01/04/2021

D2C Leaders: Jaime Sacristán CEO & Founder of Wifly Mobility

Jaime Sacristán is CEO & Founder of Wifly Mobilitye Bike. Wifly is a Premium eBike subscription service that includes the all the benefits of what would normally be seen in car rental: periodic maintenance and insurance against theft, vandalism and accidents plus all with home delivery. He talks about their achievements so far, growing a business and raising funds. Jaime also discusses building customer relationships and creating loyalty that drives customer referrals. He also discusses their ambitions for global growth how they are using both digital and traditional media. Brought to you by CommerceCentric the direct-to-consumer experts. www.CommerceCentric.com

41 min

14/12/2020

D2C Leaders: Scott Davis, Co Founder of Dog Threads

Scott Davis Co Founder of Dog Threads and successful Shark Tank (The US version of Dragons Den) contestant, talks to us about finding your product niche and going direct to consumer, plus a little bit on their Shark Tank success. A D2C expert of over 10 years Scott has helped many big names go direct to consumer, but in 2014 he and his wife Gina took the plunge to build their own business from scratch. He chats to us about the ease of using Shopify, the advantages of D2C, managing Black Friday and Holiday promotions and how product imagery can drive conversion. Brought to you by CommerceCentric the direct-to-consumer experts. www.CommerceCentric.com

35 min

03/12/2020

D2C Leaders: Anthony Favell, E-commerce Trading Manager at Brompton Bicycle

Anthony Favell, E-commerce Trading Manager at iconic UK brand Brompton Bicycle, talks to us about going global, managing rapid growth and launching a direct to consumer channel as a manufacturer. Anthony a veteran of online retail and accomplished digital project manager also shares his thoughts on creating a successful online brand, managing an ecommerce store through a period of unprecedented demand and flipping the traditional ecommerce mindset when it comes to marketing. Brought to you by CommerceCentric the direct-to-consumer experts. www.CommerceCentric.com

40 min

06/11/2020

D2C Leaders: Lorrie Mizuko, Senior Director of Digital & Ecommerce for Consumer Products at Resideo

Lorrie Mizuko, Senior Director of Digital and Ecommerce for consumer products at Resideo, talks to us about the challenges of the smart home market, creating a D2C channel, managing B2B and D2C, the importance of data, and the future of Ecommerce. With over 15 years experience working for some of the worlds biggest brands like Resideo, HTC and Target, as well as hands on digital and ecommerce consulting, Lorrie has an unsurpassed wealth of knowledge. Join us in this podcast where she passes on the secret to running a successful direct to consumer channel. Brought to you by CommerceCentric the direct-to-consumer experts. www.CommerceCentric.com

47 min

25/08/2020

D2C Leaders: Seamus McDaid, Managing Director at McDaids Football Special

Seamus McDaid, Managing Director at iconic Irish soft drink company McDaids, creators of Football Special, talks to us about being a 4th generation family business leader and the challenges of taking a 70 year business into the D2C age. We discuss international distribution, the carbonated beverage market, preparing for a post covid Christmas and surviving in a world of Coca Cola and Pepsico domination. Seamus took the reigns of McDaids after spending eight years expanding the family business in America and is now preparing to re-launch their direct to consumer store in time for Christmas and delivering a taste of Donegal all over the world. Brought to you by CommerceCentric the direct-to-consumer experts. www.CommerceCentric.com

32 min

07/08/2020

D2C Leaders: Michael Fox, Head of Delivery for CommerceCentric The D2C Experts

Michael Fox, Head of Delivery for CommerceCentric talks to us about D2C Project Management, Internationalisation, Risk, and maintaining quality when building direct to consumer ecommerce solutions. Michael leads our solution delivery practice and has over 15 years international experience delivering direct-to-consumer solutions for some of the worlds biggest brands. As an experienced business and technical expert Michael has helped many organisations across multiple industries realise the potential of taking their business direct-to-consumer on the Shopify platform. Brought to you by CommerceCentric the direct-to-consumer experts. www.CommerceCentric.com

51 min

31/07/2020

D2C Leaders: Dwaine Bryan, Head of Ecommerce for Luxury Menswear Brand Thom Sweeney

Dwaine Bryan, Head of Ecommerce for luxury menswear brand Thom Sweeney talks building a D2C channel from scratch, online fashion retail, managing international shipping, and what makes a good ecommerce leader. With 15 years ecommerce experience from the likes of Mothercare, Bathstore, The Conran Shop and Thom Sweeney, Dwaine is a hands on direct to consumer champion. Currently launching a full D2C solution for Thom Sweeney he spares some time to pass on his insight and learnings. Brought to you by CommerceCentric the direct-to-consumer experts. www.CommerceCentric.com

47 min

20/07/2020

D2C Leaders: Imteaz Ahamed, Head of Direct-to-Consumer at Reckitt Benckiser North America

Imteaz Ahamed, Head of direct-to-consumer ecommerce for Reckitt Benckiser North America talks D2C, Shopify, picking technology and maintaining profitability in FMCG ecommerce. Imteaz started his career in RB in Australia over ten years ago and has since worked across Europe and the Americas championing ecommerce. Reckitt Benckiser is a global FMCG business and owners of such brands as Durex, Scholl, Enfamil and many more. Learn how they have approached direct-to-consumers ecommerce and faced the challenges of Covid19. Brought to you by CommerceCentric the direct-to-consumer experts. www.CommerceCentric.com

51 min

18/07/2020

D2C Leaders: Philip Driver. Managing Change and Channel Conflict for Brands Going Direct to Consumer

In this episode researcher Jakob Gundersen talks to Philip Driver founder and CEO of CommerceCentric and formerly CMO and Head of Ecommerce for some of the worlds biggest brands, on the challenges of going direct-to-consumer and how to manage channel conflict and the changes to partner relationships it can bring about. We discuss retail and wholesales relationships, change management and D2C market positioning. Brought to you by CommerceCentric the direct-to-consumer experts. www.CommerceCentric.com

40 min

16/07/2020

D2C Leaders: Alex Murray, Direct-to-Consumer at Lidl, Waitrose and Game

Alex Murray former Head of Digital at Lidl, Chief Product Owner at Waitrose and Head of Online for Game talks direct-to-consumer in online grocery retail, the impact of Covid19 on shopping behaviour and how to get the best out of technology and platforms. With over 20 years practical knowledge Alex has frontline experience of building D2C for some of the UK's best known brands. Brought to you by CommerceCentric the direct-to-consumer experts. www.CommerceCentric.com

47 min

SEASON 1, EPISODE 1 TRAILER

Trailer: D2C Leaders

The D2C Leaders podcast brings your interviews with the top direct to consumer and ecommerce experts in their industries. We will exploring their experiences taking brands direct to consumer, dealing with and implementing technological change and overcoming key challenges. Learn from the best how to avoid the biggest mistakes and implement a successful D2C channel for your brand.

1 min

D2C Leaders

Episodes

D2C Leaders: Jaime Sacristán CEO & Founder of Wifly Mobility

D2C Leaders: Scott Davis, Co Founder of Dog Threads

D2C Leaders: Anthony Favell, E-commerce Trading Manager at Brompton Bicycle

D2C Leaders: Lorrie Mizuko, Senior Director of Digital & Ecommerce for Consumer Products at Resideo

D2C Leaders: Seamus McDaid, Managing Director at McDaids Football Special

D2C Leaders: Michael Fox, Head of Delivery for CommerceCentric The D2C Experts

D2C Leaders: Dwaine Bryan, Head of Ecommerce for Luxury Menswear Brand Thom Sweeney

D2C Leaders: Imteaz Ahamed, Head of Direct-to-Consumer at Reckitt Benckiser North America

D2C Leaders: Philip Driver. Managing Change and Channel Conflict for Brands Going Direct to Consumer

D2C Leaders: Alex Murray, Direct-to-Consumer at Lidl, Waitrose and Game

Trailer: D2C Leaders

Trailer

Trailer: D2C Leaders

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