Pondered Bytes

Ilsmarie Presilia
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Pondered Bytes

You know how a lot of companies provide solutions that their customers struggle to connect with? A lot of these ideas are great but are executed poorly or are lacking depth and purpose. In this show, the host Ilsmarie Presilia, Brand Strategist and founder of The Ponder Lab - a brand consultancy studio in the Netherlands - talks about how people behave and react to brands and design, familiarising you enough so you can communicate your vision properly to your audience. Consider subscribing, sharing and leaving a kind rating. Learn more about The Ponder Lab here: https://www.theponderlab.com

  1. 30/06/2022

    The intricacies of culture

    Culture is everywhere, but only a few know and understand what it is. In this final episode of Pondered Bytes - for now - we investigate, and explore the various ways of doing things and how there really isn't a "right" way. Links https://www.linkedin.com/in/ipresilia/ https://www.theponderlab.com/ https://theponderlab.substack.com https://www.goodreads.com/book/show/30257963-12-rules-for-life?from_search=true&from_srp=true&qid=t3vCS5Osib&rank=1 Questions? ponderedbytes@protonmail.com Join the Newsletter - The Ponder Lab's most pondered insights delivered right to your inbox https://theponderlab.substack.com Like these episodes? Consider buying me a tea. Show notes Pondered Bytes is hosted and edited by Ilsmarie Presilia. Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus. Brought to you by The Ponder Lab. The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust.

    19 min

  2. 27/05/2022

    To niche or not to niche, that is the question

    Should we or shouldn't we niche? Many of us think of niching as limiting and confining, but what if this wasn't the case, and we instead had a little bit of "commitment issues"? In this episode, I'm not looking to convince, but aim to suggest an unusual perspective. Links https://anchor.fm/ponderedbytes/episodes/Are-your-clients-gossiping-about-you-e14hpok https://theponderlab.substack.com/p/why-are-we-here https://theponderlab.substack.com/p/its-not-the-ideas-alone-that-make?sd=fs https://www.youtube.com/watch?v=pjIdJRWJQAA https://www.youtube.com/watch?v=EB01P3KAojc&t=7s https://www.theponderlab.com Questions? ponderedbytes@protonmail.com Join the Newsletter - The Ponder Lab's most pondered insights delivered right to your inbox https://theponderlab.substack.com Like these episodes? Consider buying me a tea. Show notes Pondered Bytes is hosted and edited by Ilsmarie Presilia. Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus. Brought to you by The Ponder Lab. The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust.

    16 min

  3. 25/04/2022

    Know Thyself

    Not much can be achieved without a WHY for long - that has been established already - but what's more important than that, AND drives every decision and action? Before we can start with WHY we must know who we are. Do you know who you are and why you should know yourself in the first place? If you don't know the answer to these questions, worry not. In this episode, we'll get to the root of it all and explore the only constant; our values. Links https://youtu.be/-tBXqs0pRVQ?t=188 https://www.edelman.com/trust/2022-trust-barometer https://youtu.be/eI1yo-a3QBs?t=137 https://youtu.be/mL4l75rMIiQ?t=738 https://youtu.be/5mKxekNhMqY?t=61 https://theponderlab.medium.com https://www.theponderlab.com Also interesting https://www.youtube.com/watch?v=fzCb1qPUbko Questions? ponderedbytes@protonmail.com Join the Newsletter - The Ponder Lab's most pondered insights delivered right to your inbox https://theponderlab.substack.com Like these episodes? Consider buying me a tea. Show notes Pondered Bytes is hosted and edited by Ilsmarie Presilia. Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus. Brought to you by The Ponder Lab. The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust.

    17 min

  4. 18/03/2022

    What will your brand’s obituary say?

    We live life with the thought and fear that it’ll all end one day. What if it doesn’t have to be something we fear, but should instead embrace? In this episode I talk about mistakes, regrets, death, and how obituaries can bring us solace. Links https://www.aesc.org/insights/magazine/article/go-long-why-long-term-thinking-your-best-short-term-strategy https://www.youtube.com/watch?v=ka8L1YMR88U https://www.youtube.com/watch?v=m45eymlraJs https://theponderlab.medium.com https://www.theponderlab.com Questions? ponderedbytes@protonmail.com Join the Newsletter - The Ponder Lab's most pondered insights delivered right to your inbox https://theponderlab.substack.com Like these episodes? Consider buying me a tea. Show notes Pondered Bytes is hosted and edited by Ilsmarie Presilia. Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus. Brought to you by The Ponder Lab. The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust.

    16 min

  5. 23/02/2022

    Why brands need to have substance

    “Can you elaborate on what you mean with a brand having substance?” In this episode of Pondered Bytes, I answer this listener’s question and explain why substance is not only a ‘good-to-have’ for your brand, but a necessity. Let’s continue the conversation; if you have any questions or suggestions, feel free to send them over to ponderedbytes@protonmail.com Links https://theponderlab.medium.com https://www.theponderlab.com Questions? ponderedbytes@protonmail.com Like these episodes? Consider buying me a tea. Show notes Pondered Bytes is hosted and edited by Ilsmarie Presilia. Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus. Brought to you by The Ponder Lab. The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust.

    11 min

  6. 24/01/2022

    On your brand becoming what you didn't intend

    Sometimes our brands and the services we provide may be interpreted completely different from what we intended. This episode covers caring and when it no longer seems enough. The question is: “are we devoted to our audience, or do we do things in a perfunctory manner yet expect them to be happy?”. Links https://theponderlab.medium.com https://www.theponderlab.com Questions? ponderedbytes@protonmail.com Like these episodes? Consider buying me a tea. More Resources Recommended Books: https://www.theponderlab.com/recommended-books Show notes Pondered Bytes is hosted and edited by Ilsmarie Presilia. Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus. Brought to you by The Ponder Lab. The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust.

    13 min

  7. 20/12/2021

    If you don't know who you are, start from who you're not

    Myriads of people are propelled to start their own business after quitting their job. With that happening more frequently since the pandemic, I wanted to take a closer look, put myself in their shoes, and offer some suggestions on how to traverse this difficult journey. Links https://theponderlab.medium.com https://www.theponderlab.com Questions? ponderedbytes@protonmail.com Like these episodes? Consider buying me a tea. Show notes Pondered Bytes is hosted and edited by Ilsmarie Presilia. Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus. Brought to you by The Ponder Lab. The Ponder Lab is a Netherlands based Brand Consultancy Studio that specialises in closing the gaps between businesses and their clients. It does so by offering services such as Strategy, Design & Development to elevate brands in an era where strong identities matter the most.

    13 min

  8. 25/11/2021

    On the lies companies can tell, but should refrain from telling

    The holidays are just around the corner. Each year, when November and December come along, something changes, and we give in to our urge to accumulate and hoard stuff. It's like our sensibility goes into deep hibernation. If you're not the one buying, you're the one selling - or, at least, tempting people to buy what you have to offer. What's funny is that when everything subsides, we're all left wondering whether we've been misled and why we have made certain purchase decisions. In today's episode, I take on the common question of why some companies engage in false advertising and how they seem to keep getting away with it. Links https://theponderlab.medium.com https://www.youtube.com/watch?v=hDX7xYKDOlo https://www.theponderlab.com Questions? ponderedbytes@protonmail.com Like these episodes? Consider buying me a tea. Show notes Pondered Bytes is hosted and edited by Ilsmarie Presilia. Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus. Brought to you by The Ponder Lab. The Ponder Lab is a Netherlands based Brand Consultancy Studio that specialises in closing the gaps between businesses and their clients. It does so by offering services such as Strategy, Design & Development to elevate brands in an era where strong identities matter the most.

    13 min
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You know how a lot of companies provide solutions that their customers struggle to connect with? A lot of these ideas are great but are executed poorly or are lacking depth and purpose. In this show, the host Ilsmarie Presilia, Brand Strategist and founder of The Ponder Lab - a brand consultancy studio in the Netherlands - talks about how people behave and react to brands and design, familiarising you enough so you can communicate your vision properly to your audience. Consider subscribing, sharing and leaving a kind rating. Learn more about The Ponder Lab here: https://www.theponderlab.com

Información

  • Creador
    Ilsmarie Presilia
  • Años de actividad
    2021 - 2022
  • Episodios
    13
  • Clasificación
    Explícito
  • Copyright
    © Ilsmarie Presilia
  • Mostrar sitio web
    Pondered Bytes

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