This Is A Prototype Season 1 Trailer

We are in the midst of an unprecedented time in the history of the design profession. Businesses are investing in design at rates never before seen—building scaled design teams of hundreds and even thousands of designers, and hiring design leaders into executive roles giving them influence and access at the highest levels.

As an executive design leader myself, I’m fascinated by the experience of designers moving into these new leadership roles. For most of us this is completely uncharted territory, the jobs are often undefined and there is rarely a roadmap or playbook to help us succeed, so most of us have had to learn on the job.

In this trailer for the inaugural season of This is a Prototype, I introduce many of the themes that emerge in my conversations with design leaders from across the industry and around the world.