The evolution of the Modibodi e-commerce business

Modibodi’s Global Chief Marketing Officer shares the brand’s online success story.

Liana Lorenzato has worked with Modibodi for almost eight years as the Global Chief Marketing Officer. Overseeing brand, marketing, commercial and communication strategies, and customer experience, she says she has been privileged to see the company evolve from an Australian grassroots start-up to a global business. 

When she joined the business in 2013, the taboo topic of periods and incontinence was hardly covered in mainstream media.  

In this episode, IMPACT’s CEO, Nicole Webb, explores with Liana, perhaps one of the greatest online marketing challenges: how do you market a product that no one wants to talk about?