SaaS Pricing Strategy with Martin from Cobloom

Martin talks to Gelb about how to go about thinking of how to price your SaaS product.

Article about Pricing Options: https://www.cobloom.com/blog/saas-pricing-models

Martin is an experienced business consultant, and learned his trade delivering off the shelf ERP software to the enterprise, including Diageo, Ingersoll-Rand and Rolls-Royce. With a passion for delivering value, and having seen huge business benefits from software led process improvements, co-founding Cobloom with Will was a natural fit.

He understands how healthy, profitable software businesses should be run, and the impact a great consultant can have. At Cobloom, Martin uses this experience to diagnose growth problems. He works closely with prospective partners to help them identify which approaches are the best fit - for both the business, and their customers.

When away from work, Martin is a keen tennis player, and an avid Wolverhampton Wanderers fan.

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This was part of the Zero to Revenue Challenge where three founders took an idea, Briefing Room (https://briefingroom.co) from Zero to Revenue in one week in March of 2019. To find out more information,  access more videos, and join our open slack team go to https://zerotorevenue.com

The founders:

Lizzie Brough twitter.com/itslizziebrough

Robert Gelb twitter.com/thisisgelb

Ben Dell  https://twitter.com/bendell

What we built:

Briefing Room (https://briefingroom.co): A better way to keep investors, stakeholders, and prospects up to date with beautiful dashboards. For Founders by founders.

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