AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

Dan Sanchez
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I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

  1. The Next 3 Years of AI: What's Actually Coming

    48 MIN AGO · VIDEO

    The Next 3 Years of AI: What's Actually Coming

    Get your BOPA Guide to grow through other people’s audiences: https://danchez.com/bopa. In this AI marketing podcast episode, Dan Sanchez steps back from the day‑to‑day drops to map three predictions marketers can actually bank on: the tech will keep getting better, adoption will keep climbing, and the combo will spark unpredictable (good and bad) consequences. Along the way he looks at benchmark trends, real usage data, and how to navigate doom narratives while leading with practical optimism. We also cover a fresh LinkedIn poll on why most haven’t launched a show yet, a 21‑day challenge to fix that, and a viral AI‑video example you can ethically borrow for creative ads. My Favorite AI Tools• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella • High Level (My all in one marketing platform) - https://danchez.com/highlevel • Zencastr (Best AI podcast tool) - https://danchez.com/podtools • n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned• Ethan Mollick (AI analysis) - https://x.com/emollick/status/1961169796491329653 • Epoch AI benchmark trends - https://x.com/emollick/status/1961561723501953131 • Nicole Leffer (LinkedIn post on adoption) - https://www.linkedin.com/feed/update/urn:li:activity:7369517902724530179/ • SparkToro + Datos usage data - https://x.com/randfish/status/1962934818515399064 • “Diary of a CEO” interview with Roman Yampolskiy - https://www.youtube.com/watch?v=UclrVWafRAI • SoloPodcastChallenge.com — 21‑Day Solo Podcast Challenge • X (formerly Twitter) thread of hyper‑real AI dog video - https://x.com/aitrendz_xyz/status/1963541647683182753 Timestamps• 00:00:00 — Why now: predictions that are safe & useful for marketers • 00:01:23 — Prediction #1: AI keeps improving (benchmarks, cost curves, real capability jumps) • 00:04:40 — Prediction #2: Adoption is accelerating (Nicole Leffer’s observations, everyday use cases) • 00:06:56 — Usage data deep‑dive: SparkToro/Datos show rising AI‑tool visits (10+ times/month cohort growing) • 00:09:22 — Prediction #3: Unintended consequences—productivity gains and new risks to watch (e.g., sycophancy) • 00:11:48 — Doom takes vs pragmatic optimism (Yampolskiy clip; lead human‑first, AI‑driven) • 00:13:48 — Poll results: why most haven’t started a show yet (time, uniqueness, “too many shows”) • 00:15:37 — 21‑Day Solo Podcast Challenge (0→7 episodes) + 00:16:46 — Viral post breakdown: hyper‑real AI dog video & creative ad ideas

    20 min
  2. ChatGPT Projects: Organize AI, Get More Done, & Join The Pros

    1 DAY AGO · VIDEO

    ChatGPT Projects: Organize AI, Get More Done, & Join The Pros

    Get your BOPA Guide to grow through other people's audiences: https://danchez.com/bopa In this AI marketing podcast episode, Dan Sanchez walks through the September 2025 overhaul of ChatGPT Projects and shows how to use folders, files, and per‑project instructions to turn ChatGPT into a reliable second brain. You’ll learn when to use “Project‑only” memory (goodbye cross‑project bleed), how to set up instruction docs, and real‑world ways to run content, client, and personal workflows faster—plus a peek at my LinkedIn Post Project that turns one idea into three posts. My Favorite AI Tools• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella • High Level (My all in one marketing platform) - https://danchez.com/highlevel • Zencastr (Best AI podcast tool) - https://danchez.com/podtools • n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned• Solo Scaled (my company) - https://soloscaled.com/ • LinkedIn Instapost - https://danchez.com/instapost/ • Smack - https://smack.fm/ Timestamps• 00:00:00 — Hook: ChatGPT Projects just got a major overhaul; access changes. • 00:00:24 — What Projects are: folders that organize conversations (and more than that). • 00:03:00 — Pro tip: drag old chats into the right Project; add to Project via the ••• menu. • 00:04:12 — Why Projects matter: shared context across conversations inside a Project. • 00:05:59 — Memory 101: account‑wide memory vs. Project memory; the old “bleed‑over” problem. • 00:06:45 — New setting demo: choose “Default memory” vs. “Project‑only” (two‑way barrier). • 00:07:56 — Add Files: keep PDFs/docs/sheets as always‑available context for every chat in the Project. • 00:09:16 — Edit Instructions: write purpose, principles, baselines; use markdown or plain text. • 00:11:57 — Use cases: Projects for channels (AI‑Driven Marketer), brands/clients, and life areas. • 00:13:30 — Wellness Project example: goals, nutrition, guidance—why context boosts advice quality. • 00:16:18 — LinkedIn Project: one idea → three post variants (long, concise, spicy) on command. • 00:17:32 — CTA: grab the “instapost” instructions guide to clone the LinkedIn workflow.

    19 min
  3. Behind the Curtain: My Daily ChatGPT Habits

    2 DAYS AGO · VIDEO

    Behind the Curtain: My Daily ChatGPT Habits

    In this AI marketing podcast episode, Dan Sanchez shares 10 everyday ways he’s using AI to improve life outside of work—from troubleshooting and home projects to health, learning, and relationships. He also demos four ways to interact with AI (text, dictation, voice, and on-device video) and closes with a critical warning about AI “sycophancy” and how to guard against confirmation bias. Beginners will get a gentle on-ramp; pros will still walk away with fresh, practical ideas. My Favorite AI Tools• Tella — https://danchez.com/tella • High Level (my all‑in‑one marketing platform) — https://danchez.com/highlevel • Zencastr (best AI podcast tool) — https://danchez.com/podtools • n8n (favorite AI automation tool) — https://danchez.com/n8n Resources Mentioned• Suno — https://suno.com Timestamps • 00:00:00 — Why bring AI into your personal life; the 10‑ways overview + teaser warning. • 00:01:09 — The four interaction modes: text→text, dictate→text, voice→voice, and camera‑in‑voice mode (on phone). • 00:05:36 — #1 Contextual problem solving: lawn weeds, ice maker, car headlamp; treat AI like an on‑call expert. • 00:09:41 — #3 Health & fitness coaching: macros, routines, grocery swaps; doctor caveats and how dictation adds context. • 00:12:05 — #4 Navigating crucial conversations: rewrite tense emails, explore other perspectives, find win‑win options. • 00:16:12 — #7 Creative ideation: interior design mockups for the “adventure room” + sourcing items on Amazon. • 00:21:38 — #10 Scenario planning: map 2/5/10‑year futures to reduce risk and surface opportunities. • 00:23:07 — Big warning: AI sycophancy & confirmation bias; invite criticism, add guardrails, and involve trusted people.

    22 min
  4. Google Gemini Vs. ChatGPT: Images, Videos, Automation—Battle Tested

    29 AUG · VIDEO

    Google Gemini Vs. ChatGPT: Images, Videos, Automation—Battle Tested

    In this  AI marketing podcast episode, Dan Sanchez and his brother Travis put ChatGPT head‑to‑head with Google Gemini after a summer of major updates from Google. We break down where Gemini now outperforms (photorealistic image generation, fast video with VO3, and prompt‑built automations) and where ChatGPT still shines (layout‑aware design, research workflows). We wrap with everyday AI use cases, a sponsor spotlight on HighLevel’s upcoming agent builder, and a viral creative thread that shows how close we are to blockbuster‑level ads on a bootstrapped budget. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) — https://danchez.com/tella High Level (My all in one marketing platform) — https://danchez.com/highlevel Zencastr (Best AI podcast tool) — https://danchez.com/podtools n8n (my favorite AI automation tool) — https://danchez.com/n8nResources Mentioned Google Gemini (image & video models including VO3) — https://gemini.google.com ChatGPT — https://chat.openai.com LMArena (blind testing/ranking hub) — https://lmarena.ai Google Opal — https://opal.withgoogle.com/landing/ Adobe Express — https://www.adobe.com/express HighLevel Agent Builder (teased) — https://danchez.com/highlevel OpenAI Sora — https://openai.com/sora Viral AI post of the week — https://x.com/minchoi/status/1960930861466914820Timestamps 00:00 – 01:06 • Setting the stage: ChatGPT’s long reign & Google’s summer surge 01:06 – 03:02 • Bot Bros kickoff & what marketers will get from this breakdown 03:02 – 09:31 • Image showdown: Gemini’s “Nano Banana” vs ChatGPT for thumbnails (photorealism vs typography/layout) 09:31 – 11:27 • Code‑name backstory & LMArena blind tests 11:27 – 15:47 • VO3 opens up: fast 8‑second clips, shock‑moment demos, client uses 15:47 – 18:32 • Google “Opal” automations: Zapier/Make‑style flows built by prompt 18:32 – 20:03 • Ecosystem edge: Workspace integration vs OpenAI; rumors & realities 20:03 – 21:17 • Sponsor: HighLevel’s teased agent builder inside the all‑in‑one platform 21:17 – 29:04 • Everyday AI: shopping research, meeting‑to‑summary workflows, conference prospecting, quick health triage 29:04 – 32:28 • Viral thread breakdown: face/body swaps, 8‑second storytelling, Super Bowl‑level creative on a budget

    31 min
  5. Steal These 3 ChatGPT Power Moves

    27 AUG · VIDEO

    Steal These 3 ChatGPT Power Moves

    Join the 21-Day Solo: Podcast Challenge - https://podcast.soloscaled.com/ In this AI marketing podcast episode, Dan Sanchez gives you a rare behind-the-scenes look at how he's using ChatGPT to accelerate the launch of a new product: the Solo Podcast Challenge. After coaching others and reviewing dozens of ChatGPT conversations, Dan reveals three power moves that separate AI dabblers from true AI-driven marketers. This episode is part live coaching, part tactical training—perfect for those looking to turn ChatGPT into their most powerful teammate. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Podcast Challenge Program: https://podcast.soloscaled.com Audience Deep Research Toolkit: https://danchez.com/audienceTimestamps 00:00 - Are you using AI differently than others? 01:57 - Why people get different results from ChatGPT 04:30 - Power Move #1: Deep Research for pain points 12:44 - Building the Solo Podcast Challenge concept 15:42 - How to structure ideation using real customer voices 21:10 - Power Move #2: Batch content with prompt chaining 28:55 - Using ChatGPT Canvases to generate serial content 34:19 - Power Move #3: Use ChatGPT Agent for landing page audits 39:50 - Summary of 3 AI power moves 41:10 - Where to find the Podcast Challenge

    25 min
  6. 71% Fear AI — Here's 3 Ways People Are Overcoming It

    22 AUG · VIDEO

    71% Fear AI — Here's 3 Ways People Are Overcoming It

    Get your 30-day free trial of High Level at https://AIautomationvault.comIn this AI marketing podcast episode, Dan Sanchez and his co-host Travis Sanchez dive deep into the emotional and practical landscape of job security in the age of AI. While 71% of Americans report being worried about AI taking over jobs, Dan and Travis explore why their audience of marketers feels largely confident instead. They dissect the stats, the mindset shifts, and the hands-on practices that separate the worried majority from the optimistic few. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned Reuters AI Job Loss Poll - https://www.reuters.com/world/us/americans-fear-ai-permanently-displacing-workers-reutersipsos-poll-finds-2025-08-19/ Microsoft AI Job Risk Report - https://arxiv.org/pdf/2507.07935 https://www.marketingaiinstitute.com/blog/podcast AI Automation Vault - https://AIautomationvault.comTimestamps 00:00 - 71% of Americans are scared AI will take their job 01:30 - Why boomers and Gen Z might feel differently about AI 03:00 - What’s really fueling the fear: uncertainty and media hype 04:50 - Microsoft’s list of most at-risk jobs (marketers, beware) 07:00 - The surprising flip in Dan's LinkedIn poll 09:00 - The mindset that brings confidence in the age of AI 13:00 - The 3 ways to stay confident: mindset, news vetting, experimentation 18:00 - How daily life use of AI builds career confidence 23:00 - Why mastering AI in your existing tools is the real unlock 24:00 - Creating AI-animated kids books with Google Gemini and Grok

    25 min
  7. AI Sales Agents You Can Set And Forget (I'll Show You How)

    20 AUG · VIDEO

    AI Sales Agents You Can Set And Forget (I'll Show You How)

    Get Your 30 Day Trial of High Level Here:  https://danchez.com/highlevel In this AI marketing podcast episode, Dan Sanchez dives into a powerful solution to a common marketing bottleneck: too many leads, not enough follow-up. Drawing from his time as a university marketing director, Dan explores how AI sales agents are transforming how businesses handle inbound calls, qualify leads, and book appointments 24/7. He shows how even solo entrepreneurs and local businesses can implement AI-powered phone agents that sound great, take action, and integrate seamlessly with platforms like High Level. This episode is both a case study and a how-to guide for automating sales conversations with AI. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all-in-one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned High Level Here:  https://danchez.com/highlevel AI Vault Templates - https://aiautomationvault.com/ Call the AI Agent Demo - +1 615-610-0721Timestamps 00:00 - The "too many leads" problem marketers face 01:00 - Why AI sales agents are the solution 02:30 - What AI sales agents can do (and what they can't) 04:00 - Real-world use case: A chiropractor example 05:00 - Capabilities: Booking, qualifying, texting, workflows 08:00 - Live demo of Dan's AI sales agent in action 10:00 - How to easily set one up using High Level 11:30 - How to train your AI agent with FAQs and knowledge base 12:30 - Why every marketer should be testing this NOW

    12 min
  8. Mastering ChatGPT-5 Like a Pro: The Ultimate Guide

    15 AUG · VIDEO

    Mastering ChatGPT-5 Like a Pro: The Ultimate Guide

    In this AI marketing podcast episode, Dan Sanchez dives headfirst into the whirlwind of reactions surrounding ChatGPT-5. With some marketers thrilled and others furious, Dan cuts through the hype to offer a grounded take on what's really happening with this major AI update. He explains why GPT-5 is a massive leap forward, how OpenAI's strategy democratizes access to advanced AI, and what practical steps you can take as a marketer to get the most from this new model. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Full Guide On Customizing ChatGPT: https://www.youtube.com/watch?v=D-n0IuKpo6A Giovanni Beggiato's OpenAI Agent Guide Slide Deck — https://www.linkedin.com/feed/update/urn:li:activity:7360626057139433472/ Nicole Leffer's Prompt Strategy — https://www.linkedin.com/posts/nicoleleffer_if-you-use-chatgpt-it-is-gold-to-understand-activity-7360804026424147968-krdW?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA InstaPost GPT for LinkedIn Content — https://go.danchez.com/instapostTimestamps 00:00 – The polarizing reaction to ChatGPT-5 01:30 – Results from Dan's LinkedIn poll 03:00 – Why OpenAI hyped GPT-5 (and what actually changed) 05:00 – The real power of GPT-5: better access, streamlined experience 06:30 – Personality backlash: users missing old affirming behavior 09:00 – The importance of AI pushing back, not affirming everything 11:00 – Bugs, glitches, and rollout pains 13:00 – OpenAI’s response and fixes 15:00 – How to organize your ChatGPT account for best results 18:00 – Context Engineering: give it the right data, not all the data 20:00 – Tuning how much GPT-5 "thinks" with reasoning prompts 22:00 – Beginner guide to AI agents and why they matter now

    21 min
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About

I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

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