Profit Answer Man: Scaling with Profit First & Beyond

Rocky Lalvani

Hi, I'm the Profit Answer Man! The Profit Answer Man podcast is a weekly show hosted by Rocky Lalvani, a business coach and Certified Profit First Professional. In each episode, Rocky shares his expertise on how to scale profit and cash flow for 7-8 figure businesses. Episode 1 is the why, 2 - is Mike Michalowicz, and 3-13 are Rocky's take on each chapter in the book. The Profit Answer Man podcast is designed for small business owners, entrepreneurs, and anyone else looking to improve their financial management skills. Rocky covers a wide range of topics, including how to prioritize profit, manage cash flow, and grow your business. One of the things that sets the Profit Answer Man podcast apart is Rocky's engaging and entertaining style. He uses anecdotes, humor, and relatable examples to make the concepts he's discussing easy to understand and apply. If you're a small business owner looking for practical advice on how to improve your financial management and increase profitability, the Profit Answer Man podcast is definitely worth a listen. Whether you're just starting out or have been in business for a while, you'll find plenty of valuable insights and tips that can help you take your business to the next level. Sign up to be notified when the next cohort of the Profit First Experience Course is available! http://bit.do/profitblueprint More about making profitability simple: http://profitcomesfirst.com/ Profit Answer Man Facebook group: https://www.facebook.com/groups/496018144624882/ My podcast about living a richer more meaningful life: http://richersoul.com/ Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

  1. 5 HR AGO

    The Profit Pitfalls Most Business Owners Miss with Lisa Hennigar

    The Profit Pitfalls Most Business Owners Miss with Lisa Hennigar   Most business owners don’t lose profit because of one big mistake — it’s usually a thousand tiny leaks. From not knowing your why, to ignoring customer service, to failing to track the right numbers, the truth is this: profit slips away quietly while you’re busy working hard.   In this episode of Profit Answer Man, I sit down with Lisa Hennigar, Vice President of Franchise Development at ERA Group and a nationally recognized franchise strategist with over 22 years in the industry. Lisa has worked with everyone from household-name brands to emerging concepts, and she knows exactly where businesses get stuck — and how to turn things around.   In This Episode, You’ll Learn: Why your “why” matters more than you think — and how it fuels resilience, team buy-in, and long-term success. The danger of ignoring your P&L — why most owners don’t understand it, and what metrics you actually need to track. Scaling without losing profit — why growing too fast, or in the wrong way, can turn you into an employee of your own business. Customer service as a profit driver — how fast response times and the right client mix can outperform bigger competitors. The hidden costs that eat your margins — from bad leases to auto-renew contracts, to discounting that destroys profitability.   Key Takeaway: Profit doesn’t come from working harder — it comes from working smarter. That means knowing your numbers, understanding your why, and being intentional about both the clients you serve and the systems you build. As Lisa reminds us, “Doing simple is hard — but simple is where the money is.”   About Lisa Hennigar: Lisa Hennigar is a nationally recognized franchise growth strategist with over 22 years in the franchising industry. She currently serves as Vice President of Franchise Development at ERA Group, an executive cost intelligence consulting firm, where she has been instrumental in helping ERA achieve its highest ranking in 30 years in Entrepreneur Magazine and secure the #1 Global Franchise Brand designation.   Her expertise spans franchise recruitment, operations, and unit economics—bridging the gap between sales and ongoing franchisee success. She has worked with brands from iconic household names to emerging concepts, creating scalable growth strategies, improving validation, and streamlining onboarding.   Lisa is known as a true change agent, keeping culture, unit economics, and KPIs at the forefront of every transformation she leads—powered by grit, resilience, and a relentless work ethic.   Beyond corporate leadership, Lisa served as Chair of SCORE in Michigan, sat on the YMCA Board in Michigan where she helped drive donor fundraising, and was active in Toastmasters, contributing to membership growth.   Earning a Certified Franchise Executive, with the International Franchise Association in 2011, Lisa has also been instrumental in attracting top-tier executive talent into franchising and converting independent businesses into thriving franchise locations.   Links: LinkedIn: https://www.linkedin.com/in/lisahennigar/   Conclusion: Profit isn’t accidental — it’s the result of clarity, discipline, and intentional choices. As Lisa Hennigar reminds us, too many business owners ignore their why, overlook their numbers, or scale without strategy — and those blind spots quietly drain their wealth. The good news? Profit is always within reach when you track the right metrics, serve the right clients, and make simple, focused improvements.   Remember, your business should give you both time and money. If it’s not, it’s time to plug the leaks and reset your strategy.   #ProfitFirst #BusinessProfit #SmartScaling #EntrepreneurFinance #CashFlowFix #RevenueLeaks #BusinessClarity #OwnerPay   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page  Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

    39 min
  2. 9 SEPT

    Right People, Right Seats: The Hidden Profit Killer in Your Business with Pam Meissner

    Right People, Right Seats: The Hidden Profit Killer in Your Business with Pam Meissner   When profit is slipping, most businsess owners look to cut costs or push sales harder. But what if your biggest drain isn’t on the P&L at all—it’s in your people?   In this episode of Profit Answer Man, Pam Meissner—COO and CFO at CathCap—pulls back the curtain on why “right people, right seats” isn’t just an HR slogan. It’s one of the most powerful levers for profit growth that most companies ignore until it’s too late.   The Gap: Why Profit Leaks Hide in Your People: You can have a stellar product, growing sales, and tight cost controls—and still lose money. The reason? People issues that don’t show up as a neat line item on your P&L. Pam sees it all the time: companies hanging on to team members who no longer fit, tolerating culture-killers because they perform well in one area, or promoting loyal employees into roles they can’t succeed in.   The Four Quadrants Every Leader Needs to Know: Pam breaks down the four categories of employees, based on competency and alignment with core values: Stars – High performers who live your values. Puppies – Aligned with values but lack skill; worth investing in if trainable. Rats – Low competency, no values alignment; they have to go—fast. Gremlins – Highly competent but toxic to your culture; they hold you hostage and quietly drain profit. Ignoring the “rats” and “gremlins” doesn’t just hurt morale—it actively drives away your stars.   Why Core Values Aren’t Just a Poster on the Wall: Most companies have core values, but few hire, fire, and promote based on them. Pam’s advice: Define your values clearly. Interview with them in mind (AI tools like ChatGPT can help craft questions). Involve peers in hiring to assess fit. Hold quarterly conversations so performance and alignment are never a surprise.   The Real Cost of a Bad Hire: Replacing someone can cost multiple times their salary—especially if you use recruiters. But the hidden costs of keeping the wrong person are even higher: Lost productivity Star employee turnover Extra resources to “work around” problem employees Pam stresses: The cheapest solution is to hire right the first time—and act quickly when you don’t.   The Profit Plan: Align People, Process, and Purpose: To plug these hidden leaks: Audit your team using the four quadrants. Invest in “puppies” with clear timelines and training plans. Remove “rats” immediately and plan a strategic exit for “gremlins.” Keep your stars engaged and appreciated.   💡Bonus Listening: For a real-world example of how to build and keep an all-star team, check out Episode 141 with Emily Cole, co-founder of the Savannah Bananas. Her approach to hiring for culture fit will inspire you to rethink how you find your next great hire.   Key Takeaway: Profit isn’t just about cutting costs or selling more—it’s about aligning the right people in the right seats. When you protect your culture and your core values, profit follows.   Ready to uncover your hidden profit leaks? Let’s talk. Book a time at ProfitComesFirst.com  and start building a team that fuels—not drains—your bottom line.   About Pam Meissner: Pam Meissner is a powerhouse in the world of finance and leadership, with a career that spans CFO, COO, and CEO roles across industries. Known for her ability to drive business growth, she has helped companies scale while navigating the complexities of financial strategy and operations. Her expertise lies in turning numbers into narratives—helping business leaders make informed, confident decisions that fuel long-term success.   Beyond her financial acumen, Pam brings a global perspective to her work. She has lived and worked across multiple countries, experiences that shaped her leadership philosophy and reinforced the importance of adaptability and innovation.   Pam’s journey is also one of resilience. Recently widowed after 30 years of marriage, she continues to lead with strength and purpose. Her son, who has autism, recently graduated from college, and her daughter, a marathon runner, raises funds for autism research—both reflecting the family’s spirit of perseverance and impact.   When she’s not advising business leaders, Pam is an award-winning baker, avid reader, and self-taught fashion designer. Whether she’s strategizing financial turnarounds, perfecting the art of the cake, or learning a new skill, she brings the same passion, precision, and problem-solving mindset to everything she does.   Links: LinkedIn: https://www.linkedin.com/in/pam-meissner/ Website: https://cathcap.com/ Cathcap LinkedIn: https://www.linkedin.com/company/cathcap/    Conclusion: Profit isn’t just about financial spreadsheets—it’s about people. As Pam Meissner shared, the wrong person in the wrong seat can quietly drain resources, culture, and profit. The real path to sustainable growth is aligning your team with your core values, investing in potential where it exists, and having the courage to let go when it doesn’t.   Remember: profit follows people. When you get the right people in the right seats, you unlock not just financial performance, but a business that truly thrives.   Episode 141- Profit First Success with Savanah Bananas and Emily Cole- https://profitcomesfirst.com/ep-141-profit-first-success-with-the-savanah-bananas-and-emily-cole/   #ProfitFirst #BusinessClarity #ProfitLeaks #TeamPerformance #CultureFit #SmartScaling #OwnerPay #LeadershipMatters #BusinessGrowth #CoreValues   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page  Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

    46 min
  3. 2 SEPT

    Freedom by Design: How to Build a Profitable Business That Serves Your Life with Michael Walsh

    Freedom by Design: How to Build a Profitable Business That Serves Your Life with Michael Walsh   Most entrepreneurs start their journey with the dream of freedom—yet many quickly find themselves trapped by the very businesses they built. Revenue grows, responsibilities pile up, and the joy of entrepreneurship fades into overwhelm. In this Episode of the Profit Answer Man, I sat down with Michael Walsh, founder of the Walsh Business Growth Institute and author of Freedom by Design, to unpack how business owners can create companies that support—not suffocate—their lives. Michael has spent over 30 years guiding business owners through the predictable “danger zones” of growth. His message is clear: profit and freedom come when you design your business around your life, not the other way around.   Key Insights from Michael Walsh:  Business Must Serve Life, Not Just Profit. Too many owners chase revenue milestones—$1M, $5M, $10M—only to find bigger problems waiting at each stage. Michael warns: if profit is your only motivator, satisfaction will always elude you. The companies that thrive long-term are those designed to support the owner’s life and impact. Reflection: Is your business structured to fuel your life’s goals—or is your life revolving around your business? Growth Brings Predictable “Danger Zones”. Michael outlined the common revenue milestones where owners hit walls: $1M–$1.2M → the “zone of hell” where you’re too big for DIY systems but too small to afford enterprise solutions. $5M and $10M → structures and systems must evolve or growth stalls. $12M–$20M → the toughest chasm, where people complexity and outdated processes collide. Takeaway: Each new level requires reinventing systems, structures, and leadership—not just “working harder.” Systems Alone Don’t Scale—People Do. Rocky and Michael both love spreadsheets, but Michael cautions: numbers tell the story, but people drive the result. A well-designed business empowers its people to excel rather than constraining them with rigid systems. Reflection: Are your processes freeing your team to use their strengths—or boxing them in like cogs in a machine? Freedom Comes from Teamwork, Not Control. Michael stresses that leaders must shift from command-and-control to building intelligent ecosystems. True management is about helping people think, thrive, and work together. When teams are supported—not micromanaged—2+2 can equal 6. Question: How much time do you spend training people how to work together, not just what to do? The Future Belongs to the Creative Business Owner. AI is transforming the business landscape, but Michael warns that owners who outsource thinking to machines lose their edge. The next era isn’t the Information Age—it’s the Age of Creativity. Those who combine human insight with AI tools will thrive. Action Step: Don’t fear AI—learn to use it as a creative partner to free you up for high-value problem solving.   Key Takeaways:  Profit Alone Won’t Bring Fulfillment. Chasing revenue milestones without purpose leads to burnout. Businesses built around life goals—not just profit—create more satisfaction and sustainability. Growth Has Predictable “Danger Zones”. Each revenue milestone ($1M, $5M, $10M, $20M) comes with hidden challenges. Systems, structures, and leadership must evolve at every stage, or growth will stall. Systems Must Support People—Not Control Them. Processes should free your team to use their strengths, not box them in like cogs. Businesses thrive when systems empower people to excel. Freedom Comes Through Teams, Not Micromanagement. Leaders must shift from command-and-control to cultivating intelligent ecosystems. Strong teamwork multiplies results and creates freedom for owners. The Next Age is Creativity, Powered by AI. AI won’t replace entrepreneurs—but those who creatively combine human judgment with AI tools will have a massive advantage in the years ahead.   About Michael Walsh: Michael Walsh is the founder of the Walsh Business Growth Institute and author of Freedom by Design: The Business Owner’s Guide to Grow, Make an Impact, and Find Joy Again. For over 30 years, he has helped business owners in Canada, the U.S., and Europe scale profitably by aligning their companies with their life goals.   Links: Website: http://www.walshbusinessgrowth.com LinkedIn: https://www.linkedin.com/in/michael-walsh/   Conclusion: Freedom in business isn’t about hitting the next revenue milestone—it’s about designing a company that grows with you, supports your lifestyle, and empowers your team. Michael Walsh reminds us that profit follows purpose, systems must evolve with scale, and people—not spreadsheets—ultimately drive success. As the business landscape shifts into the age of creativity, those who align vision, systems, and people while leveraging tools like AI will unlock both profitability and freedom. Your business should give you life, not take it away. The choice to design it that way is yours.   Richer Soul Ep 440 The AI Driven Leader with Geoff Woods: https://richersoul.com/?s=Geoff+Woods   #ProfitFirst #BusinessGrowth #FinancialFreedom #SmartScaling #EntrepreneurLife #BusinessStrategy #LeadershipMatters #CashFlowFix #PurposeDrivenBusiness #CreativeEntrepreneur   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page  Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

    51 min
  4. 26 AUG

    Boost Sales Without Spending a Dime with Tracy Beavers

    Boost Sales Without Spending a Dime with Tracy Beavers   Why “More Sales” Isn’t Fixing Your Profit Problem (And What It’s Really Costing You) Ever wondered why your revenue is growing, but your bank account still feels empty? You’re not alone. Most business owners equate more sales with more profit, only to find themselves in the same cycle of financial stress. The truth? Sales without strategy create a dangerous illusion of success—and the hidden cost is your peace of mind, cash flow, and ultimately, your business’s survival.   The pain goes deeper: Financial Cost: Ballooning expenses, zero clarity on where money goes, and the constant scramble to cover payroll. Emotional Cost: Late-night anxiety, decision fatigue, and the nagging thought—“Why am I working so hard for so little?" This episode of The Profit Answer Man peels back the layers of that illusion and gives you actionable steps to stop chasing revenue and start building true profit stability.   In This Episode, You’ll Learn How To: Apply Profit First principles to regain control of your cash flow and eliminate money stress. Build a sales strategy that fuels profit instead of just increasing workload. Identify the hidden costs in your business model that erode margins—before they sink you. Create systems to move from hustle mode to sustainable, scalable growth. Protect your financial future with small, strategic changes that compound over time.   Key Takeaways: 3 Costly Blind Spots Stealing Your Profits Sales Obsession Over Profit Clarity – Chasing more revenue without analyzing margins creates cash flow chaos. Neglecting Simple Systems – Without processes, scaling multiplies inefficiencies (and headaches). No Financial Guardrails – Using your bank balance as a budget leads to feast-and-famine cycles.   Meet Our Guest: Tracy Beavers With over 20 years of award-winning sales and marketing experience, Tracy left the corporate world to help entrepreneurs build businesses they love—without sacrificing profitability. As the owner of three businesses, a business and sales coach, and a creator of the “Be a Confident Entrepreneur” program, Tracy understands the real struggles business owners face when trying to grow without losing their sanity (or their cash). She’s been featured on top business podcasts and is a regular contributor on major media outlets. Learn more at www.tracybeavers.com.   Links: Website: www.tracybeavers.com FB Business: https://www.facebook.com/tracybeaverscoaching FB Personal: https://www.facebook.com/tracy.l.beavers FB Group: https://www.facebook.com/groups/1029969944188688 LinkedIn: https://www.linkedin.com/in/tracy-beavers-b650449/ Pinterest: https://www.pinterest.com/TracyBeaversCoaching/_created/ Instagram: https://www.instagram.com/tracybeaverscoaching/ YouTube Channel:  https://www.youtube.com/channel/UCB8NNwKqXvwE0D9YokfMUvQ   Conclusion Profit doesn’t happen by accident—it happens by design. Chasing more sales without a plan for profitability is the fastest way to end up exhausted and broke, even when your revenue chart looks great. By embracing systems like Profit First, creating clear financial guardrails, and focusing on strategies that align sales with profit, you can build a business that actually supports your life instead of draining it. #ProfitFirst #CashFlow #SmallBusinessTips #BusinessGrowth #EntrepreneurMindset #ScalingUp #ProfitPlanning   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page  Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

    41 min
  5. 19 AUG

    Profitable But Worthless? How to Build a Business Buyers Actually Want with Justin Goodbread

    Profitable But Worthless? How to Build a Business Buyers Actually Want with Justin Goodbread   Why High Profit ≠ High Value—And How That Mistake Could Cost You Millions   Most business owners are chasing profit… But what if the very thing you’re chasing is keeping you trapped?   Imagine this: You’re running a “successful” business with strong margins and great income. You’re paying yourself well, your spouse is on payroll, and life feels comfortable.   Until the day you try to sell… and no one wants to buy.   This episode of Profit Answer Man reveals the dangerous trap most entrepreneurs fall into: confusing a profitable lifestyle business with a valuable one. Justin Goodbread—who scaled and sold multiple 7-, 8-, and 9-figure companies—breaks down the hard truth behind “ugly babies” (a.k.a. unsellable businesses) and how to turn yours into a cash-rich, investor-ready machine.   In This Episode, You’ll Learn: Why profit doesn’t always equal enterprise value (and what to focus on instead). The 8 core areas of a business that drive value (and where most owners get stuck). How to move from being the business to owning the business. The mindset shift that changed Justin’s net worth trajectory forever. Why laser focus, not more hustle, is the real multiplier.   Key Takeaways (AKA Profit-Killing Blind Spots): Mistake #1: Believing high profit = high exit value. Investors don’t buy income streams—they buy systems. Mistake #2: Staying at the center of everything. If your business wobbles when you step away, it’s not a business. It’s a job with a title. Mistake #3: Failing to define your ideal client. Serving everyone = attracting no one (and commoditizing your brilliance). Mistake #4: Reinventing the wheel. Frameworks like Profit First, EOS, and Justin’s value-growth model already exist—use them. Mistake #5: Not taking the hard vacation. If your team can’t survive six weeks without you, your valuation will reflect that.   Guest Bio: Justin Goodbread is a globally recognized business strategist, bestselling author, and founder of multiple ventures focused on helping service-based businesses maximize enterprise value. With 30+ years of entrepreneurial grit—including exits at the 7-, 8-, and 9-figure levels—Justin has worked with thousands of owners to turn profitable chaos into scalable, transferable wealth.   Whether he's simplifying complex business systems or calling out the lies owners tell themselves, Justin is known for his no-nonsense, deeply practical insights that get results. His bestselling book, Your Baby’s Ugly, challenges owners to look at their business through the eyes of a buyer—and transform it into an asset worth paying for.   Links: Websites: Official Website: https://www.justingoodbread.com/ Freedom Formula: https://www.masteringvaluegrowth.com/freedom-formula The Value Growth Academy: https://thevaluegrowthacademy.com/   Media Profile/Bio: Justin's Media Profile: https://podfol.io/profile/justin-goodbread   Social Media Channels:  LinkedIn: https://www.linkedin.com/in/justingoodbread/ Twitter: https://x.com/justingoodbread YouTube: https://www.youtube.com/@justingoodbread Instagram: https://www.instagram.com/justingoodbread/ Facebook: https://web.facebook.com/justingoodbread   Conclusion: Is Your Business Valuable—or Just Profitable? Profit is a great starting point… but it’s not the finish line. If your wealth is locked inside a business that can’t run without you, it’s time to ask the hard question:   👉 Would anyone pay top dollar for what you’ve built?   If you’re not sure—or if your gut says “probably not”—this episode is your wake-up call. Listen now and explore where your real profit leaks and blind spots might be.   🎧 Listen to the full episode and start building a business that can run, grow, and sell—without you.   #ProfitFirst #BusinessGrowth #CashFlowFix #SmartScaling #RevenueLeaks #ProfitClarity #OwnerPay #StrategicFinance   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page  Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

    48 min
  6. 12 AUG

    Why Most Marketing Fails—And How to Make Yours Finally Pay Off with Andrew Gregory

    Why Most Marketing Fails—And How to Make Yours Finally Pay Off with Andrew Gregory   Why Most Marketing Fails to Deliver Profit—And How to Fix It Marketing agencies promise leads. But what if leads aren’t your problem?   Thousands of small business owners are stuck in the same trap: they’re spending money on ads, but their bank accounts still feel tight. The real issue? Bad leads, broken follow-up systems, and a total disconnect between sales and profitability.   In this episode of Profit Answer Man, marketing expert Andrew Gregory breaks down the hidden cost of poor marketing strategy—and the profit leaks most home service businesses never see coming.   The Real Cost of “Just Getting More Leads” ·       Every business wants more leads. But what happens when: ·       The leads don’t convert? ·       The wrong people answer the phone? ·       You can’t track what’s working?   The result is wasted ad spend, missed revenue, and a whole lot of frustration.   Andrew walks us through how most service businesses are focusing on the wrong end of the marketing funnel—and what to do instead.   In This Episode, You’ll Learn: Why response time is the #1 lead conversion factor (and most teams fail here). How to calculate Customer Lifetime Value (and why it changes your ad strategy). The difference between top-of-funnel vanity ads and bottom-up revenue generation. What it means to build trust at scale—and how Google is measuring it. Simple ways to fix your lead handling process before spending another dollar.   Costly Blind Spots You Might Be Missing: You’re paying for leads without tracking who actually called. Your website creates friction instead of conversions. Your intake team doesn’t follow up fast enough (or at all). You're treating referrals as luck, not a strategy. You’re advertising like a national brand—without the budget or systems.   Meet Andrew Gregory: Andrew Gregory is the COO and Partner at UpRoute, a marketing agency focused on helping home service businesses grow profitably. With deep entrepreneurial roots—he’s owned a winery, served on business boards, and helped hundreds of small businesses—Andrew blends real-world experience with practical marketing strategy. His specialty? Turning advertising into measurable, scalable profit.   Links: Email: andrew@uproute.com  Website: www.uproute.com  LinkedIn: www.linkedin.com/in/andrewcgregory/   Your Next Move: Fix the Leaks Before Scaling Up Before you spend another dollar on ads, ask yourself: Are we tracking lead sources with clarity? Is our intake team converting calls with consistency? Do we know our true customer value (including referrals)? Is our follow-up fast, friendly, and frictionless?   If you’re not 100% sure, this episode is your wake-up call.   Listen now and plug the profit leaks before they drain your next ad campaign.   #ProfitFirst #BusinessGrowth #CashFlowFix #SmartScaling #RevenueLeaks #ProfitClarity #OwnerPay #StrategicFinance   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page  Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

    42 min
  7. 5 AUG

    How to Solve the Real Problem Killing Your Profit with Doug C. Brown

    How to Solve the Real Problem Killing Your Profit with Doug C. Brown   Why Sales ≠ Profit—And the Blind Spots That Bleed Cash   The Profit Gap: Why More Sales Might Be Making You Broke You’re pushing for more revenue. Your team is grinding. But your bank balance isn’t growing. In fact, you're more stressed, your margins are tighter, and your team is overwhelmed.   Why? Because most businesses chase symptoms—like “bad sales teams” or “slow growth”—instead of finding and fixing the true root cause.   Doug C. Brown, a $900M revenue growth expert, exposes the hidden math, decision blind spots, and operational leaks that silently kill profit… even in high-revenue companies.   If you’re running faster but falling further behind, this episode is your wake-up call.   In This Episode You’ll Learn: Why your biggest profit leaks never show up on your P&L. How a simple math-based model predicts revenue and risk. The deadly myth of “more sales = more profit” (and what to do instead). Why follow-up failures cost you more than bad leads. How to stop being held hostage by top salespeople.   Key Takeaways (Costly Mistakes & Blind Spots): You’re solving symptoms, not root causes.. Most owners blame sales teams, not systems. Doug shows how tracking lagging indicators masks the real issues. Revenue can bankrupt you. One client scaled from $5.7M to $8.2M in three weeks—and imploded because ops couldn’t handle the growth. You’re losing 6–7 figures in slow follow-up. Many companies take 28+ days to follow up on leads. Doug’s framework closes this loop—and closes more deals. Poor cash flow ≠ pricing problem—it’s a terms problem. A utility pole company nearly collapsed waiting 180 days for payments. Doug explains how to fix your pay-cycle math. You don’t need more clients—you need better ones. 90% of profit often comes from 10% of clients. But you’re spending your energy on the wrong 90%. Doug teaches how to flip that math.   About Doug C. Brown: Doug C. Brown is CEO of CEO Sales Strategies and a globally recognized sales revenue and profit growth expert. He’s built 35+ businesses and driven over $900 million in sales—helping companies like Intuit, Procter & Gamble, and Tony Robbins’ organizations scale smarter.   Former President of Sales for Tony Robbins & Chet Holmes, Doug is known for his math-based, cause-first approach to revenue growth. His latest venture, Vibitno, is revolutionizing follow-up automation to fix one of the biggest leaks in sales: speed to response.   Links: Website (CEO Sales Strategies): https://ceosalesstrategies.com/ Vibitno: https://vibitno.com/ Facebook: https://www.facebook.com/Dougcbrown123/ LinkedIn: https://www.linkedin.com/in/dougbrown123/ Instagram: https://www.instagram.com/dougcbrown_/ Follow-Up Masterclass: http://ceosalesstrategies.com/stoptheleak   Ready to Stop the Bleed? If you’re tired of “working harder” and want to make more by fixing less, it’s time to stop solving symptoms and start fixing root causes. Listen to this episode and ask: Where are you bleeding cash—without even knowing it?   Listen now. Then look at your scoreboard. Small shifts = big profit.   #ProfitFirst #BusinessGrowth #CashFlowFix #SmartScaling #RevenueLeaks #ProfitClarity #OwnerPay #StrategicFinance #MathOverMyth #FixTheCauseNotTheSymptom   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page  Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

    48 min
  8. 29 JUL

    The Purpose of Business is to Make Money with David Schomer

    The Purpose of Business is to Make Money with David Schomer   Why Scaling an E-Commerce Brand Can Bankrupt You (Unless You Fix This First) The Hidden Cost of Growth Nobody Talks About It’s every entrepreneur’s dream: launch a brand, grow revenue, and finally fire your boss. David Schomer lived that dream—scaling a pet supply company on Amazon before going full-time in e-commerce. But what most business owners don’t realize (until it's too late) is that scaling too fast without financial structure can choke your cash flow and starve your business of profit. You can hit record sales and still be broke. The reason? You're playing the wrong financial game. Too many business owners confuse top-line growth with bottom-line success. David learned the hard way—and then rewired his entire approach using Profit First principles.   In This Episode You’ll Learn: Why Profit First changed the game for David’s business—and how he applied it to multiple brands. How he scaled a side hustle while working a full-time consulting job (without burning out or going broke). The mindset shift from “revenue chaser” to strategic operator—and why most e-commerce brands don’t survive that jump. Where most Amazon and e-comm sellers leak cash—and what to do instead. How to build a business that supports your life (not the other way around).   Key Takeaways: The Costly Blind Spots Killing Profit Revenue ≠ Profit. Most sellers obsess over revenue milestones. But as David puts it, “If you’re not reading Profit First, you’re leaving money on the table.” No Capital = No Exit. David delayed launching a business after college because he didn’t have capital. But later learned you don’t need investor money—you need smarter cash flow systems. Growing Without Guardrails. David scaled his Amazon brand before implementing Profit First—and the stress of staying ahead of vendor payments nearly broke the business. The Risk of Ignoring Financial Education. With a background in M&A and fraud investigations, David understood numbers. Yet even he struggled with cash flow until he embraced simple, behavior-based money management.   Guest Bio: David Schomer David Schomer is the CEO of Build Grow Scale, an e-commerce conversion optimization company, and the host of the Firing The Man podcast. He started his entrepreneurial journey selling pumpkins at 12, then worked in M&A, fraud investigation, and business valuation before launching multiple successful private label brands. With over 300 SKUs across Amazon, Etsy, Shopify, Walmart, and more, David brings street-smart financial experience and digital scale savvy to today’s business owner.   Links: https://firingtheman.com/ Facebook: https://www.facebook.com/FiringTheMan/ Instagram: https://www.instagram.com/firingtheman/ YouTube: https://www.youtube.com/channel/UCidVyf9RjDBFK8RTlERaq0Q Tiktok: https://www.tiktok.com/@firingthemanpodcast   Conclusion: What’s Your Profit Leak? David’s story is proof that financial clarity—not just product-market fit—is what separates hobby businesses from real wealth builders. If your e-commerce brand is growing but your bank account is shrinking, it’s time to get strategic.   #ProfitFirst #BusinessGrowth #CashFlowFix #SmartScaling #RevenueLeaks #ProfitClarity #OwnerPay #StrategicFinance   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page  Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

    36 min

About

Hi, I'm the Profit Answer Man! The Profit Answer Man podcast is a weekly show hosted by Rocky Lalvani, a business coach and Certified Profit First Professional. In each episode, Rocky shares his expertise on how to scale profit and cash flow for 7-8 figure businesses. Episode 1 is the why, 2 - is Mike Michalowicz, and 3-13 are Rocky's take on each chapter in the book. The Profit Answer Man podcast is designed for small business owners, entrepreneurs, and anyone else looking to improve their financial management skills. Rocky covers a wide range of topics, including how to prioritize profit, manage cash flow, and grow your business. One of the things that sets the Profit Answer Man podcast apart is Rocky's engaging and entertaining style. He uses anecdotes, humor, and relatable examples to make the concepts he's discussing easy to understand and apply. If you're a small business owner looking for practical advice on how to improve your financial management and increase profitability, the Profit Answer Man podcast is definitely worth a listen. Whether you're just starting out or have been in business for a while, you'll find plenty of valuable insights and tips that can help you take your business to the next level. Sign up to be notified when the next cohort of the Profit First Experience Course is available! http://bit.do/profitblueprint More about making profitability simple: http://profitcomesfirst.com/ Profit Answer Man Facebook group: https://www.facebook.com/groups/496018144624882/ My podcast about living a richer more meaningful life: http://richersoul.com/ Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

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