positive impact, contributing to society and the environment and, driving long-term performance for business. Sustainable leadership is a big role and a role which is open to everyone, something you’ll discover as we go through this 4-part series. To kick things off, we’re joined by Karen Hamilton, former Global VP for Sustainability at Unilever. Karen spent over 30 years at Unilever and worked alongside Paul Polman who believed, “sustainability can be part of the way that we fix the business”. Karen played a key part in driving the organisation to ‘make sustainable living commonplace’, deliver the the Unilever “Sustainable Living Plan” – a 10 year plan with 50 time-bound targets. Karen shares how this was the start of the journey to change the organisation. Throughout this episode, Karen generously shares her wealth of knowledge and experience, talks about the different approaches she took, how sustainability was cascaded through such an enormous network of people and gives some great practical examples. Join us on this episode as we talk to Karen about: Karen’s role and journey at Unilever How to mobilise and engage a global network of employees and suppliers Why transparency is so important when it comes to communicating your sustainability agenda The role of ambition when it comes to sustainability Why we all need a leadership mindset The role of marketing in driving sustainability For more, follow and connect with Karen on LinkedIn - https://www.linkedin.com/in/karen-hamilton-a1393a27/ A great first episode in our Sustainable Leadership mini-series. More to come. Stay tuned. And if you love the podcast, do share with colleagues, peers and friends. ________________________________________________________________________________ About us… We help Marketers save the planet. 🌍 Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission. Get in touch to chat. You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

    43 min

  3. 29 AGO

    Episode 87: Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet

    In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy Jones from The GoodNet, the ethical intelligence company, focusing on helping ethical brands and products grow. The Goodnet firmly believe that advertising can do good in the world and, we agree with and support their mission! Ollie and Guy shared their journey since last coming on the podcast a couple of years ago, sharing what is happening in the media space. They introduced us to GoodIQ, their intelligence tool which measures sustainability metrics. They share their advice on what brands, agencies and Marketers need to be considering when it comes to making ethical media choices which not only support their organisations sustainable agendas, but help their audiences lead better, more sustainable lives. Join us on this episode as we talk to Ollie and Guy about: Ethical media, sustainability and advertising GoodIQ, their media planning and measurement tool Being more sustainable with your marketing spend and how to measure the results Upcoming regulations and how they are driving focus and conversations Whether ads are driving more awareness and sustainable behaviour in line with changing market needs? For more information about The Goodnet and GoodIQ - visit https://wearethegoodnet.com/ And to connect with them on LinkedIn - Ollie Deane and Guy Jones A great final episode in our greening your marketing channels mini-series. We did cover a few more areas in our latest book too - so you can always pick up a copy for more practical solutions. ________________________________________________________________________________ You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

    35 min

  4. 15 AGO

    Episode 86: Can ‘Events’ be Sustainable? with Matilde Riley, Sustainability Consultant at From Now

    “When it comes to including sustainability in events - we’re finding the focus on sustainability is increasingly part of the client brief.” As we continue with our greening your marketing activity mini-series, we wanted to turn our attention to events. Events can be fun, they allow us to learn and connect, but they also come with a considerable footprint and impact, mainly from travel, food and that infamous swag. However, the events landscape is evolving and sustainability is an increasingly growing focal point. We met up with Matilda Riley, an expert in sustainable events. Matilda talks openly and frankly about all the different areas that events impact and how there are sustainable alternatives and choices for pretty much every element when it comes to planning and running an event. Matilda tells us that she now sees sustainability on the majority (approx. 90%) of all briefs coming in from clients, which is a big and positive step change. Sharing so many ideas, solutions and ways you can make your event not only more sustainable but, more creative, engaging and successful, you won’t want to miss out. Join us on this episode as we talk to Matilda about: What you need to consider when planning and running an event How sustainability is now included on the majority of briefs How events are part of your scope 3 emissions so need to be part of your standards How to be proactive and not reactive Getting creative and doing things differently in a way that brings new life to your events for your organisation and, your audience. For more information about ECO3 and From Now - visit https://from-now.com/ And to connect with Matilde via LinkedIn - she’s here Another great episode… and still more to follow in this greening your marketing channels mini-series - so stay tuned. ________________________________________________________________________________ You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

    32 min

  5. 1 AGO

    Episode 85: Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs

    “There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the easiest things you can do is move your hosting.” Welcome back to the second part in our mini-series on ‘greening your marketing activities’ and this episode we explored smarter, greener websites with Sepas Seraj, Founder of Pixeled Eggs. With the amount of activity that takes place online today purpose-driven digital is a must, and it’s not difficult, in fact, it’s super efficient, usable and can dramatically improve your organisations’ performance - (giving it a ‘digital edge’ as Sepas refers to it) - whilst simultaneously supporting your sustainability agendas now and into the future.  There is a staggering amount of waste when it comes to websites and many of them are woefully inefficient, yet we can start to make changes immediately, improving performance and reducing negative impact. Sepas shares tools, resources and practical advice in abundance, we can’t recommend this episode enough. Join us on this episode as we talk to Sepas about: The impact of digital Understanding the opportunities to optimise your website Green hosting, videos, images, page weights and variable fonts Ways you can make your website greener, more efficient and improve its performance The need for more conversations between design teams, developers, Marketers and sustainability teams Sustainability driving improved performance time and time again Best practice, tools and resources For more information about Pixeled Eggs - visit https://www.pixeledeggs.com/ And to connect with Sepas via LinkedIn - he’s here https://www.linkedin.com/in/sepasseraj/ Another great episode… and still more to follow in this greening your marketing channels mini-series - so stay tuned. ________________________________________________________________________________ You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

    33 min

  6. 22 JUL

    Episode 84: Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend

    Have you ever considered the carbon footprint of your email activity?  Welcome to the first in our ‘greening your marketing activity’ mini-series!  Did you know that your digital activity has a carbon footprint? Are you aware that there are better choices you can make which mean your marketing activity is greener and more sustainable, without compromising on performance and quality? Well, that’s what we’ll be exploring in the next few episodes. Every organisation will have to commit to decarbonisation targets, regardless of sector or size. When writing our latest book, research identified that behind R&D, marketing has the largest proportion of organisational budget. Therefore, Marketers need to consider their marketing carbon footprint if they are to align with and support their organisations’ sustainability agendas. We wanted to kick this mini-series off with the second most used online channel in the world (after instant messaging) - email. Why, because we send a LOT of emails, over 300 BILLION emails a day and, as well as needing to develop better and more efficient and responsible practices when it comes to our email marketing activity, there is also the practicalities of the carbon footprint to consider. So, we spoke to James Gill, Founder of EcoSend a platform that delivers, ‘Better email campaigns. Fewer emissions.’ Join us on this episode as we talk to James about: The concept  of  digital  sustainability  and  how our online  activities  have  a  carbon  footprint. The importance of understanding your email activity and how you can improve it from both a performance and sustainability perspective. What goes on behind the email platforms you use. Improving your email behaviours and practices – professionally and personally. How to drive efficiencies. How EcoSend can make the platform switch as painless as possible. This episode is packed full of insights and practical information which will get your brains whirling, so dive in and get your notebooks ready. For more information about Ecosend - visit https://ecosend.io/ And to connect with James via LinkedIn - he’s here https://www.linkedin.com/in/jamesjgill/ Another great episode… enjoy. ________________________________________________________________________________ You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

    39 min

  7. 8 JUL

    Episode 83: The Ocean Begins in your Home, with Adam Parker, Re-Founder and CMO, OceanSaver

    Every other breath you take comes from the ocean … How much thought do you give to the products you use to clean your home? We recently took a metaphorical deep dive with Amanda Horn into her love of the ocean as part of World Ocean Day and Ocean Week (in Canada), and how important the ocean and water is to our lives. Following our chat with Amanda, we then we explored toxic free circularity with Paul Arellano Foulkes. In this episode, we continue the theme of caring for our oceans, speaking with Adam Parker over at OceanSaver, a brand on an incredible mission to “save Ocean life from the plastic pollution and harmful chemicals in 28 billion plastic cleaning products created every year.” OceanSaver make plastic-free, plant based cleaning products, and as customers, we can vouch for how good they are! Adam talks about the big picture, how the ocean itself is drowning from overfishing, plastic pollution and harmful chemicals. We discuss the need for solutions and products which do less / no harm and the need and role for us (Marketers), especially those working in the FMCG space, to think about the responsibilities we have and the stories we tell. Adam shares his experience, the approach they take at OceanSaver and the journey they are on to keep making ecofriendly cleaning products accessible, affordable and a no brainer choice for consumers. They also donate 1% of profit for ocean conversation! We love how innovative, creative and vibrant OceanSaver is, so be sure to tune in and, get them on your shopping list, you won’t be disappointed. Kind to wallet and the ocean - and very effective. Tune in to hear us talk with Adam about: How we need to reconnect people with the ocean and keep educating folks on how incredibly important it is to us How to make better product choices more accessible Working with the grain of human psychology and behaviour Letting people on auto pilot make more sustainable choices Showing that sustainable choices are affordable and that people are looking for them The critical role of retailers What Marketers can be doing to support the business case for change For more information about Oceansaver - visit https://www.ocean-saver.com View their latest, fun and informative ad - meet Gareth… and enjoy the sea shanty And to connect with Adam via LinkedIn - it’s here… Another great episode… enjoy. ________________________________________________________________________________ You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

    31 min

  8. 20 JUN

    Episode 82: Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting

    Degrowth equals greater profits – and big disruptions are coming… In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and not just circularity, but toxic free circularity. Paul shares his knowledge, insights and experience in a space which plays a significant role in sustainability, business and societal behaviours. Paul share with us how he got into the toxic free circularity space, and shares so many examples of organisations who are doing great things with circularity, and also how collaboration and partnerships are critical to building the business case and turning circularity into meaningful business solutions that can scale. We talked about the need for Marketers to get involved, to get to grips with and understand their product lifecycle assessments by spending time with their R&D teams, and as Paul says it, “sticking your hands in the compost”. A critical part that brings with it a wealth of stories. Paul also talks about degrowth and the fact that degrowth equals greater profits. Circularity drives efficiencies, greater loyalty, less waste and, there is also huge amounts of capital to be gained from waste. This episode left us feeling uplifted and full of motivation and confirmed, once again, why we are such big advocates for circularity. Join us on this episode as we talk to Paul about: The circular economy and toxic free circularity. The opportunities and the business case for circularity. Why Marketers should be spending time in R&D labs to truly understand their products The great work being done in circularity and why full product life cycle assessments are imperative for marketers to be part of. The need for more good stories to be shared. The future of sustainability and circularity and long-term planning. For more information about Paul’s work visit Circuthon Consulting. And follow his insights and great conversations via LinkedIn too. A great episode… enjoy. ________________________________________________________________________________ You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

    50 min
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Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.

Información

  • Creador
    canmarketingsavetheplanet
  • Años de actividad
    2021 - 2024
  • Episodios
    93
  • Clasificación
    Apto
  • Copyright
    © Copyright 2021 All rights reserved.
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    Can Marketing Save the Planet?

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