New Business + Retail Insights

Center for Retailing Studies at Texas A&M University
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Podcast de New Business + Retail Insights

*New Business & Retail Insights (NBRI)* is an initiative of the *Center for Retailing Studies* ( https://mays.tamu.edu/center-for-retailing-studies/ ) (CRS) from Mays Business School at Texas A&M University. Hosted by *Dr. Venky Shankar, Coleman Chair Professor and Director of Research, CRS* ( https://mays.tamu.edu/directory/vshankar/ ) , this podcast features interviews with leading researchers and business leaders who bring out cutting-edge insights on business and retailing.

  1. NBRI Episode 20: Szu-chi Huang

    30/08/2021

    NBRI Episode 20: Szu-chi Huang

    Szu-chi Huang is Associate Professor of Marketing at Stanford University. Huang's research focuses on consumer motivation. Her work in this area has been programmatic, documenting how consumers have different concerns in different stages of goal pursuit, and thus derive motivation in very distinct ways.

    37 min
  2. NBRI Episode 19: Leigh McAlister

    17/08/2021

    NBRI Episode 19: Leigh McAlister

    Leigh McAlister is professor and Ed and Molly Smith Chair in Business Administration at the University of Texas at Austin. McAlister's research focuses on consumers' reactions to marketing interventions and the strategic implications of those reactions.

    36 min
  3. NBRI Episode 18: Fred Feinberg

    21/07/2021

    NBRI Episode 18: Fred Feinberg

    Fred Feinberg is the Joseph Handleman Professor of Marketing at the University of Michigan. Feinberg's research examines how people make choices in uncertain environments. His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items.

    40 min
  4. NBRI Episode 17: Pradeep K. Chintagunta

    16/06/2021

    NBRI Episode 17: Pradeep K. Chintagunta

    Pradeep K. Chintagunta is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the University of Chicago. Chintagunta is interested in empirically studying consumer, agent and firm behavior. He has studied packaged goods, pharmaceutical, technology and online markets to answer questions related to pricing, advertising and channels of distribution.

    40 min
  5. NBRI Episode 16: Oded Netzer

    12/05/2021

    NBRI Episode 16: Oded Netzer

    Oded Netzer is Arthur J. Samberg Professor of Business at Columbia Business School His expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions.

    44 min
  6. NBRI Episode 15: Hema Yoganarasimhan

    05/04/2021

    NBRI Episode 15: Hema Yoganarasimhan

    Hema is Professor Marketing at the University of Washington. She is recognized as one of the leading experts in quantitative marketing. Her research brings together large-scale marketing data, economic theory, and econometric and machine learning tools to help firms optimize and automate their marketing decisions.

    42 min
  7. NBRI Episode 14: Ashlee Humphreys

    15/03/2021

    NBRI Episode 14: Ashlee Humphreys

    Ashlee Humphreys is an Associate Professor at Northwestern University. Humphreys examines core topics in consumer behavior and marketing strategy. Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation.

    39 min
  8. NBRI Episode 13: Maura Scott

    22/02/2021

    NBRI Episode 13: Maura Scott

    Maura Scott is Persis E. Rockwood Professor of Marketing at Florida State University Scott's research interests include consumer behavior, consumer and societal well-being, public policy and services marketing. She is interested in studying how to help improve consumers’ financial, health and food decisions, particularly among vulnerable populations.

    37 min
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*New Business & Retail Insights (NBRI)* is an initiative of the *Center for Retailing Studies* ( https://mays.tamu.edu/center-for-retailing-studies/ ) (CRS) from Mays Business School at Texas A&M University. Hosted by *Dr. Venky Shankar, Coleman Chair Professor and Director of Research, CRS* ( https://mays.tamu.edu/directory/vshankar/ ) , this podcast features interviews with leading researchers and business leaders who bring out cutting-edge insights on business and retailing.

Información

  • Creador
    Center for Retailing Studies at Texas A&M University
  • Años de actividad
    2 k
  • Episodios
    20
  • Clasificación
    Apto
  • Copyright
    © All rights reserved.
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    New Business + Retail Insights

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