Traction Lloyed Lobo

On this episode, Manik Suri, Founder and CEO of  GlacierGrid, shares his journey from public policy to tech entrepreneurship, exploring the challenges and breakthroughs along the way.

Join Manik as he covers key insights into the startup ecosystem, including:

- Debunking the myth that fundraising equates to success in Silicon Valley.
- Leveraging customer feedback to pivot and refine business strategies.
- Strategies for effective fundraising and managing capital efficiently.
- The significant role of personal global experiences in shaping business strategies.
- The essentiality of aligning product development with real-world problems.

*Since recording the interview, Therma has now rebranded as GlacierGrid

This episode is brought to you by:

Leverage community-led growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com 

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com




#product #marketing #innovation #startup #generativeai #AI

On this episode, Rajeev Dham, Managing Director of Sapphire Ventures, delves into the strategies of venture capital investment and the effective scaling of startups. Focusing on the B2B SaaS space, Rajeev highlights how Sapphire Ventures selects startups that redefine their market categories and the methodologies that lead to their success.

Discussion points include:

- The importance of backing companies that redefine their categories within the tech and software industries.
- Developing go-to-market strategies that improve customer experiences and distinguish startups from their competitors.
- Reconsidering the net burn ratio, advocating for a more nuanced financial management approach during growth phases.
- The value of founders’ direct engagement with their top customers.
- The need for startups to be adaptable and tackle unscalable tasks during crucial times.
- The critical role of a founder’s passion and determination in propelling a startup toward success.

Resources Mentioned:

Rajeev Dham - https://www.linkedin.com/in/rajeev-dham-79332812/
Sapphire Ventures - https://sapphireventures.com/




This episode is brought to you by:

Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.

Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada’s Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.




#product #marketing #innovation #startup #generativeai #AI

On this episode, Ania Wysocka, Founder of Rootd, discusses her journey and the creation of Rootd, an app designed to support those struggling with anxiety. Having experienced firsthand the lack of quality resources for anxiety, Ania embarked on a mission to fill this gap. Through extensive research and determination, Rootd was born, embodying a therapist-approved toolset aimed at empowering individuals to overcome anxiety.

With over 2 million users across 150 countries and achieving the #1 spot on iOS and Google Play, Rootd's impact is undeniable. Ania's story is about entrepreneurial success and creating a meaningful solution that addresses a universal challenge.

Ania highlights:

- The importance of recognizing and celebrating little wins along the journey, underscoring the value of pausing to reflect on achievements before moving on to the next goal.
- The conception of Rootd from a personal need to a global solution, emphasizing the app's development as a lifeline for those battling anxiety.
- The strategic steps taken to scale Rootd to eight figures in revenue with zero employees, showcasing the power of leveraging technology and community to drive growth.

Resources Mentioned:

Ania Wysocka - https://www.linkedin.com/in/ania-wys/
Rootd - https://www.linkedin.com/company/rootd-app/
Rootd App on iOS and Google Play - https://rootd.io/




This episode is brought to you by:

Leverage community-led growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com 

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com



#product #marketing #innovation #startup #generativeai #AI

In this episode, Lloyed sits down with Devo Harris, the Grammy-winning producer renowned for his work with Kanye West and John Legend, who has seamlessly transitioned from the pulsating rhythms of the music industry to the cutting-edge realm of technology.

Join us as Devo shares his inspiring journey to founding and growing Adventr which is reshaping the way audiences interact with commercials, movies, and games, offering viewers immersive "choose your own adventure" experiences like never before.

Key Takeaways:

- Devo's transition from music legend to tech executive: Explore the motivations behind Devo's pivot and the challenges he faced in gaining credibility as an entrepreneur outside the music industry.
- Adventr's diverse client base and unique value proposition: Learn how Adventr attracts major brands like H&M and Paramount while also supporting emerging filmmakers and game developers, and the innovative solutions it offers to clients.
- The future of interactive media: Gain insights into the evolving landscape of content providers, the impact of trends observed by Adventr, and the convergence of music, AI, and technology in shaping connected media.
- Fundraising and entrepreneurial advice: Hear Devo's experience in raising over $5 million in seed funding for Adventr and his valuable advice for aspiring entrepreneurs navigating the fundraising process.


Resources Mentioned:

Devo Harris - https://www.linkedin.com/in/devoharris/
Adventr’s Website - https://adventr.ai




This episode is brought to you by:

Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com




#product #marketing #innovation #startup #generativeai #AI

In this episode of the Traction podcast, Alice Heiman, Founder, Strategist, and Podcast Host of Sales Strategies for CEOs, shares her expertise in sales, honed from a rich background that spans from teaching in public schools to excelling in corporate sales. Alice’s journey from a public school teacher to a leading figure in complex corporate sales provides a unique perspective on sales strategies and customer relations.

Alice discusses several key points:

- The transition from education to sales and how teaching skills are beneficial in sales.
- Importance of mindset change in sales, especially for CEO founders.
- Utilizing networks and board advisors for business growth and sales strategies.
- Emphasizing the role of sales as a team sport and the importance of a team approach in large deals.
- The concept of No-Sell Selling and preparation before sales calls.
- Challenges faced by sales leaders globally and strategies to overcome them.
- Effective hiring and coaching strategies in sales.

Resources Mentioned:

Alice Heiman -
https://www.linkedin.com/in/aliceheiman/
Sales Strategies for CEOs -
https://www.linkedin.com/company/alice-heiman-llc/
“Conceptual Selling” by Robert Miller and Stephen Heiman -
https://www.amazon.com/Conceptual-Selling-Robert-B-Miller/dp/0446389064
“Strategic Selling” by Robert Miller and Stephen Heiman. -
https://www.amazon.com/Strategic-Selling-Successful-Americas-Companies/dp/0446386278/ref=pd_bxgy_img_d_sccl_2/135-0551963-3670142?pd_rd_w=1pMvl&content-id=amzn1.sym.7746dde5-5539-43d2-b75f-28935d70f100&pf_rd_p=7746dde5-5539-43d2-b75f-28935d70f100&pf_rd_r=HBETANRAPEWTZA3KVZS9&pd_rd_wg=atzQP&pd_rd_r=e428d300-d512-424f-9219-3b22c6e3f5ef&pd_rd_i=0446386278&psc=1
“Obviously Awesome” by April Dunford -
https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005
“Growth IQ” by Tiffany Bova -
https://www.amazon.com/Growth-IQ-Smarter-Choices-Business/dp/0525534407
“The Experience Mindset” by Tiffany Bova -
https://www.amazon.com/Experience-Mindset-Changing-Think-Growth/dp/059354269X
“Sales Innovation Paradox” by Dr. Howard Dover -
https://www.amazon.com/Sales-Innovation-Paradox-Harnessing-Performance/dp/1632996243
Alice Heiman’s podcast -
https://www.youtube.com/@AliceHeiman


This episode is brought to you by:

Leverage community-led growth to skyrocket your business. From “Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada’s Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch’s programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.


#product #marketing #innovation #startup #generativeai #AI

On this episode, Assaf Resnick, Founder and CEO of BigPanda, shares his journey of going from venture capitalist to building BigPanda into a billion-dollar company, diving into the challenges and strategies along the way. 

Specifically, Assaf  discusses:

- Strategies for scaling a tech company in a competitive market.
- The importance of a strong company culture and continuous innovation.
- Customer feedback as a cornerstone of product evolution.
- Embracing change and innovation to stay ahead of technological advancements.
- Leveraging partnerships to expand business reach and enhance product capabilities.

Resources Mentioned:

Assaf Resnick - https://www.linkedin.com/in/assafresnick/
BigPanda - https://www.linkedin.com/company/bigpanda/



This episode is brought to you by:


Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.




#product #marketing #innovation #startup #generativeai #AI