CareerXroads

Chris Hoyt
CareerXroads

Where talent leaders go to keep updated on what's hot in recruiting and talent management.

  1. ٢٦ ربيع الآخر

    Employer Branding & Recruitment Marketing

    https://vimeo.com/1022574794 Transcripts and/or show notes Episode Overview: Industry experts, Nicole Fritz from CVS Health and Rachel Duran from Hewlett Packard Enterprise, discuss the evolving landscape of employer branding (EB) and recruitment marketing (RM). They delve into insights from a recent CXR research report, which involve a multi-week panel comprising experts from diverse industries. The conversation highlights the importance of aligning EB and RM efforts, using metrics to drive strategy, and effectively collaborating across departments to enhance employer brand presence and improve candidate experience. Key Topics Covered: * Defining Employer Branding and Recruitment Marketing: The panelists discussed the nuances between employer branding, which focuses on a company’s identity and appeal, and recruitment marketing, which targets attracting applicants to specific roles. Both emphasized the synergy between EB and RM for a cohesive talent attraction strategy. * Importance of Metrics: The conversation underscored how aligning metrics with broader organizational goals helps to gauge the success of EB and RM strategies, both in short-term campaigns and in long-term branding efforts. They also touched on the need to tailor dashboards for different stakeholders, including executives, hiring managers, and recruitment teams. * Future Trends in EB and RM:The panel explored the role of AI in streamlining recruitment processes without sacrificing the human element. Nicole and Rachel also discussed the growing importance of video content for Gen Z and beyond, noting how short-form, authentic videos from employees can enhance engagement on social media and job platforms. * Collaboration Across Departments:Both guests highlighted that effective EB and RM require close collaboration with departments like marketing, legal, HR, and digital teams, regardless of which department EB/RM officially reports to within the organization. * Candidate Experience Revisited:With advancements in technology, the importance of maintaining a positive, human-centric candidate experience has come to the forefront, especially as organizations leverage AI and automation in recruitment. Closing Notes: The episode ended with hosts encouraging listeners to download the report on CXR’s website for further insights and stay connected for future episodes on emerging trends in talent acquisition. Nicole and Rachel’s perspectives provided valuable takeaways for organizations looking to stay competitive in an increasingly digital recruitment landscape.

  2. ١٢ ربيع الآخر

    Branding & Marketing Report Insights

    https://vimeo.com/1025585450 Transcripts and/or show notes Episode Overview:In this episode Jimmy McCourt, VP of Client Services at Shaker Recruitment Marketing discusses the research report on employer branding (EB) and recruitment marketing (RM), touching on the evolving roles of both in organizations and the collaboration needed to deliver a cohesive, authentic brand. Key Topics Covered:* Ownership of Employer Branding and Recruitment Marketing: The discussion covers which departments (HR or marketing) should own EB and RM. * Authenticity and Alignment in Employer Branding: Emphasis on alignment of the brand with the actual employee experience in order to avoid disconnects that could harm credibility with candidates and employees alike was reiterated. * Short-Term vs. Lont-Term Metrics:Differentiating between “sprint” (short-term) and “marathon” (long-term) metrics, the group discusses which data point can offer immediate wins versus those that demonstrate sustained impact and alignment over time. * Evolution of Employer Branding and Recruitment Marketing:The conversation covers the historical evolution of EB and RM, underscoring a shift from traditional HR functions to a data-driven, collaborative approach with marketing. Closing Notes:This conversation highlighted the importance of transparency, alignment, and collaboration across departments for successful employer branding and recruitment marketing. The conversation underscores that, as the employer brand field matures, organizations need to find a balance between short-term and long-term metrics to track impact effectively.

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  3. ٢٢ ربيع الأول

    Create an AI Culture

    https://vimeo.com/1010307652?share=copy#t=0 Transcripts and/or show notes Episode Overview:This episode delves into the rapidly evolving field of AI and its integration into workplace practices. The discussion pivots around leveraging AI for internal support, improving customer understanding, and enhancing product features. The creation of a Center of Excellence (CoE) is highlighted, illustrating its role in democratizing AI knowledge and tools across various organizational departments.Key Topics Covered:* Challenges of AI-Powered Solutions: Challenges of AI-Powered Solutions: Terry discusses the difficulties faced by HR leaders who have limited experience with AI applications, emphasizing the need for vendors to demonstrate the technology’s ROI and ease of integration. * Data Quality and AI Performance: The impact of data quality on AI’s effectiveness was a major focus, highlighting how poor data can lead to less effective AI outcomes. * Ethical Considerations and Bias in AI:The conversation also explored the ethical implications of AI in recruitment, particularly around data privacy and the potential for bias, emphasizing the importance of transparency in AI algorithms. Closing Notes:This episode not only sheds light on the technical aspects of AI in recruitment but also humanizes the discussion, making it accessible and engaging for professionals across all levels of expertise. The sessions wraps up with gratitude to Terry Baker for his contributions and tease future engagements that promise to delve deeper into the intersections of AI and human resource management. The emphasis is on the continuous learning and adaptation required to leverage AI effectively in improving recruitment outcomes.

  4. ١٦ ربيع الأول

    The Challenge of AI-Powered Solutions

    https://vimeo.com/1008134835?share=copy#t=0 Transcripts and/or show notes Episode Overview: Terry Baker, CEO of Dextra Technologies, shares his expert insights on the challenges and opportunities presented by AI in the HR tech space. The conversation also touches on upcoming industry events and offers a light-hearted look at how AI complements human capabilities in recruitment. Key Topics Covered: * Challenges of AI-Powered Solutions: Challenges of AI-Powered Solutions: Terry discusses the difficulties faced by HR leaders who have limited experience with AI applications, emphasizing the need for vendors to demonstrate the technology’s ROI and ease of integration.  * Data Quality and AI Performance: The impact of data quality on AI’s effectiveness was a major focus, highlighting how poor data can lead to less effective AI outcomes.  * Ethical Considerations and Bias in AI:The conversation also explored the ethical implications of AI in recruitment, particularly around data privacy and the potential for bias, emphasizing the importance of transparency in AI algorithms.  Closing Notes: This episode not only sheds light on the technical aspects of AI in recruitment but also humanizes the discussion, making it accessible and engaging for professionals across all levels of expertise. The sessions wraps up with gratitude to Terry Baker for his contributions and tease future engagements that promise to delve deeper into the intersections of AI and human resource management. The emphasis is on the continuous learning and adaptation required to leverage AI effectively in improving recruitment outcomes.

  5. ١٠ ربيع الأول

    Reframing AI in Hiring

    https://vimeo.com/1008127866?share=copy#t=0 Transcripts and/or show notes Episode Overview:In this episode, the conversation focuses on the evolving role of AI in talent acquisition. The discussion explores how businesses adapt to new technologies in their hiring processes and improve the candidate experience.Key Topics Covered:* Integration of AI in Recruitment Processes:* The discussion delves deeply into how AI tools are actively used by companies to speed up recruitment tasks like resume scanning and candidate shortlisting, focusing on increasing operational efficiency.* Panelists debate the pros and cons of AI integration, touching on its potential to reduce human bias versus its limitations in interpreting complex human experiences and nuances in applications.* Enhancing Candidate Experiences with AI:* The conversation highlights how AI is transforming candidate interactions by providing more personalized feedback and faster response times, significantly improving communication during the recruitment process.* The effectiveness of AI in engaging applicants is critically analyzed, considering how technology influences candidates’ perceptions of the hiring company and their overall application experience.* Prospective Developments in AI for Talent Acquisition:* Future trends and upcoming innovations in AI technologies within the recruitment sector are explored, with a focus on how these advances could shape hiring practices.* Potential regulatory changes and the ethical implications of AI in recruitment are discussed, predicting how these factors might influence future adoption and integration of AI technologies in talent acquisition strategies.Closing Notes:The session wraps up with a statement on the potential of AI revolutionizing the recruitment industry, highlighting the need for continuous adaptation and ethical consideration as technology advances.

  6. ٢٣ صفر

    HR Tech Disrupted

    https://player.vimeo.com/video/998381189 Transcripts and/or show notes Episode Overview:In this lively episode of the CXR Podcast, hosts Gerry and Chris engage with Steven Rothberg, founder of College Recruiter, to discuss the intersection of technology and recruitment. The conversation delves into the challenges and advancements in using AI and automated systems for talent acquisition, emphasizing the need for transparency and accountability in these processes.Key Topics Covered:* Gerry’s Relationship with Technology: Insights into Gerry’s constant pursuit of the latest tech, which keeps him up-to-date but also leads to frequent upgrades due to tech malfunctions.* Introduction to AI in Recruitment: Discussion on the pervasive use of AI in recruitment processes, the potential legal implications, and the need for clear documentation and justification of AI-driven decisions.* Legal Challenges and Compliance: Exploration of current lawsuits, like Mobley vs. Workday, highlighting issues of systemic bias and the legal responsibilities of using AI in hiring.* Ethical Considerations and Best Practices: Strategies for maintaining fairness in automated systems, including the necessity for independent audits and transparent criteria for Closing Notes:Today’s episode provided an in-depth look at the critical issues surrounding technology in recruitment. Steven Rothberg offered expert analysis on how AI and automation are reshaping talent acquisition, stressing the importance of ethical practices and compliance with legal standards. As AI becomes increasingly integrated into recruitment processes, organizations must ensure these tools are used responsibly to avoid bias and uphold fairness in hiring practices.

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Where talent leaders go to keep updated on what's hot in recruiting and talent management.

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