Recruit & Retain: Trucking Edition

Chad Hendricks
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Recruit & Retain: Trucking Edition Podcast

If you need advice on how to find and keep the right talent in the trucking industry, you have made it to the right place! Recruit and Retain: Trucking Edition is all about developing the best practices and methods for finding talent and keeping it in the trucking industry. Turnover can be almost 100% for many companies over the course of a few years which is ASTOUNDING! Yet the demand for employees in the trucking industry remains at an all time high. What is going wrong? Why is it so hard to find the right employee? And when you do, why is it so hard to keep them? Chad Hendricks will be interviewing experts across the country to help you solve those problems and make your company more profitable and stable than it has ever been!

  1. 06/04/2023

    Episode 176: Drive for Show. Putt for Dough. The long and short game of driver recruitment

    Professional golf's Masters Week was the inspiration for this episode of Recruit & Retain, during which host Chad Hendricks discusses how truck driver recruiting departments need a great short game, but the long game is what will take them farther.  "So far I haven’t been able to find a single leader to describe to me in detail what their long game is going to be.  It is a hope and pray plan or 'we’ll figure it out as we go,'" Hendricks says in this episode.  But what if it didn't have to be that way? What if you had a plan in place that instead of left you crossing your fingers, it let you rest easy knowing your company was always going to be set in terms of drivers? In this episode of Recruit & Retain, you'll learn: What will happen if your driver hiring strategies aren't innovative A few really interesting facts about the history of golf's long game and how it's evolved How you can develop your long game driver recruiting strategy How that long game involves retention How all of us can win the "Green Jacket"

    13 min

  2. 06/02/2023

    Episode 175 - Evolution of Advertising

    Advertising in the truck driver recruiting industry has evolved considerably over the past 10 years – and it’s about to make another shift. But if you're wondering why you keep getting the same results, or worse, your results are not as good as they used to be with the same or higher advertising budget, this podcast is for you.   Chad Hendricks, host of the Recruit and Retain Trucking Edition podcast and President of Driver Outcomes, discusses the evolution and how the advertising industry continues to fall short. He explains why we may be looking at the wrong metrics, and you will learn why and how to look at the right ones that will make a direct impact on your business.   If you're interested in trying something new, something that is quite literally changing the face of your industry, you won't want to miss this episode.   What you’ll learn in this episode:   A brief history of recruitment advertising The state of recruitment advertising today The metrics for success you should be paying attention to How to change the state of recruitment advertising into something mutually beneficial   How to connect with Chad: Chad Hendricks

    18 min

  3. 08/12/2021

    Episode 173 - The Impact of Sleep on High Risk Occupations

    If you’re wondering how to differentiate your carrier from the other trucking companies out there, have you considered trying to brand yourself as the carrier that prioritizes drivers’ sleep?   “In this current economic climate where it is difficult to retain, recruit and maintain any workforce - health and wellness and safety has got to be paramount for any leader or executive or supervisor.” In today’s Recruit and Retain, Steven James, Assistant Professor in the College of Nursing at Washington State, core faculty in the Sleep and Performance Research Centre, discusses the impact of sleep on high risk occupations such as driving.  In particular, he talks about how night driving is not something that humans are designed to do from a core biological level. So what can carriers do to make it easier for drivers, to improve safety for them and other road users? “There's been multiple studies over the last 20 years that have compared drowsy driving to drunk driving. If you've been awake for 24 hours, it's the same as blowing a 0.10, and the risk is significant for being involved in a collision.” To find out more about the science of sleep and how to help drivers cope with disruption to their sleep routine, download and listen to this episode today.  What you’ll learn about in this episode: Sleep debt and sleep pressure The individual differences in sleep need  How to cope with disruption to our sleep routine Similarity between drunk driving and drowsy driving Naps save lives Impact of night driving on the body How to connect with Steve James: Steve James PhD

    28 min

  4. 17/11/2021

    Episode 172 - How to Improve Quality of Leads, Recruiter Sales Skills & Driver Recruiting with Leah Shaver, Brad Jones & Beth Potratz at the Iowa Motor Truck Association

    Are you struggling to recruit and retain drivers, then don’t miss this third installment of Recruit and Retain fresh from the Iowa Motor Truck Association.  In our third episode to discuss all things driver recruitment marketing are Leah Shaver, President and CEO of the National Transportation Institute; Brad Jones, President and CEO of Saige Partners, a driver talent acquisition firm; and Beth Potratz, CEO for Drive My Way. So, should you include pay in your driver adverts? Why is using a stock photo a bad decision for a driver recruitment post? And what can you do to improve your marketing efforts and improve the quality of leads coming in.  “One of the things that we're doing differently is we're actually marketing a driver assessment. And then we're spending money on the drivers that pass that assessment. I know they're a higher quality driver, because the data is showing that the drivers that pass these assessments do stick around longer.” Finally, how do you attract drivers who aren’t looking to change jobs? These are just a few of the questions we delve into in this episode. To find out all the answers and more, download and listen now.  What you’ll learn about in this episode: Should you put pay on your advert? Why stock photos in ads don’t work How to attract passive job seekers Why pay isn’t a driver’s #1 motivator How to improve your recruiter’s sales skills How to connect with guests: Leah Shaver Brad Jones Drive My Way

    30 min

  5. 03/11/2021

    Episode 171 - The Insider’s Guide to Driver Recruitment Marketing with Leah Shaver, Brad Jones & Beth Potratz at the Iowa Motor Truck Association

    If you’re struggling to attract drivers, then don’t miss this second installment of Recruit and Retain fresh from the Iowa Motor Truck Association.  In this episode, discussing all things driver recruitment marketing, are Leah Shaver, President and CEO of the National Transportation Institute; Brad Jones, President and CEO of Saige Partners, a driver talent acquisition firm; and Beth Potratz, CEO for Drive My Way. “We have four different generations of folks working today in the trucking industry, and all of them respond differently to different things, and are interested in different things that they're going to experience at the workplace.” So if you’ve been wondering what to put on your FB ads to catch a driver’s eye. If you’re not sure how to differentiate your carrier (hint - be unique). Or if you have a very small marketing budget, then download and listen to this latest episode and take advantage of not one, but three perspectives on how to up your marketing efforts.  “People don't necessarily move because something is better. When we're using a lot of social media for advertising, it does have to stand out. Otherwise it doesn't filter through the noise.” What you’ll learn about in this episode: How to write effective FB ads The importance of language in marketing Why you should highlight your internal core values in your ads How to improve the quality of your leads Marketing tips on a small budget How to connect with guests: Leah Shaver Brad Jones Drive My Way

    31 min

  6. 20/10/2021

    Episode 170 - The Importance of Pay & Culture with Leah Shaver, Brad Jones & Beth Potratz at the Iowa Motor Truck Association

    Just how important are pay and company culture when recruiting and retaining drivers?  Joining Chad to discuss these hot topics are three very special guests from the Iowa Motor Truck Association - Leah Shaver, President and CEO of the National Transportation Institute; Brad Jones, President and CEO of Saige Partners, a driver talent acquisition firm; and Beth Potratz, CEO for Drive My Way.  If you’re struggling to recruit or retain drivers, it’s usually to do with one of three things: pay, marketing or company culture, with pay being the number one driver pain point.  But just what is the most impactful thing carriers can do when it comes to pay to get drivers to come on board? Pay market rate, consistently. Drivers want to know how much they’re going to get paid, when they’re going to get paid, and when they’re going to get a pay rise.  “I feel like most companies think if I just had the highest pay, I would get the drivers. But we know there are companies out there that are the highest payers, but the drivers are not necessarily just flocking to those companies.” And it’s not just pay that helps retain drivers. The driver’s relationship with the organization and their dispatcher, how they’re shown respect at work, whether the carrier puts their core values into actions. These aspects of workplace culture are vital to recruiting and retaining drivers.  “If you were to send a mass email out to your entire organization and ask what your core values are, how many people would have to Google those to determine what they are?” To hear all this and more, don’t miss this latest episode of Recruit and Retain.  What you’ll learn about in this episode: Why consistent pay is essential The lower the pay, the higher the turnover High pay does not guarantee drivers The driver/dispatcher relationship What respect in the workplace looks like How to connect with the guests: Leah Shaver Brad Jones Drive My Way

    31 min

  7. 15/09/2021

    Episode 169 - Why Improving Communications Helps Retain Drivers with Jordan Wagner & Tim Hindes

    One of the things that comes up time and again when we talk about the challenges and the struggles that carriers and recruiters are having with recruiting and retaining drivers, is communication.  From issues between the executive team and the recruiters, inter-departmental issues, issues between dispatchers and drivers - it all comes down to communication and culture.  If you’re wondering what your carrier can do differently to attract and retain better drivers, thinking about what you can do that’s better for your drivers, don’t miss this latest episode.  While there is no magic job or magic marketing technique to improve driver recruiter and retention, what you can do is focus your attention on communication problems. And it’s communication that we’re talking about with our two guests: Jordan Wagner, founder of WJW Consulting, and Tim Hindes, former CEO of Stay Metrics, now the General Manager of Retention at Ten Street. “I truly believe that communication solves all problems. And it can [from] marriages, all the way to the workplace. In marriage, the number one and two issues are money and sex. And then the number three is communication. And guess what? Number three can solve number two and number one.” What communication actually means The different forms of driver communication Importance of non-verbal communication  Poor communication comes from the top down How to train on communication and put it into practice How to connect with Jordan Wagner & Tim Hindes: Jordan Wagner 419-583-9139 www.wjwconsulting.com Tim Hindes

    36 min

  8. 01/09/2021

    Episode 168 - Why Retention is the New Recruitment with Jeremy Reymer & Wendy Bartz

    Don’t miss Jeremy Reymer, founder and CEO of CDL driver applicant tracking system, DriverReach, and Wendy Bartz, Director of Sales and Services at DriverReach, discuss how your carrier can solve its driver shortage issues on this week’s episode of Recruit and Retain.  DriverReach helps carriers figure out what the solution to their driver recruiting challenge is. They utilize the latest technology to streamline your recruitment process, prioritizing driver engagement. “It's so important that you're engaging and nurturing all the leads coming in. We spend so much money on advertising and getting leads into the system. We really need to put the effort in towards building relationships.” Download and listen as Jeremy and Wendy share their thoughts on DriverReach, why more and more carriers are investing in driver technology, what’s making drivers change the way they research carriers, why outside investors are looking to invest in the HR and the driver recruiting technology space, why you need to invest in your recruiters, how carriers are improving driver training, and why you should be creating driver-focused content. What you’ll learn about in this episode: How DriverReach can help your carrier Why your carrier needs to invest in driver technology How to appeal to drivers Outside investment in trucking Why you should invest in your recruiters Create driver focused content How to connect with Jeremy Reymer & Wendy Bartz: Taking the Hire Road podcast  DriverReach

    31 min
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About

If you need advice on how to find and keep the right talent in the trucking industry, you have made it to the right place! Recruit and Retain: Trucking Edition is all about developing the best practices and methods for finding talent and keeping it in the trucking industry. Turnover can be almost 100% for many companies over the course of a few years which is ASTOUNDING! Yet the demand for employees in the trucking industry remains at an all time high. What is going wrong? Why is it so hard to find the right employee? And when you do, why is it so hard to keep them? Chad Hendricks will be interviewing experts across the country to help you solve those problems and make your company more profitable and stable than it has ever been!

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