Last Chance Tourism

This week, we take a look at Last Chance Tourism. Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering. Namely, they are vanishing. From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain. So people are rushing to these locations, afraid they might miss their last chance to see them.