On The Air (Podcast)

Carlos Garijo
  • 4.5 (2)
  • MARKETING
  • EVERY TWO WEEKS
On The Air (Podcast)

El podcast para curiosos digitales, donde repasamos juntos marcas, plataformas de ecommerce, tendencias o novedades de esta disciplina, no tan nueva, llamada “DIGITAL”. carlosgarijo.substack.com

  1. Unveiling Survivor Bias—Learning from the Unseen in E-commerce

    20 HR AGO

    Unveiling Survivor Bias—Learning from the Unseen in E-commerce

    Unveiling Survivor Bias—Learning from the Unseen in E-commerce In today's episode, we dive into the fascinating concept of Survivor Bias and explore how it influences our decision-making processes, particularly in the realm of e-commerce. The WWII Airplane Story and Abraham Wald's Insight During World War II, a special team was formed to reinforce the fuselages of airplanes to keep them airborne longer. 🛩️ They analyzed returning aircraft riddled with bullet holes and plotted the impact points on a diagram, revealing the areas that were hit most frequently. The obvious solution seemed clear: reinforce those heavily damaged areas. ☝️ But when mathematician Abraham Wald was consulted, he offered a counterintuitive perspective that shifted their approach entirely. He pointed out that the areas without bullet holes on the returning planes were actually the most critical. Why? Because planes hit in those areas—like the engines or cockpit—didn't make it back at all. "Reinforce the areas where there are no bullet holes," he advised, "because those are the planes that didn't survive." This revelation led to more effective reinforcement strategies that saved countless lives. Applying Survivor Bias to E-commerce Just as military strategists initially focused on the visible damage, businesses often concentrate on the obvious issues—the "red bullet holes"—in their operations. In e-commerce, this might mean fixing glitches or optimizing features based on existing user data. But what about the customers who never make it to your site or those who leave without a trace? * Invisible Data Gaps: We may overlook significant problems simply because we lack data on them. The absence of evidence is not evidence of absence. * Understanding Non-Customers: Consider the users who don't convert or don't engage. What barriers are preventing them from becoming customers? * Asking the Right Questions: Sometimes, the best way to gather missing information is to reach out directly. Surveys, feedback forms, or even brief questionnaires can provide valuable insights into why potential customers are slipping away. Think Differently for Different Results By shifting our focus to include what's not immediately visible, we open the door to innovative solutions. Einstein once said, "We cannot solve our problems with the same thinking we used when we created them." 🚀 Embracing this mindset encourages us to look beyond the obvious and address underlying issues that could be critical to our success. Key Takeaways: * Don't just fix what's visibly broken; seek out the unseen obstacles. * Gather data proactively to understand the full picture. * Challenge assumptions that "no data" means "no problem." Join us as we explore how recognizing and overcoming survivor bias can lead to more effective strategies in e-commerce and beyond. #Letstalkabout #Metrics #Ecommerce #Analysis #OutOfTheBox 🎙️🛍️ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

    7 min
  2. The Two-Pizza Team—Optimizing Team Size for Maximum Efficiency

    3 DAYS AGO

    The Two-Pizza Team—Optimizing Team Size for Maximum Efficiency

    The Two-Pizza Team—Optimizing Team Size for Maximum Efficiency In today's episode, we explore the intriguing concept of Jeff Bezos's Two-Pizza Rule for determining the ideal team size. Whenever we convene a meeting or assemble a workgroup, the perennial question arises: Who should be included? What's the magic number of people to make the team functional? Jeff Bezos, the founder of Amazon, provided a simple yet effective answer that has shaped the company's way of working: "The ideal size of a team or meeting is limited to the number of people who can be fed with two pizzas." 🍕 Why Two Pizzas? The reasoning is straightforward: * Agility: Smaller teams can move faster and adapt more quickly. * Improved Communication: Fewer people mean clearer, more direct communication channels. * Cohesion: A tight-knit group fosters better collaboration and understanding. * Faster Decision-Making: With fewer voices, decisions can be made swiftly. * Autonomy: Small teams often have more freedom to innovate and take ownership. This concept mirrors the human aspect of creating a Minimum Viable Product (MVP)—building highly effective teams that don't inflate organizational costs. Amazon highlighted the significant communication costs associated with large teams—not just in terms of reduced operability but also in the resources and time required to disseminate information. Key Takeaway: When forming your next team, consider the Two-Pizza Rule. If the team can't be fed with two pizzas, it might be too large to function optimally. Did You Enjoy This Episode? If you found this insight helpful, follow us for more tips and industry news. Subscribe to our bi-weekly newsletter here to receive a summary of all our published content. Let's continue the conversation! #LetsTalkAbout #FriendlyBrand 🎙️🍕 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

    6 min
  3. Psychological Pricing—Does €9.99 Sell Better Than €10?

    5 DAYS AGO

    Psychological Pricing—Does €9.99 Sell Better Than €10?

    In today's episode, we dive into the intriguing world of psychological pricing and explore how subtle differences in pricing strategies can significantly impact consumer behavior and sales in e-commerce. The Universe of Pricing Pricing isn't just about numbers; it's a vast universe that influences how we sell products. Factors like margins, average ticket size, turnover, and numerous other elements play crucial roles in determining the optimal price point. Common Pricing Recommendations * Visual Cues: Utilize visual signals to grab attention, such as highlighting discounts or limited-time offers. * Price Breakdown: Present the price divided over days or per person to minimize the perceived cost, making it more digestible for customers. Psychological Pricing Tactics * Higher Prices on the Left: Place a higher-priced item to the left of the product you want to sell (since we read from left to right), making the target product seem more affordable. * Fewer Syllables in Prices: Prices like €27.98 may seem more expensive than €28.10 because they take longer to pronounce, affecting perception. Focusing on the Final Digit * To Round or Not to Round? Would you price an item at €20 or €19.99? Studies suggest that prices ending with odd numbers can boost sales by up to 24%. * Avoid Rounding: The first takeaway is clear—avoid round numbers to leverage psychological pricing benefits. Internal Pricing Strategies in Retail/Online * Differentiating with the Last Digit: Retailers often use the last digit to signify special offers or standard pricing. * Case Study—Hawkers Modular: * Regular prices end with a 9 (e.g., €39.99, €49.99). * Summer campaign prices end with a 5 (e.g., €19.95, €24.95). * This subtle change not only catches the customer's eye but may also help internally differentiate orders. The Common Goal * Sell More! The ultimate aim is to increase sales and facilitate the purchasing decision for customers. The Million-Euro Question * Do You Round Your Prices? * We'd love to hear your thoughts on whether you use rounded prices or psychological pricing tactics in your business. Join Us Tune in as we delve deeper into how psychological pricing influences buying decisions. We'll discuss practical strategies to optimize your pricing for better sales performance and share insights that could transform your approach to pricing. #LetsTalkAbout #Pricing #Revenue #RevenueManagement #Hawkers 🎙️💰 Don't miss this enlightening discussion on the art and science of pricing! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

    14 min
  4. Can an AI Be Your Next CEO? Exploring the Future of Leadership

    18 NOV

    Can an AI Be Your Next CEO? Exploring the Future of Leadership

    In today's episode, we delve into a fascinating and controversial topic: the appointment of an Artificial Intelligence (AI) as a company's CEO. Recently, the Chinese company NetDragon Websoft Holdings Limited 網龍網絡控股有限公司 made headlines by naming an AI as the CEO of one of its subsidiaries. Interestingly, since this unconventional decision, the company's stock value has increased by 10%. But what does this mean for the future of leadership and decision-making in businesses? Is it coincidence, luck, or smart practice? We take a deeper look by asking an AI about this very decision, and here's what it had to say: "In my opinion, appointing an AI as a company's CEO is generally not practical or effective in most cases. While AIs can be sophisticated and effective in data-driven decision-making, they lack important skills and characteristics necessary for an effective business leader—such as communication skills, leadership abilities, empathy, and subjective judgment. Moreover, appointing an AI as CEO could raise concerns about responsibility, ethics, and decision-making in unexpected and complex situations. Ultimately, business decision-making is a complex process involving multiple factors, including financial, social, and human aspects, which might be difficult for an AI to quantify or predict. In summary, although AIs can be valuable tools to assist in company decisions, it's unlikely that an AI could effectively perform the role of a human CEO and successfully lead a company." It's intriguing that even the AI doesn't recommend itself for the role of CEO. Are they being modest, or is there more to it? How did NetDragon's AI "cousin" achieve this milestone? We also discuss how we live in the era of DATA. Not long ago, data was hailed as the new oil, and companies were eager to harness and utilize it. Now that we've found ways to process this data effectively with AI, why are we hesitant to embrace AI leadership? We draw parallels with modern Formula 1 racing, where strategy and data from the car, weather, track conditions, and observations are crucial for winning races—alongside the driver and the car. The real challenge lies in how we'll interact with this new AI BOSS and how we'll communicate to convince it. Is a new profession on the horizon? Introducing the Chief LINK Officer (CLO). Join us as we explore: * The implications of having an AI as a CEO. * The role of data and AI in modern decision-making. * The challenges and ethical considerations of AI leadership. * How businesses might adapt to an AI-led future. Tune in to discover whether an AI could be your next CEO and what that means for the future of work. #LetsTalkAbout #AI #CEO 🎙️🤖 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

    5 min
  5. The Power of Focus—Could Selling Just One Product Be the Key to Success?

    15 NOV

    The Power of Focus—Could Selling Just One Product Be the Key to Success?

    In today's episode, we explore an intriguing concept: Imagine owning a makeup store 💄 that sells only ONE product each week—many units, but all of the same model. Just one! Do you think it would work? 🧐 Believe it or not, this idea exists in another sector. On May 5th, 2015, Yoshiyuki Morioka opened a bookstore 📚 in the Ginza district of Tokyo 🇯🇵 where each week he sells ONLY one book 📖—many copies, but just one title. His idea is simple: Focus, minimalism, simplicity. The bookstore, known as Morioka Shoten, has been successfully operating for over six years. Now, let's think about the online world. Can you imagine an e-commerce site offering only one product? In certain niches, this already exists because it's intrinsic to their business model. But what about sectors like makeup or beauty? Imagine an online store that, despite the vast variety available, offers only one product per week. Would it work? At first glance, you might say no. But then again, we might have said the same about a bookstore selling only one book, and yet it's thriving. This highlights that there's room for all niches and opportunities if they're properly focused. Join us as we delve into the power of focus in business, exploring how minimalism and simplicity can carve out unique spaces in crowded markets. We'll discuss the potential benefits and challenges of such a model and consider whether this approach could be applied to other industries. Tune in to discover how less can truly be more in the world of business innovation. #LetsTalkAbout 🎙️✨ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

    6 min
  6. The Best Metric in the World—Connecting People

    13 NOV

    The Best Metric in the World—Connecting People

    In today's episode, we delve into the profound importance of connection as the ultimate metric in our lives. This past week wasn't marked by a 90% increase in sales, improved conversion rates, higher average tickets, or achieving our annual budget. Instead, it was special because I added a new metric to my personal dashboard: the number of genuine connections I've made. Reflecting on the iconic slogan from a great company I once worked for—"Connecting People" by Nokia—we revisit how this tech pioneer emphasized bringing people closer together. What once seemed trivial or even ridiculous ("Why do we need a device to talk when we can meet at the bar?") has become indispensable in our lives. A recent enlightening conversation with Jesús Mazo at EADA Business School reminded me that beyond all data and possible metrics, it's the people with eyes, faces, names, and stories who truly matter. Discussing LinkedIn, Jesús shared his personal and professional growth over the past year. He introduced a metric he's looking to patent and perhaps sell to LinkedIn: the number of real contacts—those involving conversations longer than five minutes or meetings to chat—that you've had within your network. As Jesús aptly puts it, this is about people, relationships, building together, and helping one another. This powerful idea has been simmering in my mind, and I'm eager to give it momentum. It's no surprise to say that Jesús is a true Nokia—a connector of people, a source of good vibes, and above all, energy! Embracing my role as an eternal learner, I join him in prioritizing the personal and human aspects of our network. Naturally, there are collateral effects (inevitable), and this week has been about discovering more wonderful and enriching people who will now fill more hours reading posts, articles, or content. But these are the best kinds of collateral effects! Let's mention names because, after all, this is about people: Isabel Zapata Llena and Isabel Abelleira, it was a pleasure meeting you and crossing paths. Victor Camon, congratulations on the idea of #DUOPOST (which also needs to be patented). Join us as we explore the true value of genuine connections in both our personal and professional lives, and why making connecting our top metric can lead to more meaningful and fulfilling experiences. #ConnectingPeople #Networking #Relationships #PersonalGrowth #LinkedIn #LetsTalkAbout 🎙️✨ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

    5 min
  7. My Top 9 Must-See TED Talks—Inspiring Ideas Worth Sharing

    11 NOV

    My Top 9 Must-See TED Talks—Inspiring Ideas Worth Sharing

    In today's episode, we're diving into the transformative world of TED Talks—those powerful presentations that capture the essence of human storytelling and idea-sharing. If you haven't seen them yet, I'm excited to share my top 9 indispensable TED (and TEDx) talks that you simply must watch! But First, What Are TED Talks? TED Talks are rooted in the fundamental human tradition of gathering to share stories and ideas. In prehistoric times, people gathered around campfires; in ancient Greece, they met in the "agora," an open space where free citizens could listen to civic announcements, military campaigns, or discuss politics. In 1984, this concept was revitalized when architect and graphic designer Richard Saul Wurman, along with typography and television expert Harry Marks, organized a conference to bring together specialists in Technology, Entertainment, and Design—hence the acronym TED. Their goal was to share new and interesting ideas across these fields. The first TED event featured revolutionary presentations like Sony's compact disc and a demonstration of Apple's first Macintosh—icons of the era just before the internet boom. Despite its innovation, the initial conference wasn't financially successful, and it took six years before the next one was held. A major turning point came in 2001 when the Sapling Foundation, led by British entrepreneur Chris Anderson, acquired TED. In 2006, they made all TED Talks freely available online, leading to a significant surge in global popularity. What About TEDx? TEDx events are independently organized local conferences held under the TED license to maintain the spirit of TED's mission—ideas worth spreading. These events occur worldwide throughout the year, offering communities a chance to share in the TED experience. Here Are My Top 9 Must-See TED Talks: * "Do Schools Kill Creativity?" by Sir Ken Robinson (2006) * An insightful exploration of how our education system affects creativity. * Watch here * "How Great Leaders Inspire Action" by Simon Sinek (2009) * Unveils the power of the "Why" in leadership and innovation. * Watch here * "Inside the Mind of a Master Procrastinator" by Tim Urban (2016) * A humorous and relatable look at procrastination and how our minds work. * Watch here * "How to Speak So That People Want to Listen" by Julian Treasure (2013) * Offers practical tips on how to communicate more effectively. * Watch here * "My Philosophy for a Happy Life" by Sam Berns (2013) * Inspiring life lessons from a young man living with progeria. * Watch here * "The Art of Misdirection" by Apollo Robbins (2013) * A fascinating demonstration of attention and perception. * Watch here * "Your Body Language May Shape Who You Are" by Amy Cuddy (2012) * Explores how posture and body language affect our confidence and success. * Watch here * "Brain Hack: 6 Secrets to Learning Faster, Backed by Neuroscience" by Lila Landowski (2023) * Unlocks techniques to accelerate learning based on brain science. * Watch here * "Benjamin Zander on Music and Passion" by Benjamin Zander (2008) * A moving talk about the power of classical music and embracing new possibilities. * Watch here Join Us as We Explore These Incredible Talks We'll delve into each of these talks, highlighting the key insights and why they resonated with me. From creativity in education and leadership inspiration to effective communication and understanding human behavior, these talks offer valuable lessons and thought-provoking ideas. Tune in to discover new perspectives and ignite your curiosity! #LetsTalkAbout #TEDTalks #TED #Inspiration #IdeasWorthSharing 🎙️✨ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

    16 min
  8. You, Me, and My Avatar—Exploring How AI Avatars Enhance Human Interaction

    8 NOV

    You, Me, and My Avatar—Exploring How AI Avatars Enhance Human Interaction

    In today's episode, we delve into the fascinating world of artificial intelligence (AI), robotics, and the growing presence of avatars in our daily lives. Despite rapid advancements, there's often a gap in how we conceptualize and understand AI. As humans, we sometimes need tangible representations to fully grasp and relate to complex technologies. This is where avatars come into play—digital characters that can interact with humans and learn from them (though we must consider how this learning is interpreted). Avatars are becoming prevalent across various fields, including healthcare, education, marketing, and entertainment. Key Topics Covered: * Avatars in Social and Emotional Simulation: * How avatars can simulate social and emotional situations, allowing researchers to study human interactions. * Programming avatars to exhibit behaviors like anger or sadness to observe human reactions to different emotions and social scenarios. * Enhancing Education and Healthcare: * Utilizing avatars to teach social skills to children with autism. * Providing psychological therapy to patients suffering from depression or anxiety. * Helping patients feel more comfortable sharing their emotions and problems, enabling healthcare professionals to better understand their needs and offer improved treatment. * Improving Cross-Cultural Communication: * Programming avatars to translate different languages and dialects in real-time. * Assisting people in communicating more effectively in intercultural situations. * Avatars and the LGBTQ+ Community: * The importance of avatar personalization as a pillar of inclusion. * How customizable avatars can help destigmatize prejudices and promote acceptance and understanding. Conclusion: When used effectively, avatars and AI can help us better comprehend human nature and enhance the way we interact and communicate with one another. By providing a tangible form to AI, avatars bridge the gap between technology and humanity, fostering empathy, understanding, and inclusion. Join us as we explore how avatars are transforming our world, impacting various sectors, and what this means for the future of human interaction. #LetsTalkAbout 🎙️🤖 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

    6 min
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4.5
out of 5
2 Ratings

About

El podcast para curiosos digitales, donde repasamos juntos marcas, plataformas de ecommerce, tendencias o novedades de esta disciplina, no tan nueva, llamada “DIGITAL”. carlosgarijo.substack.com

Information

  • Creator
    Carlos Garijo
  • Years Active
    2021 - 2024
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © C@rlos G@rijo
  • Show Website
    On The Air (Podcast)

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