Consumer Psychology

Welcome to Spooky Psychology with Megan and Lauren!

Today we're discussing psychological marketing tactics and getting specific about advertising to children and the new trend of "gentle parenting." 

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references:

https://www.verywellmind.com/what-is-consumer-psychology-2794899

https://www.psychologytoday.com/us/basics/consumer-behavior

https://www.psychologytoday.com/us/blog/the-modern-brain/201911/3-cognitive-shortcuts-exploited-marketers

https://theconversation.com/what-is-gentle-parenting-an-expert-explains-184282

https://www.newyorker.com/books/under-review/the-harsh-realm-of-gentle-parenting

https://www.parents.com/parenting/better-parenting/style/what-is-gentle-parenting/

https://www.psychologytoday.com/us/blog/science-choice/202003/7-reasons-panic-buying-behavior

https://www.nbcnews.com/better/pop-culture/target-effect-psychologist-explains-why-you-can-t-just-buy-ncna923456

https://www.crowdspring.com/marketing-psychology/

https://www.allbusiness.com/how-to-market-to-kids-1965-1.html

https://www.apa.org/pubs/reports/advertising-children