Valuable Friction [Special Episode] (455)

A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi). 

In this special solo episode, Robert takes a deep dive into the state of marketing as we approach the end of 2024. As marketers, we’ve spent the last 25 years adapting to paradigm-shifting technologies — from the internet and social media to mobile computing. But now, we’re navigating the latest disruptor: Generative AI.

Robert explores the concept of "Valuable Friction," the deliberate resistance that slows us down, fostering critical thinking and creativity. In an industry obsessed with efficiency and automation, are we losing the joy and creativity that make marketing truly impactful? This episode challenges the status quo and asks: Are we outsourcing our human spark to technology, or are we using it to amplify our creative potential?

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This week's sponsor:

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With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

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