How to Write with Eddie Shleyner

Eddie Shleyner is the founder of VeryGoodCopy.com and the author of Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter. In Episode 3 of "What's Your Process?" we talk about Eddie's experience as a direct response copywriter, how minimalism impacts his writing, and how his process has evolved from when he was working full-time at G2 to starting his own business to becoming a Dad. This is a can't miss! The Process: 0:00 Intro and "What's Your Process?" inspiration 4:40 What is one thing you're world class at? 6:00 Direct response copywriting and minimalism 11:40 How the process has changed 16:11 Acquiring knowledge 17:26 Finding the story 18:15 Putting it all together 25:37 The editing process 35:17 What's next? Links: 🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-write ▶️ Youtube: https://youtu.be/qUjKV9BpbPQ 🎧 Spotify: https://open.spotify.com/episode/4itHFKtXTU9j5lJ4azML5q?si=1cbd8702cb8d458d 👤 Eddie's Linkedin: https://www.linkedin.com/in/eshleyner/ 🌐 VeryGoodCopy.com: https://www.verygoodcopy.com/ 📕 Very Good Copy: https://amzn.to/4hxkpYV 👤 Dmitry's Linkedin: https://www.linkedin.com/in/dmitryshamis 🌐 The Creative Brand: https://www.thecreativebrand.io ✉️ The Brief Creative Newsletter: https://www.thecreativebrand.io/newsletter ▶️ What's Your Process: https://www.thecreativebrand.io/whats-your-process