The CPG Guys

Peter V.S. Bond & Sri Rajagopalan
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Podcast de The CPG Guys

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

  1. HACE 1 DÍA

    Winning Strategies in Retail Media Performance Marketing with Glanbia’s Jamie Williams

    The CPGGUYS are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement. Find Jamie Williams on Linkedin at: https://www.linkedin.com/in/jamiestrothmann/Find Glanbia nutrition on Linkedin at: https://www.linkedin.com/company/glanbiaperformancenutrition/Find Glanbia nutrition online at: https://www.glanbianutritionals.com/enHere's what we asked her : 1. Before joining Glanb...

    48 min

  2. HACE 3 DÍAS

    Omnichannel Mastery with Kettle & Fire's Niccolo Gloazzo

    The CPGGUYS are joined in this episode by Niccolo Gloazzo from Kettle & Fire who represents one the fastest growing bone broths in the category. We met Niccolo at shoptalk Barcelona out in Spain and a casual conversation led to a podcast on omnichannel leadership and what's needed for today's media mastery including winning and retaining customers and households.Find Niccolo Gloazzo's on Linkedin at: https://www.linkedin.com/in/nicogloazzo/Find Kettle & Fire on Linkedin at: https://ww...

    43 min

  3. HACE 6 DÍAS

    Consumer Marketing Excellence with RR Donnelley's Courtney McCants

    The CPGGUYS are joined in this episode by Courtney McCants, Director of digital product sales, emerging tech at RR Donnelley. She is driven by a passion for innovative solutions and emerging technologies, and spearheads RRD’s Emerging Technology Product sales team. With 15 years of experience in media and advertising, Courtney has partnered with retailers and CPGs to craft strategies that authentically enhance customer value across the purchase journey and diverse advertising channels. ...

    52 min

  4. 12 SEPT

    Global Media Connect with Uber’s Paul Wright

    The CPGGUYS are joined in this episode by Paul Wright, head of international at Uber advertising. This episode originated during Shoptalk Europe back in June at Barcelona. Needless to say, the last 4 years have seen a whirlwind change in retail media across the board. I’m talking 60+ RMN’s in the US, huge media budget shifts to sales and lower funnel but yet instore media not penetrated at all. In Europe, in store media has been RMN for a while. We thought why not learn more about internation...

    40 min

  5. 10 SEPT

    Engaging and Personalized Shopper Journey Content with Yann Gautier from VML and Nicole France from Contentful

    The CPGGUYS are joined in this episode by Yann Gautier from VML and Nicole France from Contentful. Today’s CPG landscape has accelerated a decade in the last 4 years since the beginning of the pandemic as far as omnichannel retail is concerned. One of the areas that requires profound transformation is engaging customer content. AI is at the forefront making the possibility of significantly scaling personalized messages in content possible in minutes. Today, we talk to two guests from one such...

    1 h y 1 min

  6. 7 SEPT

    Inflation and Private Label with NielsenIQ's Steve Zurek

    The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what's really true at retail vs sensationalizing the outcomes.Find Steve Zurek on Linkedin at : https://www.linkedin.com/in/stevezurek/Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/Find NielsenIQ onl...

    54 min

  7. 5 SEPT

    AI and Digital Creative with CreativeX CEO - Anastasia Leng

    THE CPGGUYS are joined in this episode LIVE from the Cannes Lions international festival of creativity at the Amazon pod - by Anastasia Leng, CEO of CreativeX. It's a conversation centered around the immense power of AI and how digital creative is changing by the hour. We are joined by special guest Ajay Sharma, VP at Bayer, who has also been our special guest interviewer on a previous episode with Nicole Vinson from Kellanova.Find Anastasia Leng on Linkedin : https://www.linkedin.com/in/alen...

    24 min

  8. 3 SEPT

    Retail Media Today and Raising the Bar with IAB's Jeff Bustos

    The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer accountable on this journey.Find Jeff Bustos on Linkedin at: https://www.linkedin.com/in/bustosjeffrey/Find IAB on Linkedin at: https://www.linkedin.com/company/iab/Find IAB online at: https://www.iab.com/Here's what we asked him : 1. Your career s...

    40 min
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Acerca de

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

Información

  • Creador
    Peter V.S. Bond & Sri Rajagopalan
  • Años de actividad
    2020 - 2024
  • Episodios
    420
  • Clasificación
    Apto
  • Copyright
    © 2024 The CPG Guys
  • Mostrar sitio web
    The CPG Guys

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