SaaS Marketing Superstars

Aaron Zakowski

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MARKETING

Podcast de SaaS Marketing Superstars

SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.

17 MAY

Incentivized Gift Card LinkedIn Ads - Pros, Cons & Best Practices

Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not.In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of my experiences and best practices.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.c...

11 min
28/11/2023

Fireflies.ai Product-Led Growth Journey with Krish Ramineni

In this episode of the SaaS Marketing Superstars podcast, Krish Ramineni shares how Fireflies.ai grew to be used by over 200K organizations through product led growth. Krish also shares his opinion on what the future of AI might look like. Episode Highlights ● Fireflies features and vision (0:40)● Who is the typical Fireflies user (1:50)● How Fireflies successfully utilized product led growth strategy (5:46)● Why it is extremely expensive to produce AI based tools (11:09)● How AI has complet...

29 min
09/10/2023

Marketing Leadership with ActiveCampaign CMO Shay Howe

In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR.Episode Highlights ● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43)● How big is the marketing team at ActiveCampaign (5:46)● How to manage a large multi-talented marketing team ...

37 min
26/09/2023

Increasing B2B Demo to Deal Win Rates with Mor Assouline

In this episode of the SaaS Marketing Superstars podcast, Mor Assouline discusses sales techniques to convert more demo calls to closed-won deals. He also shares secrets about his LinkedIn content strategies for getting more customers from LinkedIn. Episode Highlights ●The process Mor used to scale a B2B company in sales from $100K to $15M ARR (3:17)●What is a sales playbook (4:23)●How to ace sales calls effectively without sounding unnatural or focusing entirely on your product (6:25)●Th...

51 min
20/09/2023

Building a B2B Brand Using Old-School Advertising with Justin Oberman

In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.Episode Highlights ●How to apply creative ideas in B2B advertising (2:43)●How London Times creative idea got lawyers to subscribe to their newspaper (4:44)●Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04)●How to make branding and direct response work in tandem (...

1 h y 9 min
12/09/2023

How Boast.ai hit $10M ARR from Community-Led Growth with Lloyed Lobo

In this episode of SaaS Marketing Superstars podcast, Lloyed Lobo talks about how he grew Boast.ai to over $10M ARR using Community-Led growth.Episode Highlights - The differences between USA and Dubai as it relates to child care, safety, community, quality of life and work-life balance (3:17)- Lloyd asks me how I manage with 6 kids (4:48)- Appreciates his wife for her support and keeping the family in sync (7:49)- How his daughter’s comments challenged his workaholic mindset and being presen...

60 min
21/08/2023

Using Partnership Marketing to Grow Your SaaS with Scindia Balasingh

In this episode of SaaS Marketing Superstars podcast, Scindia Balasingh explains how to use partnership marketing to grow your B2B SaaS. Episode Highlights - How Scindia got into partnership marketing and her career trajectory (1:11)What is partnership marketing (4:08)Types of partnership marketing (7:18) Why you should tier your partners into strategic, regular and long-term partnerships (13:31)How to find effective partners for your company (16:22)How to build relationships with intending p...

34 min
24/07/2023

How To Maximize LinkedIn Ads ROI With Organic LinkedIn Content

In this episode, I'm resharing my recent guest appearance on Dylan Ciaccio's "B2B Strategy" podcast. Episode Highlights:• The big problem with lead gen forms• How to run LinkedIn ads that actually generate revenue (not just ‘leads’ that don’t show up for calls)• How you can use your organic LinkedIn content to maximize ROI from ads

26 min

SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.

Creador

Aaron Zakowski
Años de actividad

2020 - 2024
Episodios

45
Clasificación

Apto
Copyright

© 2024 Aaron Zakowski & Zammo Enterprises Inc
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SaaS Marketing Superstars