A key to your long-term success as a freelance creative is to work with the kinds of clients you’re best suited to serve. And a key approach to attracting those clients is to establish your value proposition — a statement that clearly sets you apart from your close competitors. Value is what makes you attractive to a client because you’re focusing on the benefits of your creative services, not the services themselves. You need to understand your value from a strategic point of view, and how this knowledge helps you consistently connect with the right clients. In this episode I present the benefits of a value proposition for you and your clients, and outline key points for you to consider.
Ficha técnica
- Programa
- Publicación30 de abril de 2024, 16:37 UTC
- Duración23 min
- Episodio130
- ClasificaciónApto