Scaling a SaaS company with ZERO Marketing Budget with Leopold van Oosten #230

Leo is the Founder and CEO at Amsterdam Standard, a technology partner who specializes in software development, IT staffing, and user interface design, the company provides dedicated nearshore teams, UX/UI interface design services, and agile software development for projects emphasizing agility.

With over two decades of professional experience Leopold is a seasoned expert in scaling development teams and sourcing top tech talent.

In this episode we cover:

• 00:00 - Intro
• 01:21 - Journey from Enthusiast to SaaS Investor
• 05:38 - The Best Stage for Getting Their Help
• 08:44 - Strategies and Challenges in Scaling Amsterdam Standard
• 13:04 - Role of Storytelling in Low-Budget Marketing
• 17:20 - Transitioning to Marketing Spending
• 23:46 - Advice for Product-Led Scaling Challenges
• 28:47 - Solid Scaling System for SaaS Growth
• 31:36 - Leopold's Favorite Activity To Get Into a Flow State
• 32:10 - Leopold's Piece Of Advice For Your Younger Self
• 32:41 - Leopold's Biggest Challenges at Amsterdam Standard
• 33:44 - Instrumental Resources For Leopold's Success
• 35:40 - What Does Success Mean for Leopold Today
• 37:00 - Get In Touch With Leopold

Get in Touch with Leopold:

Amsterdam Standard Website

Leopold's Email

Leopold's LinkedIn

Mentions:

Donald Miller

Elon Musk

Bill Gates

Books:

Storybrand by Donal Miller

Tag Us & Follow:

Facebook

LinkedIn

Instagram

More About Akeel:

Twitter

LinkedIn

More SaaS Podcast Episodes

SaaS Consultants

How To Value Your SaaS Company