Chris Golec on B2B personalized advertising New Business Strategies™

The Price of Business | On July 29, 2013, Chris Golec, Founder and CEO, Demandbase was interviewed on how B2B personalized targeted advertising and content can dramatically change attraction and conversion rates. The interview gets off to a rousing start with a discussion about those creepy B2C ads that follow viewers from site to site. The conversation then turns to how B2B companies can deliver uniquely personalized content to target accounts based on where the buyer is in their journey.
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