You Are Worth It with Johnny Tanner: Taco Stop #15

I met up with Johnny Tanner at Don Joaquin's Street Tacos. Together with his wife and seven kids, they are a viral YouTube sensation originally known as the Tannerites. With literally billions of views, they have pivoted their family business focus from ridiculously fun video snapshots into their lives and added the very timely and powerful uplifting message of YAWI — You are worth it. I wanted to learn why he believes in the power of culture, brand experience and human connection, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!

• Secret #1: Reflect on your "why"
• Secret #2: Uplift your customers and help them feel heard
• Secret #3: Help your customers feel uniquely valued
• Secret #4: Do things within your business to stay relevant.
• Secret #5: Speak to the one and show empathy
• Secret #6: Send a consistent message that resonates
• Secret #7: Help your team members become the best people they can be
• Secret #8: Care about your people over quotas or money
• Secret #9: Provide an experience and change everything for your customers
• Secret #10: Hire for attitude and then train in the technical
• Secret #11: Treat your team like they are part of your dream
• Secret #12: Create experiences with personal interactions with real care
• Secret #13: Build relationships and not just businesses
• Secret #14: Remember your customers have individual worth
• Secret #15: Teach the WHY to your team so they create an immersive brand experience
• Secret #16: Decide to create a better experience and the how will take care of itself
• Secret #17: Get on the same level as your team members

YOUR INPUT, FEEDBACK AND IDEAS

Thanks so much for watching this episode of Tacoincidence! I'd love to to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).

LINKS MENTIONED IN THIS EPISODE

Taco Stop #13: Don Joaquin's Street Tacos, American Fork, UT

• Website
• Facebook
• Instagram

YAWI Family

• YouTube
• Instagram

Jonny Tanner

• LinkedIn
• Facebook

Scott Porter

• LinkedIn​

Search for the Perfect Taco: 

• Instagram
• YouTube​
• LinkedIn
• Website

ABOUT TACOINCIDENCE

This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoinc