AI-Driven Marketer: Master AI Marketing in 2024

Danchez
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AI-Driven Marketer: Master AI Marketing in 2024

I'm just a marketer on a mission to master AI in 2024 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

  1. Are AI Agents Real? Here's the Breakdown for Marketers

    4 DAYS AGO · VIDEO

    Are AI Agents Real? Here's the Breakdown for Marketers

    In this AI marketing podcast [https://aidrivenmarketer.com] episode, Dan Sanchez [https://danchez.com]and Travis Sanchez delve into the early stages and future potential of AI agents, debating the current limitations and speculative advancements in AI-driven content creation. They unpack real-world applications of AI in business, explore how AI-generated music and creative personalities could revolutionize marketing strategies, and share pivotal moments that sparked their deep dive into AI. From discussing the latest in workplace AI tools to reflecting on AI's potential to outpace social media, this episode provides insightful commentary for marketers eager to harness AI's transformative power. Listen to this episode if you want to stay ahead in the evolving AI landscape. Subscribe to the AI-Driven Marketer Newsletter at https://aidrivenmarketer.com/ Resources Mentioned: * Viral Rap Tweet: https://x.com/kyleshannon/status/1859462298944819576?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1859462298944819576%7Ctwgr%5Eb9d51b41820d4a49adb9e71a6e7be2770af2d3bf%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.notion.so%2Fdanchez%2FAlex-Hormozi-Quote-143c946be26d80c08887ca422b4ec201%3Fpvs%3D3 Timestamps: 00:00 Helping marketers navigate AI: agents, ads, music. 03:26 AI's novelty boosts marketing reach and headlines. 07:20 "Agents are intelligent automation, not independent." 12:41 Create AI character Glitch for fun brand engagement. 15:31 Training limits delay ChatGPT 5 release speculation. 18:36 Few companies use social media effectively. 21:52 CEO-driven marketing decisions often waste money. 23:34 Businesses adopting AI, but practical impact unproven. 27:07 AI will impact life significantly, unlike social media. 32:07 Comparing writing tools: GPT versus Claude reactions. 34:04 AI music: fun, catchy, improved marketing potential.

    37 min
  2. SEO in the AI Era: My Strategies for Staying Ahead

    5 DAYS AGO · VIDEO

    SEO in the AI Era: My Strategies for Staying Ahead

    In this AI marketing podcast [https://aidrivenmarketer.com] episode, Dan Sanchez [https://danchez.com] explores how AI is reshaping the world of search engine optimization (SEO). With a focus on actionable strategies, Dan breaks down three game-changing approaches for marketers: AI planning, AI content, and AI priming. Learn how to use AI tools to outline content, experiment with AI-generated articles, and position your brand to rank in emerging AI search engines. Plus, hear real-world examples of how Dan's methods have driven traffic and insights into the future of search. Whether you're a seasoned SEO expert or just starting out, this episode will help you future-proof your SEO strategy. Timestamps: * 00:00 – 03:33: Introduction to the evolving SEO landscape. * 03:34 – 07:42: Key insights from Rand Fishkin's cross-platform search data. * 07:43 – 12:10: Dan's personal journey into SEO success and lessons learned. * 12:11 – 18:46: AI Planning: Using AI to strategize and outline high-ranking content. * 18:47 – 25:18: AI Content: Experimenting with automated content creation tools. * 25:19 – 31:36: AI Priming: Preparing for AI-dominated search engines with "The 3 Rs" (Roundups, Reviews, Rankings). * 31:37 – 33:53: Practical steps to leverage AI for SEO success. * 33:54 – End: Outro and final thoughts on the future of SEO.

    29 min
  3. 3-Steps to Building an AI-Driven Team: A Guide for Marketing Leaders

    13 NOV · VIDEO

    3-Steps to Building an AI-Driven Team: A Guide for Marketing Leaders

    In this episode of The AI Driven Marketer, host Dan Sanchez [https://danchez.com/] dives into the transformative power of AI for marketing teams. He presents a plan to amplify a small team's productivity and impact, covering the essential steps to align team members, build effective workflows, and leverage AI for faster, better, and smarter results. Whether your team is all-in on AI or still skeptical, this episode offers practical insights on creating an AI-driven culture to drive performance and innovation. Join Dan as he walks through a structured approach to make your team feel like a powerhouse of productivity. Get the AI CoachCustomGPT:  To unlock your team's AI potential, subscribe to Dan's newsletter at aidrivenmarketer.com/aicoach [https://aidrivenmarketer.com/aicoach] and get immediate access to the AI Coach tool. Key Timestamps: * 00:00 - Introduction: Why AI is the key to transforming a small team into a powerhouse. * 00:20 - Episode Overview: The goal of AI for teams and a promise to share a strategy to scale productivity. * 01:06 - Challenges Facing Teams: Recognizing varying team attitudes toward AI and the need for alignment. * 02:44 - Step 1: Casting a Vision: How to communicate AI's benefits and address team members' fears. * 03:51 - Step 2: Documenting Processes: The importance of listing daily, weekly, and project-based responsibilities to optimize with AI. * 05:37 - Step 3: Improving Tasks with AI: Dan introduces a framework to make tasks faster, better, and smarter. * 07:11 - Introducing the AI Coach Tool: How the custom GPT AI Coach can assist teams in adopting AI across their roles. * 09:32 - Access the AI Coach: Information on accessing the AI Coach for hands-on guidance with tasks.

    11 min
  4. One Prompt to 10x Your Future ChatGPT Outputs

    6 NOV · VIDEO

    One Prompt to 10x Your Future ChatGPT Outputs

    In this episode of The AI-Driven Marketer, Dan Sanchez explores a powerful technique that can transform how ChatGPT assists in marketing tasks. With a single prompt, Dan demonstrates how to use ChatGPT's new memory feature to customize AI responses based on your unique preferences, values, and long-term goals. If you're a marketer looking to leverage ChatGPT for deeper, more personalized insights, this episode is a must-listen. Dan breaks down the process step-by-step, sharing how to make ChatGPT an even more valuable tool in your marketing toolkit. The Personal Prompt: I want you to understand me on a foundational level, gathering information that would be helpful across a broad range of future interactions and topics. Start by reviewing what you already know about me, if anything, and then build on that by asking questions that go beyond my current needs or immediate tasks. Focus on learning about my core values, preferences, long-term goals, and unique personal and professional characteristics. Your goal is to ask about things that, once known, will help you understand my perspective, decision-making style, and motivations in any context. Prioritize questions that would help you provide relevant and personalized support across multiple areas of life, not just immediate requests. Think about who I am holistically and ask what would help you serve me well over time. Separate the HYPE From The Help Subscribe to the newsletter to get the AI news that matters for marketers: https://news.aidrivenmarketer.com/ Episode Timestamps: • 00:00 – Introduction to the episode and today's focus on a game-changing ChatGPT prompt. • 00:14 – Why this single prompt can 10x your productivity with ChatGPT. • 00:40 – Overview of the prompt that helps ChatGPT learn about you holistically. • 01:12 – The importance of memory in ChatGPT and how it works. • 02:18 – Step-by-step: Implementing the prompt for customized support. • 03:53 – Benefits: How a personalized ChatGPT can streamline marketing and life tasks. • 05:47 – Real-world examples: AI asking about work habits, values, and family. • 07:35 – Practical tips for interacting with ChatGPT to make the most of memory. • 08:25 – How to optimize memory and make ChatGPT your long-term AI assistant. • 09:57 – How to find and manage your ChatGPT memories effectively. • 12:14 – Closing thoughts on empowering your marketing with AI-driven insights. Love these show notes? Check out how The AI-Driven Marketer makes the most of AI tools to transform marketing workflows at https://aidrivenmarketer.com/toolkit

    10 min
  5. SearchGPT & The Future of SEO + Search Marketing #BotBros

    1 NOV · VIDEO

    SearchGPT & The Future of SEO + Search Marketing #BotBros

    In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez [https://danchez.com/] is joined by his brother and cohost Travis Sanchez to delve into the latest in AI-powered search technologies. They debate the worth of YouTube Premium, the advantages and limitations of free versus paid AI services, and discuss Google's dominance amidst emerging competitors like Perplexity. The conversation also covers the transformative potential of Search GPT on marketing and SEO, exploring real-world examples and scenarios that illustrate these shifts. Tune in to understand the future implications of AI for search behaviors and learn practical strategies to adapt in this rapidly evolving landscape. Resources Mentioned: * Dan's LinkedIn Post: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7253030815331184640-wB0c/?utm_source=share&utm_medium=member_desktop * Viral X Post: https://mobile.x.com/thegenioo/status/1852121935418884462 Timestamps: * 00:00 ChatGPT now allows searching your conversation history. * 06:00 X excels in live content interaction; unique advantage. * 06:56 Fast, ad-free with accurate info but flawed. * 10:18 AI surpasses Google through hyper-personalized experience. * 15:37 Perceived value depends on frequency of mentions. * 18:41 SEO will evolve into AI priming term. * 20:11 Create posts ecosystem; optimize for AI-driven searches. * 23:50 AI-driven answers preferred over traditional search results. * 26:41 Half use AI over Google; real estate event. * 31:09 Google's main concern: evolving revenue strategy sustainability. * 33:54 Search changes impacting SEO and Google Ads.

    34 min
  6. Turn AI into Your Marketing Strategy Partner – Here's How!

    30 OCT · VIDEO

    Turn AI into Your Marketing Strategy Partner – Here's How!

    In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez [https://danchez.com/] takes a deep dive into using AI as a tool for strategic marketing thinking, specifically focusing on executing a SWOT analysis. Rather than just tactical work, Dan explains how AI can elevate your marketing strategy by helping you "think smarter" and do more with annual and quarterly planning. By leveraging ChatGPT for SWOT, Dan demonstrates how AI can list and assess strengths, weaknesses, opportunities, and threats for your business, helping marketing teams streamline strategic planning. Tune in to learn actionable prompts, strategic insights, and ways to turn SWOT analysis into a robust plan for the coming year.   Timestamps: * 00:00 – Welcome and Episode Introduction * 01:05 – The Power of Using AI for Strategic Thinking, Not Just Tactics * 02:30 – Overview of SWOT Analysis in Business * 04:20 – How ChatGPT Can Perform SWOT Analysis and Strategic Planning * 06:15 – Steps to Prepare ChatGPT with Context for SWOT * 08:05 – Practical Prompt Example to Train ChatGPT on Your Business Needs * 09:50 – Customizing AI Insights for Trim Healthy Mama's SWOT Analysis * 11:35 – Adjusting AI Results for Real-World Applicability in Marketing * 13:00 – Transforming SWOT Insights into a Strategic Action Plan * 14:20 – Final Thoughts: Embracing AI to Think Smarter in Marketing

    15 min
  7. AI Agents, Automated Design, & The Future of SEO - This Week With #BotBros

    25 OCT · VIDEO

    AI Agents, Automated Design, & The Future of SEO - This Week With #BotBros

    In this AI marketing podcast [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com/] and cohost Travis Sanchez delve into the multifaceted world of AI, discussing its evolving role from processing extensive numerical data with tools like Claude to acting as an emotional support system for personal reflection. They explore AI's integration into marketing tools, with Adobe leading the way in innovative features like 3D manipulation and generative fill for video. The episode also touches on the impact of AI on SEO, the potential for automating tasks currently requiring human intervention, and the growing preference for AI tools like ChatGPT in everyday searches. Tune in for insightful commentary and practical advice on leveraging AI to enhance your marketing strategy. Timestamps: 00:00 Apple Intelligence launched with upgraded Siri, AI tools. 04:45 Apple updates aren't crucial for marketers' workflows. 08:31 True agents require more AI autonomy. 11:42 AI's potential and challenges explored optimistically. 15:39 Illustrator simplifies creating ads in different sizes. 16:14 Marketers will become graphic designers using tools. 22:03 Considering returning to improved, versatile AI tool. 25:55 Assistant automates tasks via desktop terminal access. 28:39 Compile Facebook testimonials, seek permission to share. 29:53 AI executes ideas with detailed instructions efficiently. 32:56 LinkedIn crawling: potential guest outreach tool. 39:21 SEO strategies need adaptation due to ChatGPT. 41:57 AI pushes organic search results down significantly. 45:08 SEO impacts AI as reference-dependent training. 48:57 Text analysis better suited than data crunching. 51:04 ChatGPT helps troubleshoot Apple device issues. 54:04 AI advice good; try cautiously, own risk.

    55 min
  8. The ULTIMATE ChatGPT Breakdown – Which Model Should You Choose?

    23 OCT · VIDEO

    The ULTIMATE ChatGPT Breakdown – Which Model Should You Choose?

    In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez [https://danchez.com/] dives into the evolving landscape of ChatGPT, breaking down the six different models that are now available to users. Host Dan Sanchez takes a deep dive into each version—ChatGPT-4o, ChatGPT-4o Canvas, and the reasoning powerhouses o1iPreview and Mini—helping you understand how to leverage the right model for your marketing needs. Whether you're writing content, coding, or tackling complex reasoning tasks, you'll learn how each ChatGPT variant can optimize your workflow. Tune in to discover which ChatGPT model is right for you and how to unlock its full potential. Past Episodes Mentioned: * ChatGPT with Canvas: https://aidrivenmarketer.com/episode/the-magic-of-chatgpts-new-canvas-feature-for-content-marketing * ChatGPT o1-Preview: https://aidrivenmarketer.com/episode/chatgpts-new-01-preview-model-what-it-means-for-marketers-6-use-cases * Custom GPTs: https://aidrivenmarketer.com/episode/my-process-for-crafting-custom-gpts-ai-fundamentals-course-part-4 Timestamps: * 00:00 – Introduction: Why ChatGPT is no longer one-size-fits-all * 02:00 – Breaking down ChatGPT-4o and its capabilities * 04:50 – ChatGPT-4o with Canvas: Collaboration made easy * 08:30 – o1-Preview: The power of deep reasoning * 12:20 – Mini Versions: Faster, cheaper, and built for scale * 14:00 – Custom GPTs: Tailoring ChatGPT to your brand or needs * 18:10 – Which ChatGPT model should marketers use? * 20:45 – Final thoughts and call to action

    14 min
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I'm just a marketer on a mission to master AI in 2024 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

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