5 episodios
New Business Strategies™ Christine Crandell
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- Economía y empresa
The New Business Strategies Podcast offers 8-minute interviews with CEOs and thought leaders from leading technology companies (LinkedIn, Demandbase, Lithium Technologies etc.) and industry showcase examples of customer-aligned organizations.
Tune in for high-energy, original interviews covering a wide range of topics that always include actionable advice for large and small businesses alike.
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New Business Strategies is a B2B strategy and customer experience consulting firm. With our proven proprietary Sellers Compass™ and strategic planning methodologies we help Marketing, Sales and Service teams to quickly build enduring, meaningful and profitable relationships with prospects and customers because Revenue and Growth are all that matter. In today’s market, accelerating revenue cycles can only happen by building preference with buyers early on through expected, valued experiences – and that only happens by precisely understanding what the buyer does during their lifetime journeys.
www.newbizs.com
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Brian Carr on delivering a valued customer experience
The Price of Business | On October 14, 2013, Brian Carr, Chief Revenue Officer of Appcelerator was interviewed about how his role is all about delighting the customer and making sure the organization delivers a customer experience that is valued. Brian talked about how his sales, marketing and customer service team had to rethink their collaborative efforts in order to deliver a seamless, meaningful experience to the company’s customers. He also talked about how he had to tear down organizational silos, knock down barriers to delighting the customer, and realign all the functions outward to the buyers’ journey.
Please share with us your comments, feedback and guests you would like to hear us interview! -
Carol Snell on innovative call center strategies
The Price of Business | On May 11, 2013, Carol Snell, CEO of SalesPortal was interviewed about innovative new ways to use the call center to drive additional revenue. This fast paced interview starts off with a lively discussion on how call centers are far from dead but are actually big growth areas. Carol talked about the impact of mobile devices on call centers and new opportunities to do brand partnership marketing that drive significant additional revenue.
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Brian Goffman on LinkedIn's enterprise sales apps
The Price of Business | On September 30, 2013, Brian Goffman, Head of Enterprise Marketing at LinkedIn Corporation was interviewed about how LinkedIn is expanding into enterprise sales applications. Brian talks about the trend of social selling and how sales people are seven times more productive selling through LinkedIn’s Sales Navigator than through traditional means like cold calling. He also shares how rapidly LinkedIn is growing and the company’s new vision for itself and its member worldwide.
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Jeff VanDeVelde on retooling customer experience
The Price of Business | On July 1, 2013, Jeff VanDeVelde, Senior Vice President, Client Experience and Loyalty, SunTrust Banks, Inc. was interviewed. Christine Crandell interviewed Jeff on how SunTrust used retooling its customer experience strategy from the ground up as a way to drive more revenue and build loyalty in an era of deep distrust of banks. Jeff shares how they went about understanding customer expectations and the role their CEO and employees had in sustaining this new way of doing business.
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Chris Golec on B2B personalized advertising
The Price of Business | On July 29, 2013, Chris Golec, Founder and CEO, Demandbase was interviewed on how B2B personalized targeted advertising and content can dramatically change attraction and conversion rates. The interview gets off to a rousing start with a discussion about those creepy B2C ads that follow viewers from site to site. The conversation then turns to how B2B companies can deliver uniquely personalized content to target accounts based on where the buyer is in their journey.
Please share with us your comments, feedback and guests you would like to hear us interview!