Industrial Marketer

Joey Strawn & Nels Jensen

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MARKETING
MONTHLY

Welcome to Industrial Marketer Podcast! This show is where business leaders in the industrial sector learn and connect about the ways marketing can improve their businesses, and where marketers engage with the challenges that are specific to industrial B2B.

23/05/2023

The Importance of B2B Real-Time Marketing

Not every customer or prospect touch point is created equal in the world of industrial marketing. That’s one of the reasons you should be leveraging real-time marketing to meet prospects and customers on their terms. Real-time marketing is a way for your company to stand out in the onslaught of data.

41 min
25/04/2023

The Key Elements of Workforce Recruitment Messaging

Your industrial workforce recruitment messaging is actually pretty simple: Tell people why they should want to work at your company, and tell them why people stay. The hard part is ensuring your company can articulate its purpose and has an “employer of choice” culture.Here are the great articles mentioned in the podcast:What those new hires who don’t work out running fromWhat it means to be an employer of choiceWhy you should rethink your old hiring rules

49 min
29/03/2023

How to Get Started With B2B Marketing Webinars

In the latest edition of the Industrial Marketer Podcast, co-hosts Joey and Nels offer suggestions on how to get started with webinars, which can be especially effective for long buying cycles and niche manufacturing marketing. They are a preferred method of gathering information, create a dialogue with qualified leads, nurture relationships, and have high conversion rates.

42 min
28/02/2023

3 Ways to Improve Your Manufacturing Audience Targeting

The technology behind targeting can be intimidating for industrial marketers who deal with complex buying journeys. The Industrial Marketer podcast offers up a three-step approach to help you get started. It includes dipping your toe into the intent/big data waters, a little bit of account based marketing, and a whole lot of importance on personas.

48 min
24/01/2023

How Manufacturers Can Experiment with AI Marketing

Artificial Intelligence (AI) tools lead the forefront of current marketing conversations in 2023. Joey and Nels are diving into how they can be used by industrial marketers and what you need to know to be prepared for the coming revolution.

49 min
20/12/2022

Holiday Wisdom from The Industrial Marketer

With apologies to the Magi, co-hosts Joey and Nels offer up manufacturing marketing holiday gifts from the Indusrti in the form of industrial gold, marketing frankincense, and wisdom myrrh.

28 min
22/11/2022

Social Media Advertising for Manufacturers

It may be a surprise to manufacturers that social media advertising can be a strong driver of growing prospects or even conversions. But the rich data in social media is a fertile testing ground for custom audiences. The Industrial Marketer podcast explains.

45 min
24/10/2022

What You Need to Know About Google Analytics 4

Google Analytics 4 is not just an update of the popular, free web traffic tool. GA4 is an entirely new platform. Since Google has not made major changes in its analytics in 10 years, this is kind of a big deal. For many marketers, Google’s current version, known as Universal Analytics, is all they know. The Industrial Marketer Podcast breaks down what you need to know about this important transition.

46 min

See All (43)

Welcome to Industrial Marketer Podcast! This show is where business leaders in the industrial sector learn and connect about the ways marketing can improve their businesses, and where marketers engage with the challenges that are specific to industrial B2B.

Creator

Joey Strawn & Nels Jensen
Years Active

2020 - 2023
Episodes

43
Rating

Clean
Show Website

Industrial Marketer

Industrial Marketer

Episodes

The Importance of B2B Real-Time Marketing

The Key Elements of Workforce Recruitment Messaging

How to Get Started With B2B Marketing Webinars

3 Ways to Improve Your Manufacturing Audience Targeting

How Manufacturers Can Experiment with AI Marketing

Holiday Wisdom from The Industrial Marketer

Social Media Advertising for Manufacturers

What You Need to Know About Google Analytics 4

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